Super Bowl Commercials 2023

Here are the best Super Bowl 2023 commercials that aired during Super Bowl LVII between the Philadelphia Eagles and Kansas City Chiefs.

“I love m&m’s and you and I love me,” she tells the camera. 1” by Tim Carlton and Dereck Deel, which was hold music for Cisco in the 90s, is a dance-worthy tune. She once again asks for donations to “help helpless animals find shelter.” The star of the ad butts in to say, “wrong shelter, Sarah. “Three things are required to survive the great outdoors: Food, drink and shelter.” Singer-songwriter Sarah McLachlan, whose composition “In The Arms of an Angel” played over the top of ASPCA commercials asking for donations for helpless animals, emerges from a tent with a canine companion. Adam Driver overcomes an existential crisis in this commercial for Squarespace—a “website that makes websites”, as he repeats over and over in this sci-fi spoof. “I gotta do me, Missy,” he tells her and sends the world mad for triangles. “We’re gonna eat a lot of snacks together!” Tuco says with delight. Titled Singularity, the ad features a suited Driver confronting the idea that “Squarespace could create itself,” as he begins to multiply. “You wanna quit rap for a triangle?” questions Missy Elliot. “Like a baby dolphin!” She then starts squeaking like a marine mammal. “You guys are delicious,” he tells them. “Welcome to Dunkin’—we’re a very friendly establishment,” he says.

The Super Bowl is the biggest, costliest, most anticipated advertising event of the year and for some brands it is the biggest bet they make to reach their ...

Thinking of Ozzy Ozbourne as a co-worker would certainly make the days more interesting. Safety Dance by Men Without Hats will turn heads back to the TV with “Don’t Do Your Taxes. Whether you’re exhausted by our celebrity obsessed culture or energized by it this year’s Super Bowl is packing the commercials with as many celebs that fit in 30 or 60 second spots. Here’s a few categories to watch out for during the game to see if they hit the mark. So You Can Do Anything Else.” Yes, Menopause. Menopause. The Super Bowl is the biggest, costliest, most anticipated advertising event of the year and for some brands it is the biggest bet they make to reach their intended audience. See if you can count them all, real or animated. - Workday Rockstars tell the rest of us that THEY are the rockstars! - The E*TRADE babies are back and reflecting on the big questions of life. Sports Betting is now legal in 33 states and Arizona, the host of this year’s game, is one of those states.

Jake Ciely is the master when it comes to ranking everything, including the 2023 Super Bowl commercials.

I was initially disappointed in a memories commercial because the song (which made me think of my upcoming wedding), but then it got a bit amusing, especially with the cat. but this didn’t do anything for me outside of a half-grin for the Elton John joke. I just know not calling someone a rock star is a big deal, and commercials that have unclear messages, or make us wonder what the company even is, fail. but the Grease-inspired commercial was a bit fun. Honestly, I got a bit tired of the Zach Braff and Donald Faison commercials… You have to watch this on YouTube because the NFL… And if you were one of the rare humans who never saw Breaking Bad, all of the jokes are lost on you. I’ll give him Top 25 just for the craziness of it all. - One note on the rules: We skipped most of the same ol’ (non-funny) car commercials, banking, and such… We’ve all heard that hold music so much we despise it, and we have also fallen for the mid-hold remain on hold. EV-il was nostalgia on a comedy, this goes for humor on one of the darkest shows ever. Super Bowl commercials seem to be on the rebound the past few years.

The 10 Best Super Bowl Commercials in 2023: Roundup of best ads featuring 'Breaking Bad,' Ozzy Osbourne, Jack Harlow, Missy Elliott and more.

