Pepsi lemon-lime soda

Sierra Mist twist is no more: PepsiCo launches new lemon lime soda Starry to compete with Sprite 7-Up Starry regular zero sugar versions 12 pack 2 liter ...

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The company is reaching for the stars with a new out-of-this-world flavor to compete against Sprite.

“With one product dominating the category, consumers deserve another option … one that hits different. With the slogan, “Starry hits different,” the company said the new Starry “delivers the crisp, refreshing bite consumers have been longing for in the lemon lime flavored soda category.”

PepsiCo has announced the launch a new lemon lime soda called Starry, which will replace its former lemon lime product, Sierra Mist.

Pepsi has discontinued its lemon-lime soda Sierra Mist, and is rolling out a new citrus-flavored competitor to Coca-Cola brand Sprite called Starry, ...

Made to speak to Gen Z, this crisp, refreshing formula with bite offers up a delicious, caffeine-free escape,” a brand page for Starry reads. It’s a brand they’ve never been able to figure out the algorithm for,” Beverage Digest editor Duane Stanford told Ad Age. Sierra Mist failed to keep up with Sprite in the $82 billion soda market.

Pepsi launched a new lemon-lime soda called Starry on Wednesday to replace its Sierra Mist beverage and compete against Coca-Cola's Sprite.

[Federal Trade Commission](https://www.washingtonexaminer.com/policy/economy/coke-pepsi-ftc-investigate-price-discrimination) launched a preliminary investigation into whether PepsiCo violated a law regulating pricing strategies. [said in a statement](https://www.prnewswire.com/news-releases/starry-makes-its-debut---a-crisp-clear-refreshing-lemon-lime-flavored-soda-for-a-generation-of-irreverent-optimists-301719180.html), referring to internal studies. [CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER](https://www.washingtonexaminer.com/) [described the soda](https://www.today.com/food/news/starry-replacing-sierra-mist-pepsi-rcna65389), claiming it has "higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist." As of December 2021, the company employed 309,000 people globally and roughly 129,000 in the United States. [Pepsi](https://www.washingtonexaminer.com/tag/pepsi) launched a [new lemon-lime soda](https://www.washingtonexaminer.com/tag/soda) called Starry on Wednesday to replace its Sierra Mist beverage and compete against [Coca-Cola's](https://www.washingtonexaminer.com/tag/coca-cola) Sprite.

PepsiCo is finally waving its white flag to Sprite and discontinuing competitor Sierra Mist—only to introduce a new lemon-lime soda flavor.

In its place, Pepsi is introducing regular and sugar-free versions of its new beverage, Starry. He pointed out that the brief rebrand to Mist Twist between 2016 and 2018 was "pointless" because it confused consumers." [The Sprite-wannabe is just that, a wannabe](https://www.thrillist.com/news/nation/free-white-castles-new-sprite-flavor), which is precisely why the brand is discontinuing the flavor and trying again.

PepsiCo has officially debuted a new lemon-lime soda called “Starry,” but with the new addition, the company is also ditching Sierra Mist in the process.

[product finder](https://www.starrylemonlime.com/find/) on Starry’s website to find the nearest location to you selling the new soda. “Starry” uses the tagline “Starry hits different,” according to PepsiCo. It is caffeine-free and also comes in a zero-sugar option. A representative from PepsiCo told Today that Starry has “higher citrus flavors that are true to fruit” and is “more aromatic” to deliver a “more balanced, cleaner, crisp finish” than its predecessor Sierra Mist. one that hits different.” [Starry](https://www.starrylemonlime.com/),” but with the new addition, the company is also ditching Sierra Mist in the process.

PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry has a "more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told ...

The product already has a social media presence on Instagram, Facebook, Twitter, and TikTok, aimed at attracting younger consumers. By comparison, Sierra Mist comprised less than a tenth of 1% of market share, according to Beverage Digest data [provided to CNN](https://www.cnn.com/2023/01/11/business/starry-launch-sierra-mist/index.html), which first reported on the launch of Starry. one that hits different.