Kid Rock

Kid Rock cried as he shot up 12-packs of Bud Light to protest the brand partnering with trans actor Dylan Mulvaney.

[controversy](https://www.rollingstone.com/t/controversy/) should be good for another 24 hours of seething monologues, memes, “go woke go broke” tweets, and boycott promises that will be forgotten once there’s a sale on Bud Light at the liquor store. [Sebastian Gorka](https://www.rollingstone.com/t/sebastian-gorka/), formerly Deputy Assistant to President Trump, tweeted a video in which he dropped an entire six-pack of full beer bottles in the trash, also rejecting the concept of recycling. The brand partnered with trans actor and activist [Dylan Mulvaney](https://www.rollingstone.com/t/dylan-mulvaney/), who has documented her transition in a viral “Days of Girlhood” [TikTok](https://www.rollingstone.com/t/tiktok) series. Louis beer brand but a subsidiary of AB InBev, the multinational conglomerate that happens to be the largest brewer in the world, with annual sales of around $50 billion. This past weekend, she posted a video in which she was jokingly clueless about [March Madness](https://www.rollingstone.com/t/march-madness/) and revealed that she’d received a special Bud Light with her face on it — to celebrate Day 365, one full year since her journey began. The most common replacement appeared to be Coors Light, a Nevertheless, he claimed to be feeling “frisky” before announcing that he had a message that he wanted to make “as clear and concise as possible.” He then aimed his MP5 submachine gun at a display of Bud Light 12-packs and squeezed off a good number of rounds, exploding some while appearing to miss one box entirely. Her silent, furious face as she watches is almost a better performance than Kid Rock’s crocodile tears. While most of the outrage from older men was focused on beer brand loyalty, a few younger far-right influencers tried to stick to the gender messaging. [beer](https://www.rollingstone.com/t/beer/) brand known less for its great taste than for being more widely available than clean tap water in America. Apart from stumbling across this online ad, your typical Bud drinker would never know of such an endorsement. Rock turned to a camera, his eyes brimming with tears and pain.