Instead of contacting crystal meth, however, the duo make PopCorners in their familiar trailer; throw in a guest appearance from Raymond Cruz and a few hilarious callbacks (“We don’t eat our own supply!”) and you have a winner. Not only does Elisa Donovan bring back her Clueless character Amber for the ad, but brilliant designer Christian Siriano is the person Rakuten tapped to reimagine that iconic yellow plaid outfit from the 1995 film. Braff combed his hair like a greaser and Travolta showed off his still substantial pipes at the close of an ad that was hopelessly (and delightfully) devoted to nostalgia. “Hey corporate types, will you stop calling each other rock stars?” pleads Stanley at the commercial’s start. “Diddy don’t do jingles.” That may be the case, but the music mogul sure knows a thing or two about hit songs and bringing the right people together in his Super Bowl spot for Uber One. [shared](https://www.billboard.com/music/rb-hip-hop/jack-harlow-missy-elliott-super-bowl-doritos-ad-interview-1235250299/) a lot of belly laughs doing the Doritos commercial. Quipped Martin on Sarah McLachlan — whose heartbreaking song “Angel” has soundtracked countless American Society for the Prevention of Cruelty to Animals commercials, which never fail to elicit tears — had a little fun with her ASPCA association in a Super Bowl spot for Busch Light. Aside from bringing together an otherwise unlikely trio, the spot gives Anita Ward’s “Ring My Bell” (a Hot 100 topper) some airtime, which is always welcome. “[We] laughed as if we had met years back, especially when we had to keep doing those lines. There were musical guests elsewhere throughout the broadcast, too. After an intense face-off between the Kansas City Chiefs and the Philadelphia Eagles, the Missouri team emerged victorious, winning the game at State Farm Stadium in Glendale, Ariz., with a score of 38-35.

Catch up on funny and heartwarming ads starring celebrities like Ben Affleck, Serena Williams, Dave Grohl, Peyton Manning and Melissa McCarthy.

In the arms of the angel... The beer brand kicked off the campaign with a brief teaser starring Paul Rudd as Ant-Man. In the final ad, he proclaims it true and takes a wild ride through a neighborhood. The celebrity-studded, Caddyshack-inspired ad pits tennis superstar Serena Williams against Succession actor Brian Cox in a match for the ages. The brand trapped food-named actors Jon Hamm and Brie Larson in a giant refrigerator. Sports celebrities abound in an ad that combines beer with a promo for Netflix golf docuseries Full Swing. in the company's Super Bowl ad, he's back and attending a wedding (of... Peanut gets a different kind of roast as comedians come together to tease the animated peanut-shaped mascot with the top hat and monocle. Comedian Will Forte dons a spacesuit to star in the ad. General Motors and Netflix have teamed up to promote electric vehicles, part of a partnership that will see more EVs featured in Netflix productions. A shorter version will air during the game. When in doubt, use a dog in your Super Bowl ad.

Watch the best commercials from the 2023 Super Bowl, including the Breaking Bad Popcorners commercial, Alicia Silverstone's return as her Clueless character ...

One had Ben Stiller, and the other had Steve Martin. And for the I gotta be honest, the “your cousin from Boston” ads from Sam Adams usually irritate me. Peacock’s new “howcatchem” mystery serial from Rian Johnson and starring Natasha Lyonne has a cute themed spot, where Lyonne’s character Charlie (who always knows when someone is lying) points out various “lies” in Super Bowl commercials. But you’re here for the commercials, and we have the highlights. For others, it’s an opportunity to get together with family, enjoy some snacks, and

Alicia Silverstone is back as her “Clueless” character! Serena Williams is channeling “Caddyshack!” Timothée Chalamet loves Apple TV+!

[Nepo babies](https://www.thedailybeast.com/obsessed/nepo-babies-who-are-the-best-and-worst-celebrity-kids) have been all the rage in the past few months, and [Kevin Bacon’s](https://www.thedailybeast.com/kevin-bacon-on-the-problems-with-animal-house-going-full-frontal-and-coming-full-circle) daughter [Sosie](https://www.thedailybeast.com/obsessed/smile-is-the-horror-movie-love-child-of-joker-and-it-follows) speaks on the matter in a commercial for Hyundai. The green M&M (a girl, obviously) used to wear white GoGo boots, but more recently, the company dressed her down in sneakers. [faced heat from Fox News](https://www.thedailybeast.com/the-sexy-green-mandm-vs-tucker-carlson-drama-explained) in the past few months for being too sexy. Seeing Ferrell on Love Is Blind and Queer Eye feels like a throwback SNL sketch. Everyone’s been talking about these brilliant Timothée Chalamet ads, in which the Dune actor watches famous Apple TV+ shows like Ted Lasso and Severance and dreams about working with the streamer. Our fight or flight triggers every time we hear, “In the arms of the angel…” Busch doesn’t go for “Angel,” but it does invite McLachlan to care for some wild animals when a camper (drinking Busch) says you’re going to need to find shelter in the great outdoors. But who doesn’t live for a little drama? [ASPCA advertisements](https://www.youtube.com/watch?v=IO9d2PpP7tQ) to get donations for animals in need? The concept veers a little far from Squarespace, a website used to design other websites—but hey, the more of Adam Driver, the better. (This year, however, I’m rooting for the Eagles, with love for Rakuten offers cash back on some of the biggest clothing brands, so of course Cher would be a fan! But if you’re going to be too busy debating the ref’s calls in between plays, it might be tricky to pay attention to all those clever ads.

