Parler

Kanye West is acquiring Parler, the alternative social media platform favored by many conservatives.

[launched](https://edition.cnn.com/2022/02/23/investing/trump-spac-truth-social/index.html) in February on Apple’s app store, and was [approved](https://edition.cnn.com/2022/10/12/tech/truth-social-app-approved-google-play/index.html) for Google’s app store on Oct. Documents provided to the House committee investigating the Capitol riots [have shown](https://www.cnn.com/2022/10/15/politics/secret-service-january-6-threats) how the Secret Service was aware of posts on Parler that suggested the possibility of violence surrounding that day. After the shirt incident, the apparel company Adidas this month said it was [reviewing](https://www.cnn.com/2022/10/07/business/kanye-west-adidas-partnership-review) its partnership with West. In September, West also said he was [abandoning a two-year partnership](https://www.cnn.com/2022/09/15/business/kanye-west-gap-termination) with the clothing retailer Gap. [failure to adequately moderate violent rhetoric](https://www.cnn.com/2021/01/09/tech/parler-suspended-apple-app-store/index.html) on the platform. Musk has repeatedly called for eliminating permanent bans and rethinking Twitter’s approach to content moderation, which could once again make the much larger platform a home for some of the users who jumped to small services like Parler. 6 riots, Parler was removed from both the Apple App Store and Google Play Store for what the companies said was a After Ye’s antisemitic tweet sparked an outcry, Musk (Twitter, by comparison, has more than 237 million daily active users.) It also highlights how a small group of wealthy men, some of whom were banned or suspended themselves for incendiary remarks, are looking to own social media platforms in an effort to bolster what they call “free speech.” As of early Monday, the account had roughly 500 followers. Parler’s parent, Parlement Technologies, would remain involved by providing technical services and cloud support.