Hooters

The report, which was published by a viral Twitter account, stated that Hooters would be closing down, because of how millennials feel about women's breasts.

"The “hooters blame millennials for a rebrand” aggregate story is the culture war’s Monterey World Cup stadium view. A fake report about the future of Hooters circulated on the internet on Wednesday. Sports World Reacts To The Fake Hooters Report

On Wednesday, a media outlet made a shocking claim about an iconic restaurant known for its chicken wings and scantily clad waitstaff.

The outlet didn’t immediately respond to a direct message sent via Instagram seeking comment. “There is no validity to this story. Hooters confirmed that those orange shorts, stockings, and white tank tops aren’t going anywhere anytime soon. [tweeted](https://twitter.com/MarkBatsonMusic/status/1608161311686529025?s=20&t=NUkWxqyM9OfwGfkRAvSmig). [suggested](https://twitter.com/twrecks155/status/1608164262844956672?s=20&t=NUkWxqyM9OfwGfkRAvSmig). [tweeted](https://twitter.com/DailyLoud/status/1608159685227732993?s=20&t=NUkWxqyM9OfwGfkRAvSmig).

"There is no validity to this story," Hooters of America said in a statement shared with Insider. "Our concept is here to stay."

After a series of viral TikTok videos shared by staffers, [Hooters adjusted its policy](https://www.businessinsider.com/hooters-adjusts-policy-to-make-controversial-new-shorts-optional-2021-10) to make the new uniforms optional. - "There is no validity to this story," Hooters of America said in a statement shared with Insider. Our concept is here to stay." "There is no validity to this story," Hooters of America said in a statement shared with Insider. It noted that the research was part of a larger trend of millennials being less inclined to visit "breastaurants" like Hooters and Twin Peaks compared to older generations. Hooters has since struggled to regain momentum.

A viral tweet drummed up the rumor mill this week after falsely claiming the shuttering of select Hooters locations was due to millennials not being "into ...

Hooters’ notorious uniform, which quickly became its claim to fame due to the eye candy donning the attire, is now deemed “ [offensive](https://www.vox.com/the-goods/2018/10/4/17911936/hooters-uniform-breastaurant-decline)” by some, per a 2018 Vox report. Last year, the chicken spot introduced [ skimpy, new shorts](https://nypost.com/2021/10/15/hooters-under-fire-over-new-crotch-string-uniform-shorts/) which bared more resemblance to underwear and prompted waitress outcry. “Our concept is here to stay.” [Eat This, Not That](https://www.eatthis.com/hooters-locations-disappearing/), the coronavirus pandemic had an adverse impact on Hooters, which was the cherry on top of an already mountainous stack of obstacles the company faced. [ ’80s-inspired](https://nypost.com/2022/12/05/im-the-original-hooters-girl-from-1983-and-the-thrill-never-gets-old/) orange sports shorts and cleavage-baring tees are its breast-kept secret to success — was forced to deny the rumors. [“creepy” patrons ](https://nypost.com/2022/10/03/creepy-hooters-customer-shamed-by-hooters-waitress/)and slam the [ ultra-strict ](https://nypost.com/2022/09/08/hooters-waitress-reveals-strict-rules-in-viral-tiktok/)dress code, outfits that have come under fire for catering to the male gaze. Complex took the sexy stats and ran with them, attributing Hooters’ updated aesthetics and its 2012 spinoff restaurant Hoots to a desperate grab for millennial patronage. In addition to an [ outdated menu](https://www.mashed.com/129065/the-real-reason-hooters-is-disappearing-across-the-country/) — despite wings and beer being the staple meal of American sports watchers — the chain’s [multiple failed ventures](https://www.vox.com/the-goods/2018/10/4/17911936/hooters-uniform-breastaurant-decline) and [changing ownership ](https://www.restaurantbusinessonline.com/financing/hooters-america-has-been-sold)possibly damaged its prospects of success. [ it may have nothing to do with generational preferences](https://www.businessinsider.com/hooters-business-strategy-shifts-2017-8), the chain has shrunk from its peak of 430 US locations to a [measly 312 as of 2022](https://www.scrapehero.com/location-reports/Hooters-USA/). [Sloan Miavitz](https://www.instagram.com/p/Cmuk-_rvYqp/?utm_source=ig_embed&ig_rid=c63e4bed-ecdf-41ad-9051-b2de6a5b59a0) posted a ‘gram in her skin-tight uniform with the caption, “New study shows that millennials are 100% still into boobs and hooters is thriving.” Stephen Brown, a spokesperson for the company, [told the Associated Press](https://apnews.com/article/fact-check-hooters-closing-rebrand-876311917577) that the far-fetched claims have “no validity” and promised the iconic breastaurant, and its busty servers, “is here to stay.” [tweeting](https://twitter.com/Hooters/status/1608212202225373187), “this is the fakest news that has ever newsed,” along with an eye roll emoji.

Yesterday, the world was shaken to its core by one simple tweet that spoke volumes.... https://twitter.com/DailyLoud/status/1608159685227732993 And as you ...

As we approach its 40th anniversary in 2023, the chain has gone from 430 restaurants at its peak, to only 312 as of this year. And if Hooters ever was in trouble, we can count on John Daly to step in and at least buy a few to keep the lights on. [Associated Press](https://apnews.com/article/fact-check-hooters-closing-rebrand-876311917577) that these claims have “no validity,” and assured the outlet that Hooters was “here to stay.”

If you've seen a viral tweet about Hooters rebranding its infamous restaurants, don't believe the hype. Here's what the fast-casual chain said about the ...

[Hooters' Twitter](https://twitter.com/Hooters/status/1608212202225373187) account quickly shut down the rumors. The next day, [Hooters](https://twitter.com/Hooters/status/1608489209148641280) retweeted its year-old tweet, "Haters gonna hate. Screenshotting a 2017 tweet from [Complex's Twitter](https://twitter.com/Complex/status/898157131001724928), which purported the very same shut-down rumor, Hooters dismissed all of this as being fake news. [Complex](https://www.complex.com/life/2017/08/hooters-shutting-down-because-millennials-arent-that-into-boobs), which noted that the number of Hooters locations has diminished in recent years (actual data via [Entrepreneur](https://www.entrepreneur.com/franchises/hooters/330935)). [Hooters](https://www.hooters.com/about/history/) has provided diners with a traditionally masculine eating experience. This image policy has, of course, rubbed some the wrong way and resulted in

Page Spiranac had a little fun with the rumors swirling that Hooters was shutting down because millennials don't like boobs.

It was her picture that was featured in the rebranding tweet and she put the armor on to do battle She said on Instagram, “New study shows that Millennials are 100% still into boobs and Hooters is thriving.” The market for boobs is still very strong. A tweet claiming that Hooters was shutting down to rebrand grabbed the attention of millions on the social media app. Hooters also took a moment to address Paige’s concerns. He couldn’t tell if the rebranding claim