M&M controversy

M&M's is ditching its spokescandies, for now. MARS WRIGLEY. Following the controversy surrounding its recent advertising campaigns, M&M has announced that it ...

Her debut included a song entitled “I’m Just Gonna Be Me.” (Although the purple confection was added to the spokescandy lineup, no purple candies were added inside M&M packages.) Conservatives immediately suggested that the new purple candy must be transgender, and the candies were labeled “woke.” As for now, the spokescandies remain on the Mars.com website. One [survey](https://conecomm.com/2017-csr-study/) found that 87% of people will purchase a product because a company advocated for an issue they cared about. [Surveys](https://sproutsocial.com/insights/data/brands-creating-change/) show that a large majority of young people want brands to take a stand on social issues. But axing the candies after pushback from conservative commentators is reactive, insulting and suggests these groups aren’t worth the fight. Patagonia used its website to call out the Trump administration for reducing the size of two national monuments. There was no mention of the irony that their candies’ advocacy for inclusivity became too polarizing. Tucker Carlson found the M&M’s without heels “deeply unappealing” and no longer wanted to date them (or at least, no longer wanted to drink with them). The last straw seemed to come in December when the candy introduced all-female packaging to promote International Women’s Day. The new packaging featured the three female M&M’s, Green, Brown and Purple. Some disagreed that the wardrobe change was empowering for women. Rumors suggest that Green’s sexy boots and personality could be traced back to a myth that green M&M’s were an aphrodisiac.

M&M's announced Monday it is taking an "indefinite pause" from using its candy-coated mascots, saying the "last thing M&M's wanted" was to be "polarizing."

He made similar complaints about the candies last January after M&M’s announced a new, [inclusive look](https://www.nbcnews.com/pop-culture/pop-culture-news/mms-are-getting-new-look-become-inclusive-people-jokingly-think-hotter-rcna12935). "Maya Rudolph is a living legend, but I’m genuinely curious if they considered Eminem because... you know," [another said](https://twitter.com/cmclymer/status/1617542302700040193). [wrote](https://twitter.com/WaltHickey/status/1617547175281528835?s=20), referring to when [Planters said](https://www.nbcnews.com/pop-culture/pop-culture-news/mr-peanut-dies-super-bowl-ad-causing-nut-lovers-everywhere-n1120441) Mr. [wrote](https://twitter.com/MollieKatzen/status/1617535294500376576?s=20&t=Bh0d3Vmh9bFCCNYzw_s7ug). "Which is the last thing M&M’s wanted since we’re all about bringing people together.” [caught on to](https://twitter.com/austin_walker/status/1617547120873017346?s=20) the Super Bowl tie-in. [wrote](https://twitter.com/TheSuzieHunter/status/1617555153435111425?s=20). [another user](https://twitter.com/jul13an/status/1617547113398960129?s=20). The campaign, which raised money to support women in creative industries, featured limited-edition candy bags with the three female "spokescandies." [Flip the Status Quo](https://www.mms.com/en-us/flipthestatusquo)” campaign.

After causing outrage by making over the Green M&M and launching a special bag featuring its new Purple character in honor of International Women's Day, ...

Keep focusing on giving people their own color M&M’S while we take over all of the mineral deposits in the entire world.’” (M&M’S didn’t heed the plea, but did note in its statement on Monday that “even a candy’s shoes can be polarizing,” adding that “was the last thing M&M’S wanted since we’re all about bringing people together.”) Purple was recently deployed as part of a limited-edition pack of purple, brown and green M&M’S — the colors of the female spokescandies — in honor of International Women’s Day. “The original colorful cast of M&M’S spokescandies are, at present, pursuing other personal passions.” [previously told CNN](https://www.cnn.com/2022/09/28/business/new-mms-character/index.html) that the reaction to Green’s change was “unprecedented” and that “we were incredibly overwhelmed.” Most of the updates were subtle. And we definitely didn’t think it would break the internet.” Rudolph will appear in an M&M’S Super Bowl commercial. “I think that makes China say, ‘Oh, good, keep focusing on that. “We weren’t sure if anyone would even notice. [announced another change](https://www.cnn.com/2022/09/28/business/new-mms-character/index.html): A new female character, Purple, was joining the lineup (but not actual bags of candy) in another effort to make the group of spokescandies more inclusive. [making over the Green M&M](https://www.cnn.com/2022/01/20/business/mms-characters-logo/index.html) and launching a [special bag](https://www.cnn.com/2023/01/10/business/m-and-ms-female-pack/index.html) featuring its [new Purple character](https://www.cnn.com/2022/09/28/business/new-mms-character/index.html) in honor of International Women’s Day, M&M’S says it is taking a step back from its candy reps — sort of.

