Kendall Jenner

Kendall Jenner at the 818 Tequila booth in October. Austin's Tequila 512 