Fireball whiskey lawsuit

Mini-bottles of Fireball Cinnamon sold at gas stations around the U.S. don't actually have any whisky in them, leading to a class-action lawsuit in ...

“Fireball Whisky continues to be available in bars, restaurants, and liquor stores across the country.” Though plaintiff Marquez is an Illinois resident, the suit, submitted by Spencer Sheehan and Associates, seeks to cover anyone in the state and also in North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina or Utah who purchased Fireball Cinnamon. “What the label means to say is that the Product contains ‘Natural Whisky Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.” They also provided images of bottles of Fireball Cinnamon sold at both a ShopRite supermarket in an undisclosed location and sold inside what appears to be a convenience store. “Fireball at a gas station? that can only sell beer, malt beverages and wine products, like gas stations and grocery stores, typically for 99 cents — but aren’t the same product as Sazerac’s more well-known spicy drink brand: Fireball Cinnamon Whisky, which actually contains whisky.

Earlier this week we told you about the company that makes Fireball was being sued in court for allegedly misleading consumers with the mini bottles of the ...

I'm one of those people that HATES when dumb lawsuits are filed but I do know that the fireball sold at gas stations confused me when I first saw them on sale. If you look at the labels of Fireball sold at gas stations they say it's cinnamon with whiskey flavoring, as compared to the real stuff which says it's cinnamon whiskey. After reading the lawsuit, it looks like the person who filed it used an article I wrote back in 2021 that asked, "Since When Can Hudson Valley Gas Stations Sell Fireball?"

A woman is taking the Sazerac Company -- which makes alcoholic beverages including Fireball Whisky -- to court over what she claims is misleading packaging ...

“What the label means to say is that the Product contains ‘Natural Whisky Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.” 7 after discovering the drink is a malt beverage flavored like whiskey and not actually whiskey — calling it “deceptive labeling on Fireball Cinnamon.” “[Consumers] will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors,” the suit reads.

Thanks to a class-action lawsuit, many are now discovering that Fireball Cinnamon is actually a malt beverage.

The miniature bottles of both offerings look quite similar, but the label for the Fireball Cinnamon states that it's a “Malt Beverage with Natural Whisky & Other Flavors and Caramel Color.” Additionally, the Fireball Cinnamon alcohol by volume (ABV), which stands at 16.5%, is much lower than the Fireball Cinnamon Whisky (33%). [local gas station](https://www.delish.com/food/g4117/best-convenience-stores/) and excitedly picked up one, or even a handful of mini [Fireball](https://www.delish.com/cooking/g4215/fireball-recipes/) bottles, you might want to sit down for this news. Like most gas station beverages moonlighting as cocktails or hard liquor, Fireball Cinnamon is actually a [malt beverage](https://www.delish.com/food-news/a41002697/anheuser-busch-ritas-lawsuit/). Her past work has appeared on Fodor’s, Forbes, MyDomaine, Architectural Digest and more. "What the label means to say is that the product contains ‘Natural Whisky Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient," the lawsuit continues. [Food & Wine](https://www.foodandwine.com/fireball-whiskey-lawsuit-7098279) reports that the news was uncovered due to a class-action lawsuit filed by Anna Marquez.

The year prior, in 2020, is when Sazerac released small bottles of Fireball Cinnamon with the wording "Malt Beverage With Natural Whisky & Other Flavors and ...

Fireball Cinnamon is, indeed, solely a malt beverage that has a similar taste to whisky and is sold in mini bottles for around 99 cents. The lawsuit also contends that the red-and-yellow design is all too similar to that of the Fireball Cinnamon Whisky, making it even more vague and challenging for consumers to know what they're actually getting. The name was eventually changed to [Fireball Cinnamon Whisky](https://www.tastingtable.com/883855/fireball-cinnamon-whisky-the-ultimate-bottle-guide/) after being sold to The Sazerac Company. [Bravo](https://www.bravotv.com/top-chef/blogs/how-did-fireball-whiskey-become-one-of-the-most-popular-drinks-in-america). It is often drunk as shots or [mixed with other beverages to create cocktails](https://www.tastingtable.com/818673/best-drinks-to-mix-with-fireball-ranked/). When making purchases, commonly given advice is to read the small print.

Thanks to a class-action lawsuit, many are now discovering that Fireball Cinnamon is actually a malt beverage.

A class action lawsuit against the maker of the popular Fireball Cinnamon Whisky filed in January 2023 alleges the brand mislead consumers with one of its ...

