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Exclusive: Apple's answer to the competition has been to offer casual games for a flat fee, and it's working.

Apple Arcade appeals to a wide range of players of all ages and backgrounds, and so should the teams that make the games. We want to ensure we're bringing the best content and gaming experiences to our subscribers from developers that also uphold our values of innovation, creativity, diversity and inclusion. We provide developers an opportunity to create the games they want without worrying about monetization mechanics, which in turn, provides players with innovative games that may not have seen the light of day without Apple Arcade. Q: Now that Apple Arcade is entering its third year, where is the service in terms of expectations? We continue to identify and work with new talent as well as developers who have created many of the best games in history, both on mobile and other platforms. So we saw another great opportunity to offer our subscribers a collection of classic games along with award-winning titles from the App Store, but with all the benefits that players love about the service. We want to be able to provide our subscribers with an amazing catalog of high-quality games of all shapes and sizes. As for one of the biggest knocks against the service — that it doesn't have a flagship exclusive game like Halo on Xbox and Mario on Nintendo — Fischer says Apple sees a lot of potential in Sneaky Sasquatch from RAC7, one of the service's top games, with a rating of 4.9 out of 5 stars. The catalog was quickly praised for its high-quality content, and we saw a lot of interest from players from all over the world. We want to ensure we're bringing the best content and gaming experiences to our subscribers from developers that also uphold our values of innovation, creativity, diversity, and inclusion." In addition to the main character of Cardpocalypse being in a wheelchair, The Get Out Kids featured a Muslim family — one of the first times I'd seen representation like that in a video game. When Arcade launched in September 2019, Apple firmly planted its flag between free and paid games by promising players access to the full experience of any game in its subscription.