Maya Rudolph

2023 - 1 - 23

m&m controversy

Post cover — Image courtesy of "The Wall Street Journal"

M&M's Ditches 'Spokescandies' for Maya Rudolph After Backlash ... (The Wall Street Journal)

The Mars Inc. brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties. Comedian Maya Rudolph ...

[Kohl's Coupon 30% off sitewide](https://www.wsj.com/coupons/kohls) [Save an extra 30% off DSW clearance boots](https://www.wsj.com/coupons/dsw) brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties.

M&Ms announce Maya Rudolph will replace 'spokescandies,' which ... (cleveland.com)

M&Ms maker, Mars, Inc., posted its announcement about actor Maya Rudolph Monday on Twitter. The company said it did not anticipate the blowback it got over ...

Rudolph will champion the power of fun to create a world where everyone feels they belong.” This is a Planters Baby Nut situation,” one wrote. “And we definitely didn’t think it would break the Internet. “We are confident Ms. [There’s gonna be a Super Bowl ad](https://twitter.com/austin_walker/status/1617547120873017346?s=20) where we see all the M&Ms out of work and desperate to be rehired and/or protesting their firing. But now we get it – even a candy’s shoes can be polarizing. It featured limited-edition candy bags with the female spokescandies. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign.” [Congratulations on finding the weakest possible response to the dumbest manufactured outrage campaign](https://twitter.com/rob_sheridan/status/1617580938187378688). The company, Virginia-based Mars, Inc., also announced then that its two female characters would wear less-stereotypically female garb. [the company said in its Twitter post](https://twitter.com/mmschocolate/status/1617518785686274052). [He took M&Ms to task again last week](https://www.forbes.com/sites/danidiplacido/2023/01/13/tucker-carlson-is-once-again-mad-about-woke-mms/?sh=1ae165265607), ripping the company’s “ [Flip the Status Quo](https://go.skimresources.com?id=126006X1587346&xs=1&url=https%3A%2F%2Fwww.mms.com%2Fen-us%2Fflipthestatusquo)” campaign, which raised money to support women in creative industries.

Maya Rudolph is the new face of M&M's ad campaign (WSIU)

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization — as part of a push for a "woke" society.

Mars pauses using M&Ms 'spokescandies,' enlists Maya Rudolph (WOKV)

NEW YORK — (AP) — Mars says it's pausing using its trademark M&M's spokescandies and has enlisted actor and comedian Maya Rudolph to star in its marketing ...

Planters is also returning to the Super Bowl this year for the first time since 2020, with an ad featuring Mr. The actual Super Bowl ad was relatively inoffensive, with a baby Mr. [the ruse did not go seamlessly.](https://apnews.com/article/ap-top-news-super-bowl-football-movies-us-news-06b79ce01fa8c7a54e651dff587a910c) Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. [revamped the M&M candies last year.](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871) which are featured in red, green, orange, yellow, brown and blue, [to give them more nuanced personalities](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871). Mars didn't say how long the pause would be for. Many spend millions more on marketing campaigns leading up to the big event.

M&M's replaces its spokescandies with Maya Rudolph after Tucker ... (NPR)

The Fox News host attacked the minor brand changes as "woke" and declared that M&M's wouldn't stop until "you're totally turned off.

Skittles and M&M's are owned by the same parent company, Mars Wrigley. The Purple M&M is roughly the same size and shape as her Yellow and Blue male counterparts. The move comes after Fox News' Tucker Carlson spent months attacking minor brand changes to some of the characters as "woke." "But now we get it — even a candy's shoes can be polarizing." [tweeted](https://twitter.com/Skittles/status/1617581062603051008), "Our thoughts go out to the spokescandies." M&M's replaces its spokescandies with Maya Rudolph after Tucker Carlson's rants

Maya Rudolph new face of M&Ms after veteran spokescandies ... (Terrace Standard)

Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the candy-coated chocolates brand inadvertently sparked ...

for its “wokeness” after it updated Green’s “sexy” footwear and rebranded its other colorful characters to be more inclusive and diverse. Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. I think little Maya would be thrilled to get to work with M&M’s.”