Anyone But You

2024 - 4 - 23

Unlikely Romance: When Glen Powell and Sydney Sweeney Turned a Box Office Miss into a Rom-Com Hit

Glen Powell Glen Powell

Discover how Glen Powell and Sydney Sweeney's on-screen chemistry off-screen elevated 'Anyone But You' from flop to fan-favorite on Netflix!

Glen Powell and Sydney Sweeney, the dynamic duo of the rom-com 'Anyone But You,' orchestrated a marketing strategy that transformed the film from a box office miss to a runaway hit on Netflix. Their on-screen chemistry and off-screen camaraderie captured the hearts of viewers, making them root for the unconventional romance portrayed in the movie. Powell applauded Sweeney for her ingenious marketing tactics, revealing that they both embraced the meta romance concept to engage audiences.

In a recent New York Times interview, Powell shared insights into Sweeney's role as a marketing genius behind the success of 'Anyone But You.' The pair's playful banter and shared enthusiasm for the project resonated with fans, creating a buzz that propelled the film to unexpected popularity. Powell emphasized the importance of embracing unconventional ideas, stating that sometimes taking a leap of faith can lead to extraordinary outcomes.

Despite initial skepticism, 'Anyone But You' resonated with audiences, offering a refreshing take on the rom-com genre. The film's success defied expectations, proving that authentic chemistry and innovative marketing can breathe new life into familiar storylines. Powell credits Sweeney for her instrumental role in the film's marketing campaign, which played a significant part in its transformation into a beloved rom-com hit.

As 'Anyone But You' continues to charm audiences worldwide, Glen Powell and Sydney Sweeney's collaboration stands as a testament to the power of creative marketing and genuine connection in the entertainment industry. Their unconventional approach to promoting the film not only captured hearts but also redefined the traditional rom-com narrative, leaving a lasting impression on viewers.

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Image courtesy of "The New York Times"

Sydney Sweeney and Glen Powell on How 'Anyone but You' Beat ... (The New York Times)

Here are their takeaways after the film, debuting on Netflix, went from box office miss to runaway hit.

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Image courtesy of "IndieWire"

Glen Powell: Sydney Sweeney Orchestrated 'Anyone But You ... (IndieWire)

Glen Powell applauded co-star Sydney Sweeney for marketing 'Anyone But You' with a teased meta romance.

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Image courtesy of "Vulture"

Sydney Sweeney Planned Anyone But You Marketing Says Powell (Vulture)

Glen Powell and Sydney Sweeney shipped themselves for 'Anyone But You' marketing purposes. 'People [are] wanting what's on the screen off the screen, ...

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Image courtesy of "InStyle"

Glen Powell Reveals Sydney Sweeney Crafted Their "Romance" as ... (InStyle)

In a new interview with the New York Times, Glen Powell revealed that Sydney Sweeney might just be a marketing genius — while acting in and producing their ...

"Sometimes you just have to lean into it a bit" — Glen Powell on how ... (Sportskeeda)

Especially after the pandemic, it seemed like there was no way back for the genre, but the Sydney Sweeney and Glen Powell film has done it. It has reached ...

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Image courtesy of "Hollywood Reporter"

Glen Powell Credits Sydney Sweeney for Successful 'Anyone But ... (Hollywood Reporter)

Glen Powell is praising his co-star Sydney Sweeney for the role she played in Anyone But You's marketing campaign to help it become a rom-com hit.

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Image courtesy of "MyPalmBeachPost"

Glen Powell admits Sydney Sweeney affair rumors 'worked ... (MyPalmBeachPost)

"Anyone But You" star Glen Powell said Sydney Sweeney was "very smart" to lean into their chemistry, as the rom-com became a rare box office success.

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Image courtesy of "TIME"

The Surprising Literary Inspiration Behind <i>Anyone But You</i> (TIME)

As the rom-com starring Sydney Sweeney and Glen Powell hits Netflix, a look at the classic work of literature that inspired its story and characters.

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Image courtesy of "CNET"

How to Stream 'Anyone But You' With Sydney Sweeney and Glen ... (CNET)

The hit rom-com first opened in theaters at the end of last year, but now you can watch it at home.

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Image courtesy of "Polygon"

Anyone but You, now on Netflix, is all about the supporting cast (Polygon)

But they're pulled back into the same web when Bea's sister, Halle (Hadley Robinson), starts dating Ben's childhood friend Claudia (Alexandra Shipp). When Halle ...

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Image courtesy of "Screen Rant"

Anyone But You: 12 Easter Eggs & Play References (Screen Rant)

Sydney Sweeney & Glen Powell star in hit rom-com Anyone But You, a modern take on Shakespeare's Much Ado About Nothing. Anyone But You's success lies in the ...

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Image courtesy of "Decider"

Sydney Sweeney Sings “Unwritten” Into Glen Powell's Butt in Iconic ... (Decider)

In the Anyone But You credits sequence, the cast sings along to "Unwritten," including a scene where Sydney Sweeney sings into Glen Powell's butthole.

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Image courtesy of "Yahoo Eurosport UK"

Glen Powell Reveals That Sydney Sweeney Crafted Their ... (Yahoo Eurosport UK)

"Sometimes you just have to lean into it a bit — and it worked wonderfully."

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Image courtesy of "Hindustan Times"

Sydney Sweeney is very smart: Glen Powell on how she ... (Hindustan Times)

Glen Powell admits rumours of his alleged affair with Sydney Sweeney 'worked wonderfully' for Anyone But You. | Hollywood.

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Image courtesy of "PINKVILLA"

'Ton Of Effortless Chemistry': Glen Powell Lauds Sydney Sweeney ... (PINKVILLA)

Glen Powell gushes over his co-actor Sydney Sweeney, for her top-notch marketing film campaign.

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Image courtesy of "Decider"

Glen Powell Says Sydney Sweeney Affair Rumors Helped Sell ... (Decider)

However, Sweeney was (and is still) engaged to Jonathan Davino, who produced the movie alongside the Euphoria star through her Fifty-Fifty Films production ...

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Image courtesy of "PEOPLE.com"

Glen Powell Admits He and Sydney Sweeney Leaned Into Romance ... (PEOPLE.com)

Glen Powell and Sydney Sweeney told 'The New York Times' how the romance rumors surrounding their 2023 rom-com 'Anyone But You' worked in their favor to ...

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Image courtesy of "Los Angeles Times"

Sydney Sweeney orchestrated faux romance with Glen Powell (Los Angeles Times)

Sydney Sweeney was behind those Glen Powell affair rumors to plug their rom-com: 'I was on every call. I was in text group chats.

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Image courtesy of "Forbes"

Where Was 'Anyone But You' Filmed? All The Stunning Locations ... (Forbes)

"Anyone But You," now streaming on Netflix, takes viewers on a breathtaking tour across Sydney, Australia. Here's a list of filming locations you can visit ...

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Image courtesy of "Page Six"

Glen Powell finally admits he leaned into Sydney Sweeney dating ... (Page Six)

Glen Powell finally admitted that he leaned into the rumors that he was dating his "Anyone But You" co-star, Sydney Sweeney, to promote the film.

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Image courtesy of "Today.com"

Glen Powell and Sydney Sweeney Comment on 'Anyone But You ... (Today.com)

The two actors inspired online gossip with their flirtacious behavior while promoting their hit 2023 rom-com "Anyone But You.".

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