Adidas

'I can say anti-Semitic things, and Adidas can't drop me. Now what?' As Kanye West taunts Adidas, calls grow for German sportswear giant to cut ties.

“In a world where conservative opinions are considered to be controversial, we have to make sure we have the right to freely express ourselves,” Ye [said in a press release](https://fortune.com/2022/10/17/kanye-west-ye-parler-purchase-elon-musk-candace-owens/) on Oct. [made a bid](https://fortune.com/2022/10/17/kanye-west-ye-parler-purchase-elon-musk-candace-owens/) to buy the alt-tech social media platform Parler. [third-quarter earnings report,](https://www.adidas-group.com/en/media/news-archive/press-releases/2022/adidas-reports-preliminary-q3-results-and-adjusts-full-year-guid/) published last Thursday, Adidas lowered its forecast for this year’s operating margin from 7% to 4% because of an overhang of inventory that will have to be sold at a discount. [Yeezy deal on review](https://fortune.com/2022/10/07/adidas-puts-yeezy-deal-under-review-white-lives-matter-stunt-paris-fashion-week-kanye-responds-i-am-adidas/) following West’s controversial Oct. “Ten years ago, Adidas was struggling in the U.S., the largest sportswear market. Thanks, in part, to Yeezy, its U.S. Now what?” Kanye is seen asking in a short video clip from the Oct. Adidas said on Oct. 7 that it would review its troubled partnership, noting “we will continue to comanage the current product during this period,” Adidas said in a statement. [#RunAwayFromHate](https://adl.salsalabs.org/runawayfromantisemitism/index.html) to allow people to contact Adidas directly and demand the company condemn West’s comments. [locked out of Instagram and Twitter](https://fortune.com/2022/10/10/kanye-west-antisemitic-posts-too-much-for-instagram-and-twitter/), after saying he would go “Death Con 3 on JEWISH PEOPLE,” and he has since continued an anti-Semitic attack on the “Jewish media” and “Jewish Zionists,” for allegedly profiting off Black people in the music industry. Now what?

The German sportswear giant aligned with the rapper and fashion designer's Yeezy brand is fast becoming his final remaining business partner.

Gap, however, continues to feature “Yeezy” products for sale on its website and hyped the launch of a new hoodie on Friday in an email marketing push. Alexander Vindman](https://twitter.com/AVindman/status/1584595126151618562), a former White House national security official and a key figure in the first impeach of President Donald Trump, tweeted, “I’m a little shocked that [@adidas](https://twitter.com/adidas) has still made no statement denouncing hate and anti-semitism, let alone firing [@kanyewest](https://twitter.com/kanyewest)’s ass. Gap and Ye, which had plans to open stand-alone “Yeezy” stores, split in September, a division long sought by the artist and one that predated his most recent behavior. Silence and inaction are not an option.” Swartz, the Morningstar analyst, believes Adidas is sticking to this strategy but warns that it won’t work this time. This is a moment in history where the stakes are high and being open about our values, and living them, is essential. “The fact that Adidas has not made that simple point is shocking when one considers Adidas’s history as a company that once outfitted the Hitler Youth.” Over the weekend, footage resurfaced on Twitter of an interview taped in early October in which Ye gloated, “I can say antisemitic things and Adidas can’t drop me. On Monday, the talent agency CAA dropped Ye as a client, citing his antisemitic rants, while Hollywood financier and producer MRC shelved a documentary on him that already was in production. He was later [locked out of his Twitter and Instagram](https://www.washingtonpost.com/arts-entertainment/2022/10/10/kanye-west-antisemitic-twitter-instagram/?itid=lk_inline_manual_14) accounts for violating their terms of use policies. The company’s response was “insufficient,” Greenblatt said. “Antisemitism should be unacceptable in any circumstance,” he said.

The antisemitic outbursts and provocations by the artist now known as Ye have raised questions about how much offensive behavior companies are willing to ...

