Tubi

No, your TV wasn't malfunctioning—that was a clever promo from Tubi, the Fox-owned streaming service.

The ad, which was directed in-house, is set to Lee Fields’ classic song, “Forever.” The commercial won with an average score of 6.56 out of 10. The promo, devised by the agency Mischief, opened on Fox Sports announcers Kevin Burkhardt and Greg Olsen, who were calling the game. This year’s winning ad went to the dogs.

The streaming service Tubi had viewers questioning where their TV remotes were during its 2023 Super Bowl ad.

After More Than Two Decades on the Air](https://www.hollywoodreporter.com/tv/tv-news/judge-mathis-the-peoples-court-ending-canceled-warner-bros-1235329272/) Greg Hahn, co-founder and CCO at Mischief, who produced the ad in partnership with Tubi, said, “Nicole [chief marketing officer at Tubi] and the Tubi team came to us with a unique brief for the streaming sector: Reveal Tubi to the world, personality-first. Tubi is poised to be the troublemaker of the streaming world.” The commercial, called “Interface Interruption,” also picked up some buzz on social media with people sharing their reactions. In the 15-second spot, it appeared that the Super Bowl LVII broadcast returned from a commercial break with Fox Sports announcers, Kevin Burkhardt and Greg Olsen. But on Super Bowl Sunday, we fooled audiences into thinking they did.” These spots reveal a personality we’ve had fun creating over the past few months: quirky, playful and a bit unexpected. 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[Tubi](https://www.hollywoodreporter.com/t/tubi/) had everyone questioning where their TV remotes were when its 2023 [Super Bowl](https://www.hollywoodreporter.com/t/super-bowl/) ad aired Sunday. [streaming services](https://www.hollywoodreporter.com/t/streaming-services/)’ library for something to watch. 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Tubi, the ad-supported streaming service owned by Fox, enlisted Fox Sports commentators Greg Olsen and Kevin Burkhardt for the commercial that aired during the ...

The commercial showed a fake Super Bowl broadcast being switched over to the Tubi TV app with someone searching through the interface. I want to shock, and I want to surprise, and I want to get attention.” [We can’t be forgettable](https://www.adweek.com/convergent-tv/tubi-goes-for-most-viral-super-bowl-moment-with-prank-ad/) in this moment,” Tubi chief marketing officer Nicole Parlapiano told Adweek.

The Tubi commercial that aired during the Super Bowl Sunday night was likely one of the most talked about ads this year after it fooled many into thinking ...

Discover all of this content and more on Tubi," the company said in a statement. FOX Sports commentators Kevin Burkhardt and Greg Olsen were seen welcoming audiences back from the break when it appeared someone had grabbed a TV remote, exited out of the Super Bowl game, and scrolled over to the Tubi Free Movies and TV app and selected the 2005 film Mr. "No, you didn't sit on the remote.

Tubi was the talk of the town after debuting its latest commercial during the 2023 Super Bowl broadcast on Feb. 12. Watch the video here.