Ja Morant

The Memphis Grizzlies point guard is the focus of a major brand overhaul for Coca-Cola's sports drink.

Powerade has long been a runner-up in the sports drink category. But today, the Coca-Cola-owned brand is announcing the new face of its brand, NBA star Ja ...

“This is the biggest investment in absolute dollars and biggest investment as a percentage of net revenue,” Muyshondt tells Fast Company. Morant is on a multi-year deal, and this campaign starts a shift over from BodyArmor to the face of the Powerade brand. To be the first Gen Z athlete is an honor and I’m extremely blessed.” Morant was the talk of the 2019 NCAA Tournament after he led his team with a triple-double in a first round upset of Marquette. The spend on the campaign is This is a five-year commitment that we have behind the brand.” “Any way you slice it, this is the biggest investment we’re putting into the brand in its history. The new ad, debuting in the NCAA tournament later this month, recreates moments of Morant’s training and workout regimen from his childhood. At the end of the ad, Powerade boasts it has 50% more electrolytes than Gatorade’s Thirst Quencher product, a claim already featured on Powerade’s new packaging. Powerade has long been a runner-up in the sports drink category. The deal is Powerade’s first athlete partnership in five years. [controls about 63%](https://www.fastcompany.com/90847885/pepsico-gatorade-portfolio-brands-muscle-milk-propel-super-bowl) of the U.S.

Memphis Grizzlies star Ja Morant signed a new endorsement deal to become the new face of Powerade, according to Kim Bhasin of Bloomberg news.

The makeover also includes a new formula and new packaging that is being rolled out to stores, according to Bhasin. Another part of that is using the Grizzlies star a ton. The brand is going through a major overhaul under new management.

The Los Angeles Lakers are in for a tough stretch without star forward LeBron James, who is set to miss an extended period with a foot injury. If Tuesday's…

Ham will need to do a better job of putting his players in position to succeed against elite teams in the Western Conference. If the Lakers want to be successful while James is sidelined, they will need to commit to a stout defensive effort for a full 48 minutes. The Los Angeles Lakers are in for a tough stretch without star forward LeBron James, who is set to miss an extended period with a foot injury.

MEMPHIS, Tenn. — If there is anything more punishing than one of Ja Morant's lightning drives in the paint or one of Jaren Jackson Jr.'s rejections at the ...

“I’m a person who likes to do it in the back and talk where nobody (sees), and I told that to A.D. But the Lakers insisted that their locker room chemistry is holding strong, and they feel like they have the tools to work it out within the group that’s healthy. “You got arguably the best player to ever play the game, you’re going to feel his absence… His passes to his bigs were also a huge factor in the 86 points in the paint that nearly doubled the Lakers’ total (48). It's on us to step up and win basketball games." And then at times when we did step up, he dumped it off to the big rolling. The Lakers’ starting lineup struggled to hit shots around Davis, combining for just 28 points on 11-for-33 shooting. The Lakers did get a big two-way effort out of Anthony Davis, who had 28 points, 19 rebounds and five blocked shots to glue together what was looking like a strong defensive team effort. The second-place Grizzlies (37-23) are a stiff challenge, but few if any games will be easy during the indefinite stretch the Lakers have to play without James for the next few weeks. Against the hard-nosed Grizzlies, the Lakers lacked coordination and leadership on offense, two of the key things that James provides. Even Davis, one of the most respected defenders in the league, could hardly keep up with Morant’s high-octane moves. But Morant found another gear after the break, connecting on 10 of his 12 shots from the field during his franchise-record third-quarter point total.

After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly ...

back

Catch a glimpse of some of the action in this month's photo gallery.