His remarks prompted outrage from the Floyd family and [an apology from the show’s host, N.O.R.E](https://www.cnn.com/2022/10/19/entertainment/nore-kanye-west-george-floyd/index.html). Owens accompanied him to an interview with [TMZ Live](https://www.tmz.com/2018/05/01/kanye-west-tmz-live-slavery-trump/) the following month in which he called American slavery a “choice,” spurring outrage. [“The Life of Pablo,”](https://www.nytimes.com/2016/02/15/arts/music/kanye-west-life-of-pablo-review.html) was his latest No. While his Season 4 show on Roosevelt Island in September 2016 [proved a debacle](https://www.nytimes.com/2016/09/07/fashion/kanye-west-fashion-week-season-4.html), his potent combination of reality-TV celebrity, music stardom, sneaker success and establishment disruption was impossible to resist for an industry that often felt stuck in the last century. [pictures](https://www.balenciaga.com/en-us/summer-23) and [videos](https://www.youtube.com/watch?v=Yh_1K9s6UV0) of the show. Trump](https://www.nytimes.com/2018/04/27/arts/music/kanye-west-trump-conservatives.html); launched a quixotic campaign [for president](https://www.nytimes.com/2020/09/16/us/politics/kanye-west-president-2020.html) in 2020; and [split with Ms. Lawyers for Ye argued that Gap broke “contractual obligations.” Gap said it was “deciding to wind down the partnership.” Ye has suggested that he may open his own line of retail shops. [“Donda,”](https://www.nytimes.com/2021/08/31/arts/music/kanye-west-donda.html) he included industry pariahs like Marilyn Manson, who had been accused of sexual assault by multiple women, and DaBaby, who had made [homophobic remarks](https://www.nytimes.com/2021/08/01/arts/music/dababy-lollapalooza-canceled-homophobic-comments.html) and waffled about apologies. Abrams, the Anti-Defamation League’s regional director there, [released a statement](https://twitter.com/ADLSoCal/status/1584275380789051392?s=20&t=D9wkjsHUVjsVYBOzwojNIg) that concluded, “Decisive action against antisemitism by Adidas is long overdue.” Ye [ended his Yeezy Gap partnership](https://www.nytimes.com/2022/09/15/business/kanye-west-yeezy-gap.html) last month, before the latest controversies erupted, but in recent days Gap sent out promotional emails for the Yeezy Gap hoodie. In recent years he has been condemned for saying that Harriet Tubman “never actually freed the slaves” and that centuries of slavery had been “ [a choice](https://www.nytimes.com/2018/05/01/arts/music/kanye-west-charlamagne-interview-tmz.html)”; polarized fans with his [embrace of right-wing politics and former President Donald J. He [withdrew from headlining this year’s Coachella festival](https://www.nytimes.com/2022/04/06/arts/music/kanye-west-coachella-swedish-house-mafia-weeknd.html) just over a week before it began.

The athletic apparel giant remains silent weeks after putting Yeezy distribution partnership 'under review'. Kanye West standing in front of adidas ...

[Adidas](https://www.adweek.com/brand-marketing/meet-the-adidas-billboards-that-could-probably-outrun-you/) has remained silent following mounting pressure to cut ties with Kanye West (now known as Ye) after the rapper and fashion entrepreneur repeatedly doubled down on a shocking stream of antisemitic commentary across interviews and social media posts in recent days. Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov.

Sports giant turned athletes into moving ads to promote headphones designed for runners.

The petition has amassed nearly 60000 signatures in a matter of days as Hollywood stars line up to call for Adidas to cut ties with Kanye West.

I used my platform where you say, I hurt people, and I was hurt." "When you insult the Jewish people and say you're 'going death con 3 on the Jewish people,' that is as racist as anything you say you've been through and any pain that you've experienced," he told the rapper. "It's the same thing. I'm a different type of freedom fighter," he said, but later apologized. "The thing about me and Adidas is like, I can literally say antisemitic s*** and they can't drop me. "His influence is real. West said: "I feel like I caused hurt and confusion and I am sorry for the families of the people who had nothing to do with the trauma that I had been through. "I will say I'm sorry for the people that I hurt with the death con, with the confusion." I can say antisemitic things and Adidas can't drop me. "I'm not here to get hosed down. [Candace Owens](https://www.newsweek.com/topic/candace-owens) tweeted that West had been "kicked out" by the bank with "no official reason given." [JPMorgan cut ties](https://www.newsweek.com/why-jpmorgan-severed-ties-kanye-west-antisemitism-instagram-candace-owens-1751624) with the "Jesus Walks" rapper.

The Campaign Against Antisemitism has launched a petition calling on athletic apparel company Adidas to drop its partnership with Kanye West following ...

