Demi Lovato poster

A poster promoting Demi Lovato's latest album has been banned by the Advertising Standards Authority (ASA) after a string of complaints.

The poster was removed after four days. This is a rock album." Upon release of the promotional material, the ASA said it had received complaints relating to the "image of Ms Lovato bound up in a bondage-style outfit whilst lying on a mattress shaped like a crucifix". The album, released last year, documents Demi's journey with alcohol and drug addiction, as well as mental health issues, treatment and recovery. They wrote the album after a voluntary stint in rehab in December 2021, telling the [Demi Lovato](https://www.cosmopolitan.com/uk/entertainment/a36471646/demi-lovato-non-binary/)'s latest album has been banned by the Advertising Standards Authority (ASA) after a string of complaints.

A promotional poster for Demi Lovato's latest album 'HOLY FVCK' has reportedly been banned due to blasphemy.

The Art Of Starting Over’](https://www.nme.com/reviews/demi-lovato-dancing-with-the-devil-the-art-of-starting-over-review-2912455). “It’s been fifteen years since anti-blasphemy laws in England and Wales were repealed, yet since then the ASA has continued to enforce a de facto ban on blasphemy by banning adverts for this reason. “Especially last year, my energy was balanced in my masculine and feminine energy. [Lovato said that she had started using both she/her and they/them pronouns](https://www.nme.com/news/music/demi-lovato-explains-using-both-she-her-and-they-them-pronouns-3282389) after [coming out as non-binary in 2021](https://www.nme.com/news/music/demi-lovato-explains-using-both-she-her-and-they-them-pronouns-3282389) and initially going by the latter terms. The album artwork shows Lovato posing in a bondage-style outfit, looking at the camera while atop a cushioned crucifix. [Clash](https://www.clashmusic.com/news/demi-lovato-poster-banned-due-to-blasphemy/)).

The ad for the singer's new album linked sexuality to a sacred symbol, the advertising watchdog says.

Polydor Records, a division of Universal Music Operations Ltd, said that before publication, they had checked with agency Brotherhood Media that the poster was acceptable to run on the proposed sites. It told Universal Music Operations Ltd to ensure their adverts did not cause serious or widespread offence in future. It showed the singer dancing around burning crosses and kissing a black Christ-like figure in a church. This was likely to cause serious offence to Christians, it said. This is a rock album." Together with the album title, which is a play on a swear word, the ASA found the poster was "likely to be viewed as linking sexuality to the sacred symbol of the crucifix and the crucifixion".

Posters promoting Demi Lovato's album 'Holy Fvck' have been banned in the United Kingdom with the visual being potentially offensive to Christians.

[recalled](https://www.billboard.com/music/music-news/demi-lovato-holy-fvck-album-title-tease-1235115434/) in a July interview with SiriusXM. 7 on the “And it’s just like, look, it’s f–king [rock](https://www.billboard.com/t/rock/) n’ roll. “I remember being the one asking questions, like, ‘Am I gonna be able to say this? “We considered that the image of Ms. 11) after starting an investigation into the promo material that started popping up all over London.

Demi Lovato's posters advertising their Holy Fvck album are now banned in the United Kingdom because they apparently offended Christians.

In addition to the imagery, British officials didn’t like the album’s title, which technically is a curse word since a “v” takes place of the “u” in the F-word. Because of that, they “considered that the ad was likely to result in serious and widespread offense and had been targeted irresponsibly.” The Advertising Standards Authority made the move after four complaints were lodged over seeing Demi “bound up in a bondage-style outfit whilst lying on a mattress shaped like a crucifix.”

According to CNN, the Advertising Standards Authority (ASA) received complaints about the poster — which shows the singer laying across a cushioned crucifix in ...

“We considered that the image of Ms Lovato bound up in a bondage-style outfit whilst lying on a mattress shaped like a crucifix, in a position with her legs bound to one side which was reminiscent of Christ on the cross, together with the reference to ‘holy fvck’, which in that context was likely to be viewed as linking sexuality to the sacred symbol of the crucifix and the crucifixion, was likely to cause serious offense to Christians.” According to the report published by the ASA on Wednesday, the complainants “challenged whether the ad was likely to cause serious or widespread offense.” Others suggested the poster was “irresponsibly placed” at six different locations around London where children could see it. [Holy Fvck](https://www.stereogum.com/2189651/demi-lovato-goes-pop-punk-on-new-single-skin-of-my-teeth/music/) may have come out in August, but a promotional poster bearing the album art has now been banned in the UK for being “likely to cause serious offense to Christians.” According to [CNN](https://www.cnn.com/2023/01/11/entertainment/demi-lovato-poster-banned-gbr-scli-intl/index.html), the Advertising Standards Authority (ASA) received complaints about the poster — which shows the singer laying across a cushioned crucifix in a leather outfit — from four people, which apparently prompted an investigation.