Jesus commercial Super Bowl

2023 - 2 - 13

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Image courtesy of "Newsweek"

Jesus Super Bowl Commercial Connected to Anti-LGBTQ, Anti ... (Newsweek)

The foundation behind the ads has donated millions to a Christian legal group working to roll back abortion and LGBTQ rights.

"I think we have to let the public know and create a movement." The group is now leading a lawsuit in Texas that takes aim at medication abortions, challenging the U.S. He understands all of us. and abroad." Jason Vanderground, a spokesperson for the "He Gets Us" campaign, told Newsweek in a statement that funding for the campaign "comes from a diverse group of individuals and entities with a common goal of sharing Jesus' story authentically." The Southern Poverty Law Center says it designated the ADF an anti-LGBTQ hate group "because it has supported the idea that being LGBTQ+ should be a crime in the U.S.

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Image courtesy of "USA TODAY"

How were the Super Bowl commercials for Jesus Christ received ... (USA TODAY)

Not unlike well-known beer brands advertising on the big game, Christianity remains the dominant religious force in the USA, though leaders are concerned about ...

From 2018-2020, Servant Foundation donated more than $50 million to the Alliance Defending Freedom, a non-profit known for fighting abortion rights and non-discrimination laws, according to [Lever News](https://www.levernews.com/heres-who-will-be-talking-about-jesus-on-super-bowl-sunday/). “It fits with our target audience really well,” He Gets Us campaign spokesperson Jason Vanderground told The Associated Press in the leadup to Sunday's game. ["Christian Super Bowl" among the trending topics on Twitter on Monday morning](https://twitter.com/search?q=%22Christian%20Super%20Bowl%22&src=trend_click&vertical=trends). I think we have to let the public know and create a movement.” He Gets Us claims not to be “'left’ or ‘right’ or a political organization of any kind,” nor does it claim affiliation with a particular denomination. A 60-second ad later in the game interspersed images of anger and perceived division to tout a message of inclusion. The ruling affected more than 60 million American workers at the time. That’s in part what created the conditions for a pair of decidedly sobering ads that may have killed a buzz or two throughout the land. He loves who we hate. Alexandria Ocasio-Cortez, D-N.Y., among those criticizing the ads. Though the tenor of that buzz was mixed, with U.S. [soaring vocals](https://www.youtube.com/watch?v=F2YIAsW1MKE) serving as the backdrop for a 30-second advertisement for 'He Gets Us', a group touting itself as a “movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness.”

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Image courtesy of "AdAge.com"

How the Jesus Super Bowl commercials were received (AdAge.com)

He Gets Us” was the second-most mentioned ad campaign of the game, according to marketing analytics firm Sprinklr.

On EDO’s ad ranking, the “Love Your Enemy” spot, which ran in the fourth quarter, had the second-highest engagement score from the night, behind the trailer for the movie “The Flash.” [Herschel Walker tweeted](https://twitter.com/HerschelWalker/status/1624971096121286665): “Great game [tonight] and awesome ad sharing the grace of Jesus' forgiveness, compassion and love! And advertisers, well, they were most interested in the ROI.

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Image courtesy of "CBN News"

'Love Your Enemies': Jesus Ad Was Second-Most Engaged ... (CBN News)

A 60-second commercial about Jesus that aired during the Super Bowl was the second-most engaging advertisement during the broadcast of the game.

But it takes a lot of hard work, time, and money to do what we do. Presumably, an intern is writing your tweets while you wear a fancy dress to a Super Bowl ball." The "He Gets Us" commercials have also had their share of detractors, including U.S. And he used the tools and the means that he had available to him to get his message out. It's one of the mysteries of the Christian faith. Alexandria Ocasio-Cortez (D-NY) who wrote on Twitter Sunday, "Something tells me Jesus would *not* spend millions of dollars on Super Bowl ads to make fascism look benign." With a $100 million budget, the goal has been to start faith conversations among a wide array of people.](https://www1.cbn.com/cbnnews/quickstart) The campaign, is an initiative of The Signatry, a Christian foundation based in Overland Park, Kansas. Attorney Eric Owens responded, "That's your take from a great Super Bowl ad reminding us of the truth, universal to all religions and all wisdom, that hate is bad?" [February 13, 2023] [WXMI-TV](https://www.fox17online.com/news/local-news/west-michigan-company-spending-millions-on-national-ad-about-jesus-during-the-super-bowl) reports the advertising firm Haven spent $20 million to run a 30-second Jesus ad in the first half and a 60-second Jesus ad in the second half of the Super Bowl. "When people would hear, 'Oh, you're spending $100 million' they're like, that's a lot of money. A Warner Brothers commercial about its next movie The Flash came in at number 1.

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Image courtesy of "Fox News"

AOC criticizes Christian Super Bowl ads, says Jesus would not fund ... (Fox News)

Rep. Alexandria Ocasio-Cortez said Sunday she did not believe Jesus would spend millions of dollars on Super Bowl advertisements that "make fascism look ...