Among other things, West also claimed that the “Jewish underground media mafia” turned their back on him, that the“Jewish media” own the Black voice, and that On the “Drink Champs” podcast, West demanded that he wanted “all the Jewish children to look at they daddy and say “Why is Ye mad at us?””, referenced the “Jewish media” throughout the episode including by saying “A thing that a Jewish person will always say is they’ll say “This is mine” - something that a black person built, or any company built, they’ll be like “This is mine now”, and claiming that Jewish people in the entertainment industry will “take us and milk us until we die.” In response to the backlash and calls for cutting ties with the troubled hip-hop artist, Adidas has said their relationship with West was currently “under review”.

Sophia Bush, Kat Dennings, Josh Gad and more celebrities have called on Adidas to cut ties with Kanye West and Yeezy over the rapper's anti-Semitic ...

“Hate speech is never OK or excusable,” Kim wrote on Instagram Stories Monday. [writing](https://twitter.com/joshgad/status/1583556045808365570?s=20&t=HzybdycOZRdPVv8TBi3fEw), “This is not a good person. Gap’s partnership with West is also kaput, as the star [pulled the plug on his deal](https://pagesix.com/2022/09/15/kanye-west-ends-yeezy-partnership-with-gap/) with the retailer back in September. And the world said #NeverAgain. Hey @adidas, is this right? Now what?” West

'I could say antisemitic things and Adidas can't drop me,' said West in a since-deleted podcast episode.

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The retailer of one of Kanye West's biggest products, his Yeezy sneaker brand, has stood firm so far in refusing to drop him.

Granted, there may not be a correlation as Adidas' stock has dropped a whopping 65-percent since the start of 2022. Persistent calls for boycotts of Adidas may be putting pressure on their stockholders too. But the retailer of arguably his biggest product, his Yeezy sneaker brand, has stood firm so far.

Under the right light conditions, then, spiderweb, floral and other graphics typically found on “papel picado” decorations illuminate throughout the adidas ...

The remainder of the Hyperturf maintains the original trail-ready design that’s made the model a go-to-shoe for fans of the “gorpcore” aesthetic. The mole-informed style dons mudguards in a “cazuela” brown hue, with the remainder of the upper opting for an understated black arrangement. To celebrate this year’s “Day of the Dead” event,

(JTA) — As rap star Kanye West continually refuses to back down from his antisemitic rants, some of the many institutions he has ties with have begun to ...

[carried a pair of their shoes to the podium](https://in.rediff.com/sports/2005/nov/08adi.htm) during his medal ceremony. And in 2018, the company [ended its sponsorship of the Israel Football Association](https://www.middleeastmonitor.com/20180806-bds-adidas-no-longer-sponsor-of-israel-football-teams/), a development celebrated as a victory by the Boycott, Divestment, Sanctions movement because the association had included teams representing Israeli settlements. [would test their products on forced laborers in concentration camps](https://www.haaretz.com/jewish/2015-02-07/ty-article/.premium/holocaust-victims-odd-debt-to-sport/0000017f-e57e-dc7e-adff-f5ffe5330000).) Rudolf was called to join the war effort, but [went AWOL](https://www.vice.com/en/article/mgz97b/the-nazi-sibling-rivalry-that-divided-a-town-and-created-modern-sportswear) as part of his bid to maintain control of the company from his brother, whom he became convinced was scheming against him. (He praised one pair of leather-free Adidas shoes because he could wear them on Yom Kippur.) (West previously had an arrangement with Nike but was unhappy with it.) [generated an estimated $2 billion last year](https://www.washingtonpost.com/business/2022/10/11/adidas-kanye-west-yeezy/) and brought the brand cultural cache among young consumers, But the company also has a Nazi history that it has rarely addressed publicly. When Germany entered its postwar denazification period, Allies forced the town of Herzogenaurach — including, presumably, the Dasslers and their factory employees — to watch documentary footage of the horrors visited upon Jews at Nazi concentration camps. [According to Der Spiegel](https://www.spiegel.de/international/germany/shoes-and-nazi-bazookas-the-prehistory-of-adidas-and-puma-a-611400.html), some American troops were poised to destroy the Herzogenaurach factory, which employed some forced laborers, in April 1945 — before Adi’s wife Käthe approached them and convinced them that the building was only being used to make sneakers. Air Force took over the Nazis’ Herzogenaurauch air base, American troops who were fans of Jesse Owens bought Dassler shoes and helped spread the word about the company back home. The fashion tastemakers Balenciaga and [Vogue](https://www.businessinsider.com/balenciaga-gap-yeezy-adidas-fashion-brands-dumped-kanye-west-2022-10) have announced they will no longer be working with him. The subsequent exposure helped the shoes make inroads among Allied markets after the war, even in spite of their German associations. Under Nazi rule, the Dasslers’ sneaker sales promptly exploded, and they grew the size of their company several times over.

