Miller missed Tesla on the way up, but with the company facing more competition around the world in electric cars, he's shorting TSLA stock.
[just a car company](https://investorplace.com/2022/06/tsla-stcock-is-tesla-just-another-car-company/), not a tech company. [in the U.S.](https://www.washingtonpost.com/technology/2023/01/08/tesla-rivals-market-share/), especially in the luxury end of the market. [price cuts](https://www.ft.com/content/dc1093f3-fbcb-41a6-bc6b-efd21bb303e3), which cut the value of their own cars while cutting into Teslaโs margins. On the date of publication, Dana Blankenhorn held a long position in AMZN. Teslaโs battery business and new Texas factory could keep sales flying, and bearishness could put a floor in on the stock price. It could fall further, as car makers start bringing out models for the [ mid-market](https://investorplace.com/2022/03/tsla-stock-teslas-affordability-problem/). Itโs his use of TSLA stock to buy it, which is putting downward pressure on the stock price. He seems determined not to miss it on the way down. Miller has been wrong about Tesla before and could be again. Itโs not just his policies there that are firing up critics and his more controversial public profile. Car makers also advertise and may hold product at dealers for months. [increasing his stake](https://www.cnbc.com/2023/01/06/bill-miller-doubles-down-on-amazon-after-a-rough-year-while-shorting-tesla-increasingly.html) in Amazon (NASDAQ: [AMZN](https://investorplace.com/stock-quotes/amzn-stock-quote/)), for instance.
Miller told CNBC on Friday that Tesla is starting to lose market share as more electric vehicles hit the road. "It's a phenomenal company but it's not worth ...
"The difference between Tesla and other technology stocks is it's selling into a bad business. The auto industry globally is a bad business. "I think Tesla is too expensive. [BYD is introducing a luxury [car] over in China.](https://markets.businessinsider.com/news/stocks/warren-buffett-byd-ev-selloff-tesla-stock-china-car-sales-2023-1?utm_medium=ingest&utm_source=markets) It's a phenomenal company but it's not worth $380 billion in my opinion... Tesla is much more profitable than the current auto companies. I shorted it recently," Miller said.