Some advertisers are paying as much as $7 million for a 30-second slot during the big game to capture the attention of the roughly 100 million viewers who tune ...

"Breaking Bad" stars Aaron Paul and Bryan Cranston reunited in an ad for PopCorners. From PopCorners. WINNERS. Movies: The movie business hasn't rebounded to ...

What the ad didn’t do is make a case for that being a Bud Light. That just feels like their creative is stuck in the ’90s. Yet despite being one of the few ads about something that played Sunday, the goal of its message seemed muddled, a perception reinforced by details about The ads for this evangelical campaign were certainly arresting in reminding people, say, that Jesus was a refugee, and to love everyone. Hollywood will likely never completely bounce back in the streaming age, but the studios appeared to serve notice that they’re not giving up without a fight. [This year](https://www.cnn.com/sport/live-news/super-bowl-2023-eagles-chiefs/index.html), the scales tipped heavily toward celebrity talent – in several cases, thrown together in incongruous bunches – in commercials that were loud but frequently didn’t make a whole lot of sense. Of that roster of titles, give the nod to “The Flash,” which should stoke enormous interest in that Warner Bros. title (like CNN, a unit of Warner Bros. A fun idea, indifferently executed. Where were the other highlights, which were outnumbered (as usual) by the middling or low ones? Then again, this year’s crop of beer ads were mostly flat, especially given the high bar that Budweiser has customarily set for Super Bowls past. While this doesn’t include every spot that aired, if an ad featured four or more celebrities, assume it leaned toward the “loser” column.

Meghan Trainor for Pringles · Jack Harlow, Missy Elliott and Elton John for Doritos · Sarah McLachlan for Busch Light · Jennifer Lopez and Ben Affleck for Dunkin' ...

Instead of contacting crystal meth, however, the duo make PopCorners in their familiar trailer; throw in a guest appearance from Raymond Cruz and a few hilarious callbacks (“We don’t eat our own supply!”) and you have a winner. Not only does Elisa Donovan bring back her Clueless character Amber for the ad, but brilliant designer Christian Siriano is the person Rakuten tapped to reimagine that iconic yellow plaid outfit from the 1995 film. Braff combed his hair like a greaser and Travolta showed off his still substantial pipes at the close of an ad that was hopelessly (and delightfully) devoted to nostalgia. “Hey corporate types, will you stop calling each other rock stars?” pleads Stanley at the commercial’s start. “Diddy don’t do jingles.” That may be the case, but the music mogul sure knows a thing or two about hit songs and bringing the right people together in his Super Bowl spot for Uber One. [shared](https://www.billboard.com/music/rb-hip-hop/jack-harlow-missy-elliott-super-bowl-doritos-ad-interview-1235250299/) a lot of belly laughs doing the Doritos commercial. Quipped Martin on Sarah McLachlan — whose heartbreaking song “Angel” has soundtracked countless American Society for the Prevention of Cruelty to Animals commercials, which never fail to elicit tears — had a little fun with her ASPCA association in a Super Bowl spot for Busch Light. Aside from bringing together an otherwise unlikely trio, the spot gives Anita Ward’s “Ring My Bell” (a Hot 100 topper) some airtime, which is always welcome. “[We] laughed as if we had met years back, especially when we had to keep doing those lines. There were musical guests elsewhere throughout the broadcast, too. After an intense face-off between the Kansas City Chiefs and the Philadelphia Eagles, the Missouri team emerged victorious, winning the game at State Farm Stadium in Glendale, Ariz., with a score of 38-35.

NFL heavyweights the Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at 6:30 p.m. ET on Fox.