[Isaiah Jackson](https://theathletic.com/nba/player/isaiah-jackson-xJmuISSQ4ZRyHun1/) of the [Pacers](https://theathletic.com/nba/team/pacers/) denies this shot by [Lauri Markkanen](https://theathletic.com/nba/player/lauri-markkanen-Ji3rG8vmasLxNWy8/) of the Jazz in Indianapolis. [Kyrie Irving](https://theathletic.com/nba/player/kyrie-irving-c9XLlxAFm6NG5ddD/) of the Mavericks dribbles through the defensive tunnel created by Kings defenders [Harrison Barnes](https://theathletic.com/nba/player/harrison-barnes-QhjHBSSlCIrC3T5Y/) (left) and [Kevin Huerter](https://theathletic.com/nba/player/kevin-huerter-pFBfxnui7ecjtoYI/) in Sacramento, Calif. [Walker Kessler](https://theathletic.com/nba/player/walker-kessler-QJCTnsvWhhoDUYd0/) of the Jazz, another 7-foot-1 player, perfectly times this shot by [McKinley Wright IV](https://theathletic.com/nba/player/mckinley-wright-iv-Ztw9rkN7i8kDPuY0/) of the [Mavericks](https://theathletic.com/nba/team/mavericks/) in Salt Lake City. [Joe Ingles](https://theathletic.com/nba/player/joe-ingles-4U2RnCvX6tsrhxLA/) of the [Bucks](https://theathletic.com/nba/team/bucks/) isn’t known for his defense, but this approach isn’t working against [Paul George](https://theathletic.com/nba/player/paul-george-kIIUTtsJtSpaZfu1/) of the [Clippers](https://theathletic.com/nba/team/clippers/) in Milwaukee. [Drew Eubanks](https://theathletic.com/nba/player/drew-eubanks-c2CZMv4ipG6EkEpZ/) blocks a shot by [Deni Avdija](https://theathletic.com/nba/player/deni-avdija-bal3An0llHCzjLsr/) of the [Wizards](https://theathletic.com/nba/team/wizards/) in Washington, D.C. Mitchell scored 71 points for the Cavaliers in a win over the [Bulls](https://theathletic.com/nba/team/bulls/) on Jan. Rivers, [Jaden McDaniels](https://theathletic.com/nba/player/jaden-mcdaniels-LHvrZO9NfNz4FcEt/) and [Taurean Prince](https://theathletic.com/nba/player/taurean-prince-1gOgT4FqrokIq2xc/) were thrown out for Minnesota. [Jaren Jackson Jr.](https://theathletic.com/nba/player/jaren-jackson-jr-3KAZAQAjmgeKKdDD/) of the Grizzlies in Memphis, Tenn. [Precious Achiuwa](https://theathletic.com/nba/player/precious-achiuwa-s25YBLtNjSYZidSy/) of the [Raptors](https://theathletic.com/nba/team/raptors/) rejects this shot attempt by [Mike Conley](https://theathletic.com/nba/player/mike-conley-ATGxUh1i1HZNS4FM/) of the [Jazz](https://theathletic.com/nba/team/jazz/) in Salt Lake City. [Ja Morant](https://theathletic.com/nba/player/ja-morant-O9seJiOia3fxGmjz/) of the Grizzlies take flight? [Jalen Suggs](https://theathletic.com/nba/player/jalen-suggs-4BLQYoyqJRhrJY7J/) was tossed along with Bamba for Orlando. You get February’s best [NBA](https://theathletic.com/nba/) photos sooner.

Ja Morant just destroyed the LeBron James-less Los Angeles Lakers on Tuesday with a monster triple-double.

just had no chance to come back and erase the deficit. The Grizzlies scorer now has the The [Memphis Grizzlies](/nba/memphis-grizzlies) star was simply unstoppable, attacking the basket constantly as the Purple and Gold offered little to no resistance at all.

Morant was accused last year of threatening a mall security guard and, days later, punching a teen during a pickup game at Morant's house.

Memphis Grizzlies star point guard has been accused of multiple disturbing encounters, and this could be a bad turn.

[Morant was also in headlines recently](https://clutchpoints.com/grizzlies-news-ja-morant-vehemently-responds-to-pacers-grave-danger-allegations) when associates of his reportedly made Indiana Pacers staffers feel like they were in “grave danger” after a game in a truly bizarre incident. [Memphis Grizzlies](https://clutchpoints.com/nba/memphis-grizzlies) star [Ja Morant](https://clutchpoints.com/web-stories/ja-morant-thinks-hes-fine-in-the-west-after-durant-and-irving-trades) has made plenty of headlines recently. His play on the court has been terrific, including a [triple-double on Tuesday](https://clutchpoints.com/grizzlies-news-insane-ja-morant-stat-makes-39-point-triple-double-vs-lakers-even-more-impressive) night in the victory over the Los Angeles Lakers. In a new report that dropped on Wednesday, Morant is [facing multiple allegations](https://twitter.com/mollyhc/status/1631008896570601473) of [violent behavior](https://www.washingtonpost.com/sports/2023/03/01/ja-morant-punch-teen-laser/), according to Molly Hensley-Clancy of The Washington Post. This is all definitely a concern for Ja Morant going forward. This report ironically comes on the same day Morant officially

JA MORANT has been accused of punching a teenage boy multiple times in a bombshell report.The NBA superstar allegedly hit a 17-year-old "12 to 13 time.