For M&M's, a flagship product of Mars Wrigley Confectionary and Mars, Inc., the now-iconic M&M characters were first conceptualized in 1954. However, the multi- ...

23, 2023, confirming that they are retiring their "spokescandies" for the time being in favor of actress [Maya Rudolph](https://www.distractify.com/p/maya-rudolph-husband). Rudolph will champion the power of fun to create a world where everyone feels they belong." He also ranted that "woke M&M’s have returned" and made disparaging comments about the Purple M&M, which he considered "obese." [M&M's](https://www.distractify.com/p/new-m-and-m-characters), a flagship product of Mars Wrigley Confectionary and Mars, Inc., the now-iconic M&M characters were first conceptualized in 1954. In January 2022, M&M's decided to update the character concepts initialized by Susan Credle in 1994. Keep reading for what you need to know about the M&M's controversy.

Replacing them will be comedy favorite Maya Rudolph, and she'll be launching a new ad campaign starting with a Super Bowl commercial set to air during the big ...

Rudolph will champion the power of fun to create a world where everyone feels they belong." The controversy is cited as the reason for the switch to Rudolph, noting that what they wanted was to bring people together. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign. The changes were a bit subtle, though the most noticeable difference seemed to be switching out the green M&M's signature go-go boots for a pair of "cool, laid-back sneakers to reflect her effortless confidence." It has just been announced that the "spokescandies" that have appeared in advertisements for the candy-coated chocolate snack have been placed on an "indefinite pause." Rudolph has since addressed how it feels to get the job as the new spokesperson for M&M's.

Don't have a meltdown. It seems very likely this is all a Super Bowl publicity stunt, and the candies won't be permanently replaced by actress Maya Rudolph.

In 2020, a big game commercial showed the It seems likely the spokescandies will make some kind of humorous appearance and regain their mascot roles. And an [MSNBC columnist](https://www.msnbc.com/opinion/msnbc-opinion/mms-spokescandy-controversy-just-publicity-stunt-rcna67032) also agrees that this is all just an advertising ploy. A graphic shown on Fox called the all-female M&M pack, "woke candy." The Feb. The fuss mainly surrounds the green and brown candies, depicted in ads as female. (The male candies seem to all wear clunky white saddleshoes or sneakers.) (Yes, these are still cartoon candies we are talking about.) The green M&M There's even an in-theaters ad showing the M&Ms as if they were characters in an action movie. The candy has leaned hard on the spokescandies as part of their ad campaign. Therefore, M&Ms has "decided to take an indefinite pause from the spokescandies," instead adding actress and comedian Maya Rudolph as its spokesperson. It goes on to note that the colorful little candy mascots seen in the company's ads -- essentially, M&Ms with faces and limbs -- have caused internet controversy.

Spare a moment, no matter how painful it may be, to think about Tucker Carlson. The American conservative political commentator has been on a mission for a ...

Rather than back its choices, the company has bended to the will of the American conservative right with this indefinite candy character hiatus. Purple symbolises support for the LGBTQ community, with the colour having become a symbol of feminist struggle. A petition to “keep the green M&M sexy” tallied over 20,000 signatures. Worse, the company seemed to perpetuate outdated stereotypes about women. That’s the goal.” “We weren’t sure if anyone would even notice.