NEIGHBORHOOD's signature branding is then stamped atop the midsole, heel, and tongue, rounding out a design that fits right in with the Japanese label's ...

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The rapper, who goes by Ye, has claimed the sportswear brand cannot fire him for making...

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Sportswear giant Adidas was under growing pressure Monday to sever ties with Kanye West after a series of anti-Semitic outbursts by the controversial ...

"Those who continue to do business with West are giving his misguided hate an audience," Emanuel wrote in the Financial Times. Announcing the review, Adidas did not mention recent tensions, but said its partnership with the rapper had been "one of the most successful collaborations in our industry's history" and was "rooted in mutual respect and shared values." He also said the brand had hired staff to work under him and organized a "Yeezy Day" without his involvement. "After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review," Adidas said in a statement in early October. The company, whose founders had ties to Adolf Hitler and the Nazi Party, announced several weeks ago that it was reviewing its relationship with West after he reportedly became disgruntled with how the brand was marketing his products. The company said this month it was reviewing its relationship with West after he appeared at a fashion show in Paris wearing a shirt with the slogan "White Lives Matter."

Sportswear giant Adidas was under growing pressure Monday to sever ties with Kanye West after a series of anti-Semitic outbursts by the controversial ...

"Those who continue to do business with West are giving his misguided hate an audience," Emanuel wrote in the Financial Times. Announcing the review, Adidas did not mention recent tensions, but said its partnership with the rapper had been "one of the most successful collaborations in our industry's history" and was "rooted in mutual respect and shared values." He also said the brand had hired staff to work under him and organized a "Yeezy Day" without his involvement. "After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review," Adidas said in a statement in early October. The company, whose founders had ties to Adolf Hitler and the Nazi Party, announced several weeks ago that it was reviewing its relationship with West after he reportedly became disgruntled with how the brand was marketing his products. The company said this month it was reviewing its relationship with West after he appeared at a fashion show in Paris wearing a shirt with the slogan "White Lives Matter."

When the weather gets cold, lots of people love the idea of staying indoors and lounging in the comfiest clothes ever. Did I just describe you perfectly? If so, ...

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"I can say antisemitic s*** and Adidas cannot drop me," Kanye West said during his now infamous tirade against Jews during the Drink Champs Podcast earlier ...

[Chick-Fil-A](https://www.cnn.com/2022/10/22/business/chick-fil-a-gen-z-survey/index.html) is Gen Z’s most popular restaurant, according to the annual Piper Sandler survey of not-quite-16-year olds. [not dead yet](https://www.axios.com/2022/10/24/railroad-worker-possible-strike-sick-leave). (OK, most nights — we believe in a four-day work week around here.) [ Lego’s controversial packaging change](https://www.wsj.com/articles/lego-fanatics-come-apart-over-new-packaging-11666619022?mod=hp_featst_pos5), which makes it difficult for would-be collectors to identify what pieces are inside. [Rishi Sunak’s net worth](https://www.cnn.com/2022/10/24/uk/profile-rishi-sunak-uk-politics-intl-gbr/index.html) is approaching the three comma club. [“What would a nation of sports gamblers look like?](https://www.newyorker.com/news/our-columnists/what-would-a-nation-of-sports-gamblers-look-like)” Jay Caspian Kang examines America’s booming new (old) industry. [ Kat Dennings,](https://twitter.com/OfficialKat/status/1584235920588349440?s=20&t=BgnK8w2vA20mSBazji3fNA) [Josh Gad ](https://twitter.com/joshgad/status/1584228687863349248?s=20&t=BgnK8w2vA20mSBazji3fNA)and [Meg Stalter](https://twitter.com/megstalter/status/1584418689956257792?s=20&t=Jr1lyEQ-02LcYPtBXTcqtg) condemned Adidas for sticking by West. Zuckerberg isn’t wrong, the economy of 2021 is now a distant memory. “Like many other companies in a zero rate world — Meta has drifted into the land of excess — too many people, too many ideas, too little urgency,” Gerstner wrote. — made his 2021 strategic shift possible in a way that might not have worked in 2022. “We will continue to co-manage the current product during this period.” Now the scrutiny has shifted to the German sportswear giant and its long-standing partnership with the controversial artist.