The ball was the first swing to me.” Police spoke to Morant in September, two weeks after the teen's statement, according to the Post. The boy told police Morant then "hit me like 12 to 13 times." Morant then reportedly put his chin on the boy's shoulder and ask a friend: "Do I do it to him?" The boy then told cops that he threw the ball at Morant but it "slipped through his hands" and hit the NBA star on the chin. [considered Morant a mentor,](https://www.the-sun.com/sport/5267243/who-is-ja-morant-nba-memphis-grizzlies/) according to the Post.

The alleged incident reportedly came four days after another incident in which Morant allegedly threatened the head of security at a Memphis mall. Both ...

Ja Morant is accused of being a part of a group that attacked security guard and bringing a gun out of his house during an altercation with a teenager.

2-overall pick in the 2019 NBA Draft and a two-time All-Star, who has been at the center of on- and off-the-court issues recently. 2 seed in the Western Conference at 37-23, though they’ve struggled in recent weeks, losing eight of nine at one point. Morant told police the teen was the aggressor in the incident, throwing a ball at his head and stepping toward him, and that he had acted in self-defense. Morant and a friend hit the teen hard enough to send him to the ground and left him with a “large knot” on the side of his head, according to deputies who observed the injuries. The head of security at a Memphis mall told police Morant “threatened” him during a parking lot altercation during the summer, according to records obtained by In separate incidents reported to police last summer, the Grizzlies star allegedly quarreled with a security guard in a mall parking lot and displayed a gun to a teen he had punched in the head during a dispute at his home.

Ja Morant added another Memphis Grizzlies record with a 28-point quarter against the Los Angeles Lakers.

Memphis Grizzlies guard Ja Morant was accused of threatening or violent behavior twice over a pair of alleged incidents last summer.

Morant also accused the boy of threatening to “light this place up” as the boy was leaving the house, which prompted Morant to file his own police report. After this, the boy said Morant went into the house and returned with a gun tucked into the waistband of his pants. [did not dispute](https://www.washingtonpost.com/sports/2023/03/01/ja-morant-punch-teen-laser/) that he had punched the teenage boy in an interview with police, but said he had been acting in self-defense after the boy had thrown the ball at Morant’s head and squared up to him aggressively. In the latter incident, the alleged victim claimed Morant went into his house and returned with a gun in the waistband of his pants. Morant responded by asking a friend “Do I do it to him?” before punching the boy in the face. In the second incident, Morant was allegedly hosting a pickup game at his house, with a local high school star among the players.

Memphis Grizzlies star Ja Morant has been accused of punching and flashing a gun at a 17-year-old and threatening a mall security guard. In police records…

A two-time All-Star, Morant is in his fourth season with the Grizzlies. Court documents showed the 17-year-old said he "accidentally" hit Morant in the face with a ball, leading to Morant asking a bystander "Should I do it to him?" It was unclear if the laser was attached to a gun. Deputies also wrote in the report that "they observed the boy's injuries," per Hensley-Clancy. before using "a closed fist" to knock him to the ground. 3 the teenager filed a lawsuit against Morant in September.

No arrests were made in either incident, though the teen's family has filed a lawsuit.

Morant and his family believed that the boy would return and shoot them, per the police report. Morant told police, "The ball was the first swing to me." The boy told police that Morant went back inside his house and returned with a gun in his waistband. During that incident, Morant told police he acted in self-defense as he said the boy threw a basketball which hit him in the head. Four days after that incident at the mall, Morant was then accused of punching a 17-year-old boy during a pickup basketball game at his home in Memphis. In the report, the security guard said Morant made threatening remarks while a person with the Grizzlies guard shoved the director.