[Carvana](https://www.cnbc.com/quotes/CVNA/) and [Vroom](https://www.cnbc.com/quotes/VRM/) were among the worst performers. [American Gaming Association survey.](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/) Those wagers are expected to total $16 billion, the survey found. [Frito-Lay](/quotes/PEP/), Lays and Doritos. [according to a survey from the American Gaming Association](https://www.americangaming.org/new/record-50-million-americans-to-wager-16b-on-super-bowl-lvii/?campaign_id=4&emc=edit_dk_20230211&instance_id=85122&nl=dealbook®i_id=51916137&segment_id=125070&te=1&user_id=f1c8b3e3ced2ac703345f809433f5f1e). [sentiment survey](https://www.numerator.com/61-consumers-plan-watch-super-bowl-lvii-numerator-reports), Eagles and Chiefs fans are divided on their beer, snack brand and grocery retailer preferences. 29, which saw Chiefs beat the Cincinnati Bengals and the Eagles top the San Francisco 49ers to secure their Super Bowl spots, raked in 50.7 million average viewers, the most watched since 2014. Everyone knows the cost of advertising during the Super Bowl keeps reaching higher and higher, as this chart shows. [Rihanna](https://www.cnbc.com/2022/10/26/rihanna-makes-long-awaited-return-to-music-with-black-panther-sequel.html) is the halftime performer. [Apple took over](https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html) as part of a five-year deal with the National Football League. Fox said it raked in a record amount of [Super Bowl ad revenue](https://www.cnbc.com/2023/02/08/fox-2q-23-earnings-nfl-world-cup-ad-revenue.html) this year. In this case, continued miscommunication between the White House and Fox led to the interview's cancellation. This is CNBC's live blog tracking all the ads and action during Super Bowl LVII.

A few companies used big celebrities, which this year included the likes of Will Ferrell and Miles Teller, to make a splash, while others used the element of ...

Then, at the last second, Blue Moon comes in out of nowhere to steal the entire commercial. I heard this ad hyped up on several podcasts in the lead-up to Super Bowl LVII, and I was very skeptical about it. This may not have been the most clever commercial of the evening, but I contend that Ferrell elevated the material and got a couple of grins out of me. The fight choreography was fun and reminiscent of an extremely low-budget "Everything Everywhere All at Once" with ice, coasters and hot dogs being used as weapons. Also, him critiquing the decisions of "Love Is Blind" participants should become a regular feature on the show. As is always the case, a number of the commercials were somewhat forgettable, but there were a handful that stood out well above the rest.

I can't believe it but I miss all the crypto commercials.

The notion of “premature electrification”—which the ad basically defines as the prospect of buying an electric vehicle at a moment in time when its battery life is insufficient to get you where you want to go—is a fair topic for an ad, and even a fair topic for a funny ad. The Super Bowl spots this year urged viewers to love your enemies—Jesus did—and to be more childlike, which, not actually sure how that one relates to the Bible. The ensuing Super Bowl spot was deliberately terrible—instead of shilling for M&Ms, Rudolph touted something called “Maya Rudolph’s candy-covered clam bites—which in turn caused M&Ms to later announce that it was restoring its spokescandies to their previous position. The material wasn’t very good in his spot for General Motors and Netflix, in which he drove an electric vehicle through a bunch of popular shows from the streamer in order to spotlight its commitment to putting more electric vehicles on the small screen. This interesting commentary in turn led the candymaker to dump its anthropomorphic spokescandies and instead hire Maya Rudolph as the new face of the brand—or so it seemed. The Fanduel ad in which amiable lunkhead Rob Gronkowski attempted to kick a field goal live on the air—he shanked it—failed to live up to its hype for a few reasons. The idea is to remind you that a lot of great things come out of Canada, and Crown Royal is one of them. Ferrell’s “loud, enthusiastic, and out of place” persona is predictable at this point, which means that the material needs to be good in order for Ferrell’s schtick to feel fresh. Nobody really cares about PopCorners, but lots of people care about Breaking Bad, and the goal was clearly to get viewers to associate the thing they don’t care about (weird, popcorny chip snacks) with something they do care about (a prestige television show from a decade ago). To promote its new membership product Uber One, which apparently unites Uber and Uber Eats in one smooth interface, Uber ran a good spot in which Sean “Diddy” Combs is asked to write a jingle that would be a hit. And so this year we ended up with a bunch of predictable commercials for beer, cars, chips, and Jesus, who gets us; we saw a bunch of familiar celebrities riff on their famous roles or public images; we saw multiple spots premised on the notion that people from Boston are irritating and abrasive. Many of the most memorable commercials often come from youngish companies that are trying to make a statement and/or persuade you to invest your life savings in fake internet money.

Once upon a time, the name of the game for Super Bowl commercials (and the ad agencies that create them) was creativity, with brands competing to see who ...

