Farmer's Dog commercial

This year's winning ad went to the dogs. The Farmer's Dog spot ranked first in USA Today's Super Bowl Ad Meter, which asks the public to rate ads online ...

The ad, which was directed in-house, is set to Lee Fields’ classic song, “Forever.” The commercial won with an average score of 6.56 out of 10. This year’s winning ad went to the dogs. The Farmer’s Dog spot ranked first in USA Today’s Super Bowl Ad Meter, which asks the public to rate ads online with a score from 1 to 10.

Among the food, beer and celebrity-filled ads was a truly moving commercial for dog food.

The final chapter shows the girl — now grown — laying in bed with her snoozing family. The commercial opens with a young girl and her new puppy. Among the food, beer and celebrity-filled ads was a truly moving commercial for dog food.

You really never know what you're gonna get from the Super Bowl commercials every year. I'd say for the most part, companies try to do something really ...

and that would be “Forever,” by The Farmer’s Dog. Though some questioned the timeline of how many years had to have gone by to theoretically make it work, and some were upset they thought the dog would die at the end of the commercial jokingly citing unfair “emotional distress,” it ended with the owner laying bed with her husband and baby as “Forever” by Lee Fields played in the background. And last night, as the Philadelphia Eagles battled (and ultimately lost to) the Kansas City Chiefs, one in particular had many Americans in tears…

Dog food brand The Farmer's Dog "burrowed its way into the hearts of the most discerning Super Bowl commercial viewers" and won USA Today's ad meter, ...

TIMES, 2/12](https://www.latimes.com/entertainment-arts/tv/story/2023-02-12/super-bowl-ads-go-lighter-starrier-serena-joni-and-boozier-as-the-pandemic-fades)). [ADWEEK, 2/12](https://www.adweek.com/creativity/the-10-best-super-bowl-ads-of-2023/)). The ad "inverted a whole bunch of things -- 'Breaking Bad,' its stars, reunions" ( [NEWSDAY, 2/12](https://www.newsday.com/entertainment/tv/super-bowl-commercials-gumd0jg8)). 1 ad was Tubi’s “Rabbit Hole” ad because it was a “bold, provocative ad” and with their other spot they air a “prank ad” (“Today,” NBC, 2/13). Guthrie noted this year’s Super Bowl ads overall “did not disappoint, plenty of laughs and a tearjerker here and there.” Aversa said the ads “overall I think they were pretty good” with a “lot of comedy, a lot of star power" (“Today,” NBC, 2/13). NEWSDAY's Gay: “When a black-and-white ad praising Jesus, a couple others about the family dog and one about cancer were this year's most memorable commercials, then you know what kind of Super Bowl this was" ( [NEWSDAY, 2/12](https://www.newsday.com/entertainment/tv/super-bowl-commercials-gumd0jg8)). ... They made their whole campaign about triangles because their product is shaped like a triangle and their whole story revolved around their distinctive assets and they made some entertaining content about that” (“Street Signs,” CNBC, 2/13). On Long Island, Verne Gay wrote the “humble commercial without any" of the "usual turkey stuffing stood out on Super Bowl LVII.” Gay put The Farmer's Dog's "Forever" at the top of his best list and wrote it captured the "dog lover's lament so perfectly" ( [NEWSDAY, 2/12](https://www.newsday.com/entertainment/tv/super-bowl-commercials-gumd0jg8)). CNBC’s David Faber said the Tubi ad which looked like there was something wrong with your TV was “clever" (“Squawk on the Street,” CNBC, 2/13). Tubi had “one clear strategy: Get America to notice us.” The companies first 60-second ad was “utterly bizarre,” leaving viewers "wondering what the deal was with these giant rabbits abducting random people.” Its second spot “nearly broke the game” as the 15-second ad "made it appear as if Tubi hacked your TV and you were no longer watching the Super Bowl.” Tubi's final spot "emphasized the rabbits again, cementing the image of Tubi’s new terrifying mascot into the nightmares of 100 million people” ( BUNNY SLOPE: ADWEEK’s Shannon Miller wrote a “sizeable portion of this years freshman class made some of the most memorable creative of the night.” Streamers like Netflix, Tubi, Peacock and Paramount+ “made splashes with mostly favorable results.” Miller ranked Tubi's ad campaign at No. Dog food brand The Farmer's Dog "burrowed its way into the hearts of the most discerning Super Bowl commercial viewers" and won USA Today's ad meter, according to Gabe Lacques of USA TODAY.

USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced The Farmer's Dog, a brand that made its Super Bowl debut this year, the winner of the 35th.

Our current portfolio of media assets includes USA TODAY, local media organizations in 43 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 150 local news media brands. This year, The Farmer’s Dog won Ad Meter’s top spot by captivating the hearts of panelists.” Gannett also owns digital marketing services companies marketed under the LocaliQ brand, and runs one of the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. A media innovator, USA TODAY reaches more than 100M unique visitors each month across digital platforms, with more than 25 million downloads of our award-winning app. USA TODAY Ad Meter panelists rated ads from February 8 to February 13, resulting in over 150,000 registrations. USA TODAY is owned by Gannett Co., Inc. The “Forever” commercial portrays the life-long journey and bond between a puppy and its owner progressing through decades and milestones together. “When consumers become Ad Meter panelists, brands know what resonates. The annual program is the industry’s leading tool to measure public sentiment and opinion surrounding Super Bowl advertisements. Registered panelists were required to rate all eligible Super Bowl commercials that aired during the game, from the coin toss to the 2-minute warning in the fourth quarter, scoring each from one as the lowest to a maximum of ten. “USA TODAY Ad Meter has been the premier platform for consumer engagement on game day for 35 years strong,” said Kelly Andresen, President of USA TODAY National Sales at Gannett. “USA TODAY Ad Meter has been the premier platform for consumer engagement on game day for 35 years strong”