LeBron James has been part of the Nike family of athletes since before the 2003 NBA draft when the corporation signed him on right after his high school days at ...
Bronny James and Ashton Hardaway are set to play in Collierville this month as part of the Mid-South Basketball Classic.
Jeffries (Olive Branch) went head-to-head at the Landers Center in Southaven, Miss. The Mid-South Basketball Classic will also feature a second game. Among its other notable players are 3-star forward Ashton Hardaway (the son of [Why Penny Hardaway has a shot with LeBron's son](https://www.commercialappeal.com/story/sports/college/memphis-tigers/basketball/2022/08/18/bronny-james-memphis-basketball-why-penny-hardaway-has-shot-lebron/7833090001/) According to a social media post made by Platform Basketball, tip-off is set for 7 p.m. 22 at Collierville High School's MTM Fieldhouse.
Nike has announced the expansion of its athlete family, bringing in Caitlin Clark, Bronny James, Haley Jones, DJ Wagner, and JuJu Watkins.
Nike has partnered with outstanding young athletes who are setting the bar now, not just on the court but also in their communities, to continue serving the future of athletes and sport. A standout player in the class of 2023, JuJu Watkins is a senior guard from Watts in Los Angeles who has twice been voted the Los Angeles Times Player of the Year. The eldest son of LeBron James and a senior point guard from Los Angeles, Bronny James is a star performer who is forging his own future.
Bronny James celebrated his 18th birthday with dad, Lebron James, and Travis Scott. While Bronny is deciding if he wants to move on to college or the ...
Adidias brought their retro shoes back in sale after a long time as LeBron James celebrated his 10th year with Nike and son Bronny signs a deal.
[re-released](https://www.si.com/fannation/sneakers/news/lebron-james-retro-adidas-shoes-on-sale-now) three pairs of retro sneakers in February as a last-gasp attempt to stay in the sneaker market. Moreover, LeBronโs son Bronny James became an official endorser for Nike on Monday. ADVERTISEMENT
Nike said the student-athletes' endorcement deals will push them to think bigger about the changes they can create together with the company.
American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National ...
LeBron James has a lifetime deal with Nike, which [Sign in here](https://www.sportbusiness.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.sportbusiness.com%2Fnews%2Fbronny-james-signs-nike-nil-deal%2F) [he signed in 2015](https://www.sportbusiness.com/news/lebron-james-signs-lifetime-deal-with-nike/), and a recently unveiled building named after him is located on the company's Beaverton, Oregon campus.