Pink Sauce

2022 - 7 - 20

Post cover — Image courtesy of "Newsweek"

What Is Pink Sauce and Why Is It Trending on Twitter? (Newsweek)

The TikToker who goes by Pink Sauce Queen, or @chef.pii, posted her first video about the mystery dipping sauce on June 13 where she paired it with chicken ...

I'd prefer fry sauce or a garlic aioli without dragon fruit." #PinkSauce" Stop buying food from random people online." Second of all, the ingredients list doesn't make sense. In other videos, @chef.pii dips tacos, gyros, fried shrimp, and fast food burgers. According to the official website, Pink Sauce is a "secret sauce" containing the following ingredients:

TikTok's Viral 'Pink Sauce' Makes Everyone Want to Puke (Daily Beast)

Last night on Twitter, two words started trending: “Pink Sauce.” Not like the creamy, tomato-based pasta sauce, but a mysterious, controversial condiment ...

The good thing is that a bunch of the memes and reactions are pretty funny. Running parallel to the Taste Test trend of TikToks are videos of TikTokkers explaining why trying Pink Sauce could be dangerous. When she first started posting videos of herself drizzling her sauce over gyros and asking pleased taste testers to try it with a spoon, the Pink Sauce Matriarch immediately attracted skeptics. That combination isn’t clarifying, however, which led brave TikTokkers to purchase Pink Sauce and test it for themselves. Most TikTok users asked her to explain the condiment, to which she would usually offer vagaries like, “ It’s sweet, savory, seasoned;” and, “It has its own taste, if you wanna taste it, buy it.” Basically, Pink Sauce had such a special flavor, it defied simple explanation. Pink Sauce is literally what it sounds like: a pink-colored sauce, to be used with anything from fried chicken to tacos to garden salad.

Why The Internet Is Obsessed With This Mysterious Pink Sauce (Delish.com)

After users on TikTok pointed out a number of discrepancies on the nutrition label for Pink Sauce, its creator has come forward.

"You guys will not be receiving Pink Sauce bottles with the bad label. Yesterday, July 20, Chef Pii offered her apologies for the incorrect nutrition info and said that the labels are being replaced. "The grams got mixed up with the serving size...It was a mistake. After the saucy reveal, Chef Pii was met with another burning question: Just what exactly is going on with the sauce's nutrition label? Users questioned what ingredients were used to make it and why its color appeared to be different in various social media videos. There was the famous feta pasta and, more recently, healthy Coke, which we're still on the fence about.

Nobody knows what's in Pink Sauce, TikTok's latest viral product (The Verge)

A mystery "Pink Sauce" is going viral on TikTok. Nobody knows what's in it exactly, and the nutritional label is filled with typos.

One person named Jade Amber unboxed her Pink Sauce from her car, wearing a pink velour tracksuit, sitting in her seat with baby pink quilted covers, with furry pink dice dangling from the rearview mirror. This could be a simple typo, or it could be the creator dropping cosmic hints in the form of “ angel numbers” for her blessed customers. Chef.Pii didn’t respond to The Verge’s request for comment, but she did post an apology video a day ago. But when they remove the “sauce,” it looks like someone threw up a gender reveal cake for a baby girl. Since mid-June, a TikToker going by Chef.Pii has been posting about Pink Sauce, a homemade concoction that she’s used as a dipping sauce for chicken and cucumbers and poured on tacos, gyros, and Big Macs. People seemed intrigued — why is it pink? In other videos, Pink Sauce is watery, sputtering out of a ketchup bottle-shaped container.

People Are Saying The TikTok Pink Sauce Is "Disgusting,” But The ... (BuzzFeed News)

I feel like Madonna or Beyoncé just tripped onstage and I woke up with their phone in my hand.”

But so far, Pii is neither of those things — at least she wasn’t before the backlash. But there is no indication that there are any safety issues with the pink sauce product, nor any reports that anyone has been ill after eating it. “I saw her and was like, fuck her dreams. The sauce appears in colors ranging from the light pink of Pepto-Bismol to the hot pink of the Barbie movie marketing campaign. Pink sauce discourse has bled from TikTok to Twitter, and it’s vastly critical. Only the strong survive.”

What is Pink Sauce? The Internet's viral concoction, explained (Charlotte Observer)

Why is everyone talking about Pink Sauce? Everything you need to know about mysterious Pink Sauce that's raising brows, causing drama and taking the ...

In the video, Chef Pii mentions that she hopes to see the sauce on store shelves soon. According to Chef Pii’s videos, the sauce appears to be made in a home kitchen and shipped without refrigeration from a local UPS store. That was until she finally revealed what the sauce is made of in a video she posted to TikTok late last month.

Chef Pii, the creator of the viral TikTok pink sauce, has seen your ... (NBC News)

The creator behind the viral "pink sauce" is addressing the internet's concerns after TikTok users questioned the safety of her homemade dipping sauce.

Addressing viewer concerns over the product's ingredients, Chef Pii said that the pink sauce contains "less than 2% of dry milk," and added that her company is "fixing that on the label as well." "We didn't do a testing on the sauce before sending it out to people," Chef Pii said. "We had a few mishaps," Chef Pii said. She began selling bottles of the sauce on July 1, and to date, has only shipped about 200 units, she said. When she opened her restaurant, Flavor Crazy, that year, Chef Pii began adding her sauce to dishes. She said she can’t do so until the lab results are in. Food Science Babe, a TikTok creator known for her videos explaining nutrition, pointed out mistakes on the product's nutritional facts label. “I’m like, this is the Madonna,” she said in an interview about her product. “This is the Beyoncé of those sauces.” Critics also have wondered whether the sauce is shelf stable, and if it's safe to ship during high summer temperatures. Chef Pii said she began experimenting with making a pink sauce in June 2021, and starting posting videos of the “prototypes” later that summer. The mystery sauce, which appears to range from an opaque blush to a vibrant fuchsia, has fascinated and horrified people online.