[as Christian groups](https://www.foxnews.com/category/world/religion) and other anonymous donors. The He Gets Us campaign was launched in March 2022 and plans to spend $2 billion over the next several years. The Chiefs ultimately won the contest 38-35 after a game-winning field goal by Harrison Butker. Other images of unrest then appeared, followed by a line on-screen: "Jesus loved the people we hate." [Super Bowl](https://www.foxnews.com/category/news-events/super-bowl) matchup between the Kansas City Chiefs and Philadelphia Eagles. [SUPER BOWL TO FEATURE TWO JESUS ADS AS PART OF ‘HE GETS US’ CAMPAIGN](https://www.foxnews.com/media/super-bowl-feature-two-jesus-ads-gets-us-campaign)

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Image courtesy of "Esquire.com"

The 'He Gets Us' Super Bowl Jesus Commercials Are a Net Win for ... (Esquire.com)

"Yes, the group behind the "He Gets Us" Super Bowl Jesus ad campaign has funded egregious causes. But any effort to make the words and deeds of Jesus Christ ...

Sure, we can't assume they have pure intentions, and they could have spent all this ad money to just help the poor and the sick and those in need of shelter and refuge, just as Jesus said. (As if that isn't the same damn thing they said about the Irish, then the Italians and the Chinese, then everybody who's come since.) If there are people who've been inundated with that stuff, and they saw this ad, I count that as a win. Even [encouraging people to try to patch up the torn fabrics of their families](https://www.youtube.com/watch?v=Lvllkch4pU8&ab_channel=HeGetsUs) is a message the country could probably do with hearing right now. The organization behind it should stop funding those efforts, but in this case, they're presenting a vision of Christianity to Christians watching football that's worthy of respect. [The theory in some precincts](https://www.cnn.com/2023/02/11/us/he-gets-us-super-bowl-commercials-cec/index.html) is that this campaign is an attempt to reach young people who were long ago alienated from institutional churches and organized religion, which is really a broader social phenomenon in the West. I don't know if the ad makers will have won any converts, but it could be useful for already self-identifying Christians to be reminded of the Savior's call to love your enemies, to be exposed to the idea that [there could be justice in challenging the established authorities](https://www.youtube.com/watch?v=-Eg_yrpjmlY&ab_channel=HeGetsUs) of law and order. They're providing legal representation to the plaintiffs in a suit looking to get [the engineered conservative courts](https://popular.info/p/inside-the-push-for-a-nationwide) to strip women of their right to access the abortion pill mifepristone. With all this in mind, the "He Gets Us" ads might seem like a Trojan Horse for a malicious form of American Christianity. [Evangelicals broadly embraced a guy as their leader](https://www.nbcnews.com/think/opinion/white-evangelicals-love-trump-aren-t-confused-about-why-no-ncna1046826) who reflected exactly none of the principles Jesus espoused. [the Alliance Defending Freedom](https://adflegal.org/about-us/who-we-are), "the world's largest legal organization committed to protecting religious freedom, free speech, the sanctity of life, parental rights, and God's design for marriage and family." Which is why I, personally, have found the "He Gets Us" ad campaign that culminated with a couple of Super Bowl spots to be a net positive. The Servant Foundation, an organization based in Kansas also known as "The Signatry," is a charitable outfit that's reportedly given millions to

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Image courtesy of "Advocate.com"

Jesus Super Bowl Commercials Funded by Group With Anti ... (Advocate.com)

Ads from the He Gets Us campaign. One says "What if we loved our. In an effort to rebrand Jesus, a Kansas-based group aired the spots during ...

\u201cHere's the second He Gets Us ad, this one's about loving your enemies. Sounds nice, if only He Gets Us' parent group wasn't spending tens of millions funding an anti-LGBTQ+ hate group... Between 2018 and 2020, Servant Foundation donated more than $50 million to the Alliance Defending Freedom, which fights nondiscrimination and abortion rights, In the first 30-second spot, He Gets Us encouraged viewers to be childlike by showing kids getting together after quarantine and bathroom etiquette. While its donors can remain anonymous, Hobby Lobby co-founder David Green claims to have contributed heavily to the campaign’s multimillion-dollar fundraising. If you watched the commercial breaks during Sunday night’s game, you might have noticed viral ads, such as the Breaking Bad spot for Pop Corners and the Bud Light

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Image courtesy of "BBC News"

Super Bowl Jesus advert draws ire on left and right (BBC News)

Most Super Bowl adverts plug things like fizzy drink and cars, but one of the most talked-about commercials the day after the big game was selling Jesus ...

The company has previously been accused of [homophobia](https://www.businessinsider.com/the-15-biggest-controversies-in-hobby-lobby-history-2020-9#july-2014-on-the-heels-of-the-hobby-lobby-ruling-faith-leaders-send-a-letter-to-the-white-house-urging-to-be-exempt-from-laws-prohibiting-lgbtq-discrimination-6). Many singled an advert which tells the story of Jesus's family while images of Latin American families fleeing towards the United States flash up on the screen. Meanwhile, Charlie Kirk, founder of the right-wing campus group Turning Point USA, said the adverts "pander to liberals". [won the right to refuse on religious grounds to cover contraception and the morning-after pill](https://www.bbc.com/news/28093756) as part of its employee health plan. He's previously called the campaign "one of the worst services to Christianity in the modern era" and the people behind it "woke tricksters". [noting that](https://hegetsus.com/en/who-is-paying-for-all-of-this): "Most of the people driving He Gets Us, including our donors, choose to remain anonymous because the story isn't about them, and they don't want the credit."

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