The professional athlete and TaylorMade in February announced the launch of the brand after Woods ended his 27-year partnership with Nike.
Sun Day Red is an “athluxury” DTC brand from Tiger Woods and TaylorMade with a marketing approach that's heavy on earned media and digital.
Woods' initial collection from Sun Day Red is a peek into what the 15-time major winner might wear during the PGA Championship.
The new line arrives two months after Woods and TaylorMade announced the launch of Sun Day Red following his split from Nike.
SAN CLEMENTE, Calif.– Sun Day Red, the athluxury brand from 15-time major champion and 82-time PGA TOUR winner Tiger Woods and TaylorMade Golf, has launched ...
Tiger Woods is officially launching Sun Day Red, his new lifestyle brand described as 'athluxury', to the public today.
It has been a productive year on and off the golf course for Tiger Woods. Less than a month after parting ways with Nike, the sports icon teamed up with ...