People are calling for Adidas to end its working relationship with Ye, formerly known as Kanye West, in response to the numerous offensive and antisemitic ...

[company released ](https://sneakernews.com/2022/10/21/adidas-yeezy-boost-350-v2-salt-hq2060-release-date/)the Adidas Yeezy Boost 350 V2 in a brand new color ("salt") over the weekend. [open letter](https://www.adl.org/resources/letter/adl-letter-adidas-executives-regarding-kanye-west) to Adidas' leadership, ADL CEO Jonathan Greenblatt says the group is particularly alarmed to see that the company is planning to release [new Yeezy products](https://sneakernews.com/adidas-yeezy-release-dates/) (including the Yeezy Boost 350) in the run-up to the Oct. [increasingly vocal in his critiques](https://www.forbes.com/sites/dereksaul/2022/10/06/adidas-reconsidering-kanye-wests-yeezy-line/?sh=5f44c604671c) of Adidas and its leadership in recent months, accusing it of copying his ideas and not giving him enough control over the line. (He ended his [partnership with The Gap](https://www.npr.org/2022/09/15/1123169227/kanye-west-gap-ye-contract-split) in September over similar claims). [Change.org petition](https://www.change.org/p/adidas-must-end-its-partnership-with-the-antisemite-ye-aka-kanye-west) urging the company to cut ties with Ye, and the hashtag #BoycottAdidas has been trending on Twitter for days. [busy Los Angeles freeway](https://www.cnn.com/2022/10/24/us/los-angeles-demonstrators-kanye-west-antisemitic-remarks/index.html). [restricted his accounts](https://www.npr.org/2022/10/09/1127732183/kanye-west-instagram-twitter) (now he says he [plans to purchase](https://www.npr.org/2022/10/17/1129405942/kanye-west-ye-twitter-ban-parler) far-right-friendly social media site Parler), and Balenciaga fashion house is [reportedly cutting ties](https://www.npr.org/2022/10/21/1130616032/balenciaga-fashion-house-ye) with him. The original version mistakenly used condoning and condone instead of condemn. The Yeezy collaboration is best known for its lineup of sneakers, but also includes clothing, lingerie and other footwear. [according to Forbes](https://www.forbes.com/sites/dereksaul/2022/10/06/adidas-reconsidering-kanye-wests-yeezy-line/?sh=5f44c604671c). Authorities are also investigating [antisemitic fliers](https://www.cbsnews.com/losangeles/news/beverly-hills-police-investigating-anti-semitic-fliers-in-the-area/) distributed in Beverly Hills that same weekend. Prominent Hollywood agency CAA, which has represented Ye since 2016, ended its relationship with him this month, the [Los Angeles Times reported](https://www.latimes.com/entertainment-arts/business/story/2022-10-24/hollywood-talent-agency-caa-cuts-ties-with-ye-after-anti-semitic-tirade) midday Monday.

Adidas is facing increased pressure from people online to cut ties with Ye, formerly known as Kanye West, after he made a string of antisemitic comments.

[on Twitter in a response to the clip](https://twitter.com/joshgad/status/1583556045808365570). It said it will also continue to sell forthcoming collections from Yeezy Gap in the fall and into the first half of 2023. Gap "Not sure why you are continuing to promote this collaboration. I don’t plan on shopping at your stores ever again." [severed ties](https://www.thecut.com/2022/10/balenciaga-has-cut-ties-with-ye.html) with him Friday. “Thousands of signatures, and still no word, @adidas?” he wrote. Asking for a friend." Their silence says it all." A recent completed documentary about Ye, made by the Hollywood financier and producer MRC, was also shelved. Representatives for both the company and Ye did not immediately respond to requests for comment. Local politicians, social media users and other celebrities denounced the incident.