This week on 60 Minutes, Jon Wertheim takes viewers to a remote Canadian island that is trying to reinvent itself.
"Just statistically, I can tell you most of the viewers will never have been there," Wertheim said. Today there is a luxury inn acting as an economic engine that has also begun to change the character of the island. The people of Fogo Island are largely descended from British and Irish migrants.
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And a traditional song delivered with a handshake, a kind of hope that comes tempered by history. Zita Cobb: Hospitality in its purest form is the love of a stranger. We ventured out of Fogo Harbor with brothers Glen and Jerry Best– the fifth generation of their family to harvest these waters. Glen Best: So the sad part about it is that Jerry and myself we probably could be the last generation that will fish within our family. She made the Fogo Island Inn the centerpiece of a charitable trust—called Shorefast—with profits reinvested in the island. And how can we put that forward in a way that’s dignified for Fogo Islanders, and creates economy, and connects us to the world? He’s back now, as a hydroponic farmer, growing greens for the inn. At $2,000 a night, the Inn does turn a profit. A remote jewel of land off the coast of Canada, Fogo Island floats in the northeast corner of the northeast province of Newfoundland and Labrador, the outstretched right fingertip of this continent. Part edge-of-the-earth destination, part economic-engine-on-stilts, the inn is the brainchild of eighth generation Fogo Islander Zita Cobb. And locals gave her a funny look when she first floated the idea. She got a business degree, worked in fiber optics, landed in Silicon Valley, and before long, was the third-highest paid female executive in America. In her early 40s, she cashed out tens of millions in stock options, dropped out of the winner-take-all economy and took her business savvy home, determined to revitalize Fogo Island. Instead of writing a check, she posed a question. The Cobbs left, grudgingly, for the mainland in the 1970s.