Surprise! Those mini-bottles of Fireball Cinnamon at gas stations don't actually have any whiskey in them. By Joseph Lamour | TODAY • Published 6 hours ago ...

“Fireball Whisky continues to be available in bars, restaurants, and liquor stores across the country.” Though plaintiff Marquez is an Illinois resident, the suit, submitted by Spencer Sheehan and Associates, seeks to cover anyone in the state and also in North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina or Utah who purchased Fireball Cinnamon. “What the label means to say is that the Product contains ‘Natural Whisky Flavors & Other Flavors,’ but by not including the word ‘Flavors’ after ‘Natural Whisky,’ purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient.” They also provided images of bottles of Fireball Cinnamon sold at both a ShopRite supermarket in an undisclosed location and sold inside what appears to be a convenience store. that can only sell beer, malt beverages and wine products, but not whisky. “Fireball at a gas station? I thought that was something you could only buy at a liquor store, right?” writes author CJ McIntyre. that can only sell beer, malt beverages and wine products, like gas stations and grocery stores, typically for 99 cents — but aren’t the same product as Sazerac’s more well-known spicy drink brand: Fireball Cinnamon Whisky, which actually contains whisky. “Over the years, we have received feedback from consumers wanting to purchase Fireball in a wider variety of convenient shopping locations, including stores that can only sell beer, malt beverages and wine products,” reads one of the answers on the Fireball website, adding that the company now offers Fireball in approximately 170,000 stores in the U.S. The lawsuit further alleges that in addition to the titles of the products being too similar to tell apart, the fine-print text on Fireball Cinnamon bottles are similarly misleading, writing that the words “With Natural Whisky & Other Flavors” are a “clever turn of phrase” because “consumers who strain to read” the label will assume the phrase “Natural Whisky” is a separate item from “Other Flavors.” The suit alleges that the labels of these two distinct products: “Fireball Cinnamon Whisky” and “Fireball Cinnamon” are virtually indistinguishable from each other and because of that, the malt- or wine-based version of Fireball misleads “consumers into believing it is or contains distilled spirits.” Made by parent company Sazerac, Fireball Cinnamon is a suite of products that include malt-based and wine-based alcoholic beverages made to “capture the essence” of the original Fireball Cinnamon Whisky — but don’t contain any actual whiskey.

Thanks to a class-action lawsuit, many are now discovering that Fireball Cinnamon is actually a malt beverage.

A woman is suing the liquor company "Fireball" because she claims the mini bottles of "Fireball Cinnamon" that are sold at convenience stores don't actually ...

That's right: Fireball Cinnamon is actually a whiskey-flavored malt beverage – not the real deal. That's the basis of the Fireball Whiskey lawsuit filed in ...

She argues that the similar branding between Fireball Cinnamon and its harder whiskey-based variant is “misleading.” Fireball Cinnamon Whisky, by contrast, is the real deal, containing 33% ABV. But single-serving bottles of Fireball Cinnamon didn’t debut in the U.S. [Q.ai’s Guilty Pleasures Kit](https://learn.tryq.ai/blog/guilty-pleasures-kit?utm_campaign=Forbes&utm_medium=article&utm_source=Forbes), you can invest in “taboo” companies that serve humanity’s vices. Fireball Cinnamon is a malt-based beverage permitted for sale by businesses that can’t sale hard liquor. The filing also notes that a more accurate label would read “Natural Whisky Flavors & Other Flavors.” Canadian-born Fireball Cinnamon Whisky was developed in the mid-1980s, but didn’t become popular in the U.S. The suit’s lawyer, Spencer Sheehan, is renowned for challenging food brands’ misleading marketing, including Krispy Kreme and Frito-Lays. - Expecting a beverage branded “Fireball Cinnamon” to contain whiskey “is an easy mistake to make, and one intended by the manufacturer” [Q.ai’s Guilty Pleasures Kit](https://learn.tryq.ai/blog/guilty-pleasures-kit?utm_campaign=Forbes&utm_medium=article&utm_source=Forbes) simplifies the process. until the mid-2000s. But thanks to the tireless efforts of our artificial intelligence, Q.ai’s Kits can readily rebalance based on real-world data.

Thanks to a class-action lawsuit, many are now discovering that Fireball Cinnamon is actually a malt beverage.

Thanks to a class-action lawsuit, many are now discovering that Fireball Cinnamon is actually a malt beverage.

If you're reaching for a shot-sized bottle of Fireball in the grocery store, you may want to read this.