Progressive

Reading to up level your brand? Here are the top medial platforms to consider, and what makes them unique.

To effectively build out one of these platforms is to devote the time and energy it takes to not only post but to engage with users. If you have both an Instagram business account and Facebook business page, auto-posting from Instagram to Facebook is OK. But if you do not already have a Facebook page for your business, it’s not worth setting one up just to cross-post. Keep in mind there’s a lot of noise on Instagram. To be successful, you will need to stand out! The key point in building your brand is choosing ONE! Each of these is an island and you need to build one well before moving onto the next. The industries that do the best on Instagram include travel, beauty, fashion, health and fitness, lifestyle, and business. You will need to monitor both to respond to comments and engage with users. Recent Hootsuite stats show that in the U.S. alone, 62% of users access YouTube every day and spend 19 minutes on the platform – compare that with just 37 seconds reading a blog! - Determine the length of each and number of episodes per month. It is best used for short-form mobile videos targeted towards a younger demographic– and it’s booming with high potential for rapid growth. Don’t worry, if you’re not in the entertainment biz you can still have a great podcast. Your brand is a reflection of your commitment to what you do, why you do it, and who you do it for. Not only should you write a great story, your headlines should read like a story.