Jaguar

2024 - 11 - 20

Jaguar's Bold New Look: Is it a Catastrophe or a Cat-alyst for Change?

Automotive History - Branding - Electric Cars - Elon Musk - Jaguar - Marketing Controversy - TWR Supercat

Jaguar's new rebranding has ignited debates, memes, and even a dig from Elon Musk! Buckle up for a ride through this feline fiasco!

In a move that has whipped up a storm of social media buzz similar to the Bud Light controversy, Jaguar has rolled out a bold new rebranding to usher in their electrifying future. The iconic British luxury carmaker swapped out their historic "growling cat" logo for a modern take on the beast, officially dubbed the "leaping cat." This daring shift aims to align the brand with an all-electric lineup, showcasing a daring mix of luxury and sustainability. However, the reception of this new branding has been less than purr-fect, as netizens have taken to X to voice their critiques and comparisons.

The rebrand has been deemed a complete communication car-crash by marketing experts like Gordon Young, who liken this branding decision to an extravagant fireworks display on a sinking ship. The social media buzz didn’t stop at critiques from fans, as even Elon Musk joined in on the fun, quipping on X about whether Jaguar actually sells cars with their new visuals. With models strutting in bright outfits and scant vehicles in sight, the promotional video accompanying the rebrand raised eyebrows and evoked criticisms of style over substance. Could there be a hint of a Zoolander sequel in the making, or is it a desperate attempt to resonate with a contemporary audience?

Despite the backlash, the Jaguar XJS also has seen a renaissance with the unveiling of the TWR Supercat. This stunning reinterpretation by Tom Walkinshaw Racing blends nostalgia with modern engineering, featuring a sleek carbon body and an exhilarating V12 engine that packs a walloping 660 horsepower. This high-performance vehicle stands as a testament that while the Jaguar brand may be floundering in one aspect, the legacy of its performance pedigree is very much alive.

As electrification continues to transform the automotive landscape, Jaguar's shift towards a more modern identity emphasizes their commitment to innovation. The stakes are high as they strive to balance heritage with contemporary expectations. Whether they’ll become a trailblazer in the electric vehicle arena or merely a cautionary tale remains to be seen.

Interestingly, Jaguar isn’t the only brand attempting a modern makeover—many companies are polling audiences for feedback before launching their revamped identities, ensuring that they don’t end up in a communications snafu or a meme viral vortex. Moreover, the TWR Supercat’s rebirth signals that while the future is electric, the love for classic performance cars continues to resonate with enthusiasts, proving that both innovation and nostalgia can coexist in the automotive world.

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Image courtesy of "Fox Business"

Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ... (Fox Business)

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new logo and ethos on Tuesday.

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Image courtesy of "The Drum"

Jaguar rebrand a complete comms car-crash (The Drum)

A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.

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Image courtesy of "Euronews"

Jaguar leaps into historic rebrand as it keeps the focus on electric cars (Euronews)

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its ...

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Image courtesy of "Marketing Week"

Jaguar has rebranded when it needed to revitalise (Marketing Week)

Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

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Image courtesy of "Forbes"

The TWR Supercat Is A Jaguar XJS Reborn In Carbon (Forbes)

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

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Image courtesy of "Motor Authority"

Jaguar XJS-based TWR Supercat ready for production with 660-hp ... (Motor Authority)

Tom Walkinshaw Racing was a British motorsports and engineering company with successes in Formula 1 and the 24 Hours of Le Mans. It went under in 2002, ...

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Image courtesy of "Times of India"

Elon Musk takes witty dig at Jaguar's new logo, asks 'Do you sell ... (Times of India)

India Business News: Elon Musk has jokingly questioned Jaguar's new branding campaign on X, asking if they "sell cars." The campaign, promoting Jaguar's ...

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Image courtesy of "Business Standard"

Jaguar unveils new logo ahead of electric car launch, Musk takes a ... (Business Standard)

Jaguar, the iconic British luxury carmaker, has introduced a redesigned logo as it shifts focus to an all-electric vehicle lineup.

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Image courtesy of "CEO Today"

Jaguar's Bold New Logo and Electrifying Future (CEO Today)

Jaguar reveals its bold new logo and vision as it transitions to an all-electric brand. Discover how it's redefining luxury with daring innovation.

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Image courtesy of "Designboom"

TWR debuts supercat, a jaguar-inspired steel car with flying ... (Designboom)

TWR unveils the supercat, its recent super-GT car whose design elements are inspired primarily by the jaguar XJS.

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Image courtesy of "Yahoo Finance"

Radical Jaguar rebrand and new logo sparks ire online (Yahoo Finance)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Image courtesy of "Kelley Blue Book"

Jaguar Gets Ready to Start Over, and Start Weird - Kelley Blue Book (Kelley Blue Book)

This…this…is a car commercial? Jaguar made news (and social media mockery) yesterday with a new ad campaign that immediately made viewers wonder if “Zoolander 3 ...

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Image courtesy of "Inc.com"

Why Jaguar's Rebranding Is a Great Leadership Example of What ... (Inc.com)

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

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Image courtesy of "Men's Journal"

Jaguar Sees Rebranding Backlash After Rolling Out Divisive ... (Men's Journal)

Jaguar debuted its new rebranding and 'Copy nothing' campaign on Tuesday with a 30-second spot featuring diverse, androgynous models and no actual cars.

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Image courtesy of "Forbes"

Jaguar Rebrand Sparks Confusion, Angers Anti-'Woke' Critics ... (Forbes)

The company unveiled a new logo and artsy aesthetic in a new advertisement that conspicuously lacks cars.

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Image courtesy of "Business Insider"

Jaguar's new branding is roasted by Elon Musk and others (Business Insider)

British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's ...

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Image courtesy of "The Associated Press"

Jaguar rebrand and new logo sparks ire (The Associated Press)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Image courtesy of "Aljazeera.com"

'Do you sell cars?': Jaguar's rebrand prompts mockery, confusion ... (Aljazeera.com)

British luxury automaker's advertising campaign features models of varying ages, genders and races – but no cars.

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Image courtesy of "Fox Business"

Lifelong Jaguar customer troubled by 'baffling' 'woke' rebrand ... (Fox Business)

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its latest rebrand.

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Image courtesy of "Dezeen"

Jaguar unveils "unique and fearless" rebrand for "complete reset" (Dezeen)

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.

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Image courtesy of "The Week Magazine"

Jaguar's stalled rebrand (The Week Magazine)

"The luxury car brand has conveyed an innate sense of style and class through its century-long existence," said Alexander Larman in The Spectator. Now, ...

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Image courtesy of "NewsNation Now"

Jaguar is rebranding — and people have a lot to say about it (NewsNation Now)

British luxury car brand Jaguar launching 'Copy Nothing' on Dec. 2 · Social media users are criticizing ad for not showing any cars · Jaguar spokesperson: Debate ...

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Image courtesy of "Vogue.com"

17 Thoughts I Had About the New, 'Woke' Jaguar Ad (That Doesn't ... (Vogue.com)

As one of my colleagues said in our Vogue Slack, the new Jaguar ad is “giving Paris Olympics opening ceremonies.”

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Image courtesy of "Fox Business"

Jaguar marketing director's comments celebrating commitment to ... (Fox Business)

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the company's rebrand.

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