Siete Foods

Siete Foods Takes a Big Bite: A $1.2 Billion Snack Attack!

PepsiCo is snacking its way into the diverse culinary culture with its $1.2 billion acquisition of Siete Foods!

In a major move that shook up the snack food industry, PepsiCo has announced its plan to acquire Austin's beloved Siete Foods for a whopping $1.2 billion. Founded in 2014 by University of Texas graduate Veronica Garza, Siete Foods has made a name for itself with its grain-free snacks that cater to health-conscious customers. The brand’s journey began when Veronica had to alter her diet due to health reasons, and what started as a personal mission soon evolved into a thriving family-run business. The Garza family's commitment to creating authentic Mexican-American snacks has captured the hearts—and taste buds—of consumers across the nation.

The acquisition of Siete Foods is set to take place in the first half of 2025 and marks a significant expansion for PepsiCo’s multicultural portfolio. With Siete Foods currently available in over 40,000 retailers ranging from major grocery chains to organic food stores, PepsiCo aims to capitalize on the growing demand for health-focused and culturally authentic foods. This deal will not only enhance PepsiCo’s offerings but will also introduce a rich and vibrant aspect of Mexican-American culture into their brand lineup.

Fans of Siete Foods can rest easy as PepsiCo has stated that it plans to uphold the company's commitment to high-quality, authentic products. The move comes at a time when customers are increasingly leaning towards brands that are inclusive and reflective of diverse cultures. By introducing Siete to their portfolio, PepsiCo is not just expanding their snack offerings but also embracing a diverse culinary narrative that resonates with many Americans.

Interestingly, this acquisition is not just about snacks; it represents a larger trend in the food industry where major corporations are recognizing the importance of authenticity and heritage in food products. As consumers become more conscious about what they eat, brands that tell a story—particularly those that reflect a rich cultural heritage—are winning the race. And for Siete Foods, this means even more opportunities to share their delicious legacy nationally and beyond.

Fun fact: In addition to traditional Mexican ingredients, Siete Foods is known for its innovative flavors which include spicy and sweet options that are hard to resist! Another tidbit? The Garza family not only believes in creating great snacks; they are also committed to sustainable practices to ensure a better planet for future generations. So, whether you're crunching on a chip or munching on a tortilla, know that there's a lot more than just flavor in every bite!