@aaronpaul_8 @BryanCranston

And a surprise appearance by Tuco Salamanca was legit. The Super Bowl is historically home to multiple hotly ancitipated film trailer premieres, and this year was no exception, with trailers for Guardians of the Galaxy Vol. However, many pointed out the tightrope Warner Bros. One commercial that relied on creativity over celebrity and got viewers talking as a result was Tubi's "rabbit hole" ad. Time has not dulled people's obsession with Breaking Bad, especially as its prequel Better Call Saul just finished a massively successful run. Whether it was Ben Affleck in his native Dunkin' habitat, a (meta) commercial about Bradley Cooper and his mom recording a T-Mobile commercial, Jennifer Coolidge applying e.l.f.

Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most ...

This is another problem which often crops up in Super Bowl ads; in this case, the "teaser" spots — short blips of content, usually dropped early to preview the Big Game ad — are more entertaining than the actual commercial. Uber One suffers from the same problem; snagging a cool celebrity — in this case, Sean "P.Diddy" Combs — and then trapping that Big Name in a terribly unfunny commercial. Stiller's [Super Bowl spot](https://www.youtube.com/watch?v=ok38Xuc5UTE) is more entertaining, in part because he calls back to his Derek Zoolander character — more nostalgia! But the ad that resulted, featuring multiple copies of the actor standing in a desert field muttering about the wonder of a "website that makes websites" before getting sucked into a giant glowing ball called The Singularity....? There may be no surer sign of tightening belts in showbusiness than Netflix teaming with GM to share the cost of a Super Bowl ad. But the Super Bowl ad for The Flash is so packed with compelling revelations — from the return of Zod to a new Supergirl — that it seems more understandable why Warner Bros. This year, he recreated the classic number from Grease, "Summer Nights," with Scrubs co-stars Zach Braff and Donald Faison. [put clams in the center](https://www.youtube.com/watch?v=tePiyF0Jzow) of every pellet. New pitchwoman Maya Rudolph was selected to take over, but her ad during the game changed the name of the candies and After the game, M&M's aired their spot with the punchline: The candies were coming back for good, with the purple M&M, which Carlson had specifically criticized, saying, "I'm glad to be back, because this is what I was made for." (I just got a speck of dirt in my eye while watching it. We also saw lots of nostalgia and more partnerships, including Netflix passing up ads of its own to partner with GM and Anheuser-Busch's Michelob Ultra.

Here are the best and worst commercials from Super Bowl 57 according to the DK Nation staff.

While we are used to seeing the Clydesdales of Budweiser, we witnessed a different ad for Busch. Sarah McLachlan/Busch- Beer ads are a staple of the Super Bowl commercial rotation. The mass appeal of this commercial is there without question. We got a little unchained melody making us think this would be a sappy memories commercial, and then they flipped the script. Ben Affleck working a Dunkin drive-thru and then getting Jennifer Lopez to commit to the bit was pretty funny. You can [view all the commercials here](https://dknation.draftkings.com/2023/2/12/23584992/super-bowl-commercials-2023-video-every-ad-in-order-best-worst-first-second-third-fourth-quarter), in order of when they aired.

The most-watched Super Bowl LVII ad on YouTube was Melissa McCarthy's musical Booking.com spot.

[John Travolta’s T-Mobile ad](https://variety.com/2023/tv/news/john-travolta-donald-faison-and-zach-braff-super-bowl-commercial-1235520327/), crooning a riff on “Summer Nights” (alongside Zach Braff and Donald Faison), was No. Sylvester Stallone](https://www.youtube.com/watch?v=TJsngjDn9Qc) Steve Martin](https://www.youtube.com/watch?v=adtWc_MvyzI) [Melissa McCarthy’s Booking.com spot](https://variety.com/2023/tv/news/melissa-mccarthy-super-bowl-commercials-booking-1235509136/), in which the actor and comedian is whisked away on a whirlwind musical tour of gorgeous vacation getaways. Anna Faris – Long Version](https://www.youtube.com/watch?v=ewPZAcFjXNA) John Travolta](https://www.youtube.com/watch?v=jSO-Whn2sCQ) Meanwhile, Google also released search trends for the game — revealing that “is Rihanna pregnant” was the top Google search in the U.S. 2 most-searched Google term in the U.S. [Official Trailer – Extended Cut](https://www.youtube.com/watch?v=32RAq6JzY-w) [Skechers x Snoop Dogg](https://www.youtube.com/watch?v=fdN0GWOtsHQ) While many Super Bowl advertisers release their big-game spots days or even weeks ahead of the event itself, YouTube’s analysis of SB ads is designed to measure buzz on gameday. [Super Bowl](https://variety.com/t/super-bowl/) advertisers.

