Who knew a football game could get philosophical? A.J. Brown takes sideline reading to a whole new level as his choice book skyrockets in popularity!
In a surprising turn of events during the recent NFL wild-card match against the Green Bay Packers, Philadelphia Eagles wide receiver A.J. Brown was spotted engrossed in a book while sitting on the sidelines. The moment quickly caught fire on social media, igniting playful debates about whether reading is the new sideline strategy for football. Brown was seen flipping through the pages of "Inner Excellence" by self-help author Jim Murphy, a perfect metaphor for someone trying to maintain focus amidst the high-speed chaos of football. "I like to read," Brown explained, dispelling any notion that his literary pursuit was a sign of frustration or distraction during a playoff game.
Interestingly, this sideline reading escapade has had a ripple effect far beyond Twitter memes and viral moments; it launched Jim Murphy's "Inner Excellence" straight to Amazon's No. 1 spot! Eagles fans, and presumably a few non-fans curious about self-improvement, began clamoring for the book. We might even say that Brown is not just a wide receiver but a wide-reader, fostering a potential book club among avid football enthusiasts. Others have joined the bandwagon, with memes and humorous commentary proliferating across social media as fans share their personal reading lists, clearly inspired by Brown's unexpected literary moment.
The appeal of Brown's sideline reading transcends the game itself—it speaks to a broader culture. As athletes increasingly embrace mental health and personal development, Brown represents a new age of sports figures breaking the mold. Readers now find themselves not just getting a glimpse of a player’s athletic prowess, but also his thought process, which is as powerful as catching a touchdown pass. Thanks to this unexpected twist, fans are now seeking out books to keep their own inner excellence on full throttle.
In an age where self-improvement is a daily mantra, Brown's sideline moment serves as a witty reminder that one's pursuit of personal growth knows no bounds—even amid the roar of a playoff crowd. Did you know that other famous athletes like NBA star LeBron James and tennis champion Venus Williams also prioritize reading? They often share their go-to titles, showing us that wisdom doesn't get sidelined when sports heat up! So, if A.J. Brown can balance football and philosophy brilliantly, who says we can't balance a book and a pizza party after the game?
Eagles WR A.J. Brown went viral during Sunday's playoff win over the Packers when he was caught reading on the sideline. Brown explained after the game the ...
AJ Brown was reading "Inner Excllence" by author Jim Murphy Sunday. Now countless Eagles fans are looking for their own copy online or at libraries.
Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.
Receiver A.J. Brown of the Philadelphia Eagles was spotting reading a self-help book on the sideline Sunday during his team's NFL playoff victory over Green ...
A.J. Brown had a novel idea to pass the time on the bench during Philadelphia's wild-card playoff game.
He began to read. Yes: The Eagles' star receiver read from a printed book in the middle of a 2025 NFL playoff game. ADVERTISEMENT. Advertisement.
A.J. Brown said he brings "Inner Excellence" to every single game after cameras caught the Eagles wide receiver reading the book during Sunday's ...