Here are the top 10 best Super Bowl commercials of 2023, including Alicia Silverstone's "Clueless" moment and Jack Harlow's hilarious Doritos collab.

[Rihanna took the halftime show stage](https://www.teenvogue.com/story/watch-rihanna-perform-umbrella-more-hits-super-bowl-2023-halftime-show#intcid=recommendations_teen-vogue-verso-hp-trending_8fb6fb31-ca23-41d1-aeac-251ee8076487_popular4-1). She also used her career-defining performance to announce that she is [expecting her second child](https://www.teenvogue.com/story/rihanna-is-pregnant)! The Super Bowl LVII (aka the 2023 Super Bowl) took place on Sunday, February 12. Just in case you missed any or didn't get the chance to gather around the TV with snacks last night, we've collated the best Super Bowl 2023 commercials below, featuring some of our faves. [Super Bowl](https://www.teenvogue.com/tag/super-bowl) appeals to different audiences for different reasons. For many, the selling point is the actual [football](https://www.teenvogue.com/story/football-is-too-dangerous-to-exist) game.

7. GM x Netflix x Will Ferrell · 6. Melissa McCarthy in Booking.com · 5. Tubi storms the Super Bowl · 4. Alicia Silverstone returns as Cher for Rakuten · 3.

[Dual](https://www.digitaltrends.com/movies/dual-review/)) will forever be tied to their iconic roles of Walter White and Jesse Pinkman. A surprise appearance by his wife, Jennifer Lopez (Shotgun Wedding), was the cherry on top of the glazed donut. [Stranger Things](https://www.digitaltrends.com/movies/noah-schnapp-stranger-things-4-interview/), and Bridgerton, and spotlighted electric vehicles in each program. The twist here is that instead of tea parties, Alice will discover free movies and TV shows (with ads!) on the Tubi streaming service. Walter and Jesse are back to cooking in their RV, but instead of meth, they’re perfecting the recipe for PopCorners. During the [halftime show](https://www.digitaltrends.com/movies/10-best-super-bowl-halftime-shows-ranked/), Rihanna reminded the world that her discography is untouchable as she performed smash hit after smash hit for over 10 minutes. Also, Rihanna revealed to the world that [she is pregnant with her second child.](https://www.nytimes.com/2023/02/13/style/rihanna-pregnancy-fashion-super-bowl.html) The most innovative was “Tubi Rabbit Hole,” their take on Alice going down the rabbit hole and discovering a land of enchantment. We knew Melissa McCarthy was a comedic chameleon in such hits as Bridesmaids, Spy, and The Boss. [2023 Super Bowl](https://www.digitaltrends.com/movies/watch-super-bowl-lvii-free-deal-february-2023/) had plenty of memorable storylines. The comedian teamed up with GM and Netflix to highlight how the streaming service will use more electric vehicles in their shows. However, many of you probably watched the Super Bowl to experience the commercials.

The Super Bowl is over, so now is the time to look back at the best commercials. From John Travolta to Steve Martin, we hand out trophies for the top ads.

In a role he was born to play, shot at a Massachusetts Dunkin’, Ben brilliantly impersonates a worker taking orders at the drive-through: “Welcome to Dunkin’, a new special … Montell Jordan, Kelis, Donna Lewis, Ylvis and Haddaway do Uber-themed rewrites of their immortal earworm tunes (“This Is How We Do It,” “Milkshake,” “I Love You Always Forever,” “The Fox (What Does the Fox Say?)” and “What Is Love”). Most valuable player: Jordan, whose parody of his own tune explains what the heck Uber One is (a membership that gets you rides and food delivery): “Uber One can save you on rides and eats / Yeah, it’s kinda sweet.” But Diddy is a past champ of Super Bowl comedy ads, and this one shows he’s still in the game. It’s all very meta — especially the bit where he pretends to be Dusty in an episode of Stranger Things — and just as funny as Ferrell’s last Super Bowl ad for GM (you remember, the one in 2021 in which he declared war on Norway?). After mugging their way through a series of over-the-top movie moments — Martin, 77, in surgical scrubs performing rhinoplasty on a dog; Stiller, 57, in a space suit on an alien planet saying goodbye to an adorable robot pal — they break character to explain to the audience that what they’re doing isn’t real but “just acting.” Then, for the finale, they each take a big swig of Pepsi Zero and winkingly declare its deliciousness. Teaming with Scrubs stars Zach Braff and Donald Faison, a smooth-scalped 68-year-old John Travolta recreates the iconic “Summer Nights” number from the 1978 musical, but with lyrics adjusted to extol the virtues of T-Mobile’s home internet (“Tell me more, tell me more — one cord’s all that you need”).

See the best and worst Super Bowl commercials from Super Bowl LVII, including ads from Jack Harlow, Breaking Bad, Pete Davidson and Jennifer Coolidge.

for [T-Mobile](https://prf.hn/click/camref:1100lqWsL/pubref:RS--RS/destination:https://www.t-mobile.com/)? [culture warriors](https://www.rollingstone.com/culture/culture-news/green-mm-mars-wrigley-rebrand-sneakers-slut-1287965/) and [Fox News targets](https://www.rollingstone.com/product-recommendations/lifestyle/green-mm-zappos-influencer-campaign-1234677594/), we’re led to believe that Maya Rudolph is now shilling for the circular chocolates as opposed to the sweet characters that usually populate the company’s ads. With Martin hot off of the success of It’s an ad that makes you go what the…?, but in the very best way. [tragically passed away](https://www.rollingstone.com/music/music-news/olivia-newton-john-rob-sheffield-1394426/). [reunited in a commercial](https://www.rollingstone.com/product-recommendations/lifestyle/aaron-paul-breaking-bad-popcorners-super-bowl-ad-interview-1234677655/) for… [PopCorners](https://www.amazon.com/s?k=pop+corners&crid=2UTUMW805JKZA&sprefix=pop+corner%2Caps%2C194&linkCode=ll2&tag=rollingston07-20&linkId=ad1e965d46587eafb91aa901ec9f3b9a&language=en_US&ref_=as_li_ss_tl&asc_source=web&asc_campaign=web&asc_refurl=https%3A%2F%2Fwww.rollingstone.com%2Ftv-movies%2Ftv-movie-features%2Fbest-and-worst-super-bowl-commercials-2023-1234678821%2F)? It’s an ad that tarnishes the show’s shine (or, at the very least, smudges it with salty fingers). It’s the life of man’s best friend in one of the most effective ads of the night. While it was cute to see the one-time Batman interact with customers, it’s clear Affleck doesn’t have the improvisational skills to infuse the ad with any humor (maybe he should have watched [David Letterman at Taco Bell](https://www.youtube.com/watch?v=Jc70wvahOhQ) for inspiration?) Luckily, wife Jennifer Lopez was on hand for at least one funny line. [hating being dragged to the Grammys](https://www.rollingstone.com/music/music-news/ben-affleck-grammys-discourse-reactions-viral-memes-1234674644/), in a brilliant bit of marketing Dunkin Donuts managed to recruit the coffee and donut brand’s most famous fan in this hidden-camera spot where Ben Affleck mans a regular old drive-thru in Medford, Massachusetts. As for the commercials, we were treated to one of the strongest batches in years.

This year's Super Bowl ads used celebrities like Ben Affleck and Bradley Cooper, humor and dogs to try to make an impression on viewers.

The ad shows Lyonne watching the game with a companion at a bar. Peacock says it created the ad in partnership with Google and M&Ms. If he made it, customers who wagered at least $5 on the Super Bowl were to get a share of $10 million in free bets. The dog food subscription service called The Farmer's Dog showed a heartwarming tale of a girl growing older with her dog. Some ads were offbeat: a Tubi ad showed giant blue rabbits throwing people into holes to demonstrate the idea that Tubi helps people "find rabbit holes you didn't know you were looking for." But FanDuel said he missed but announced bettors would still get a share of $10 million in free bets. In the ad, Affleck mans the drive-through booth at a Dunkin' Donuts in Medford, Massachusetts, with a Boston accent and shocks customers. "While they are risking offending some consumers I think the ad will be well remembered and mostly well received." Michelob Ultra evoked "Caddyshack" by setting its ad at the Bushwood Country Club that's in the movie. One of the orbs has a baby in it who says "Achtung!" Popcorners, a snack brand from Frito-Lay, brought back "Breaking Bad," which first aired in 2008, with stars Bryan Cranston and Aaron Paul. "This year's ads took a very light touch and focused on being fun and making the viewer feel good," said Charles Taylor, marketing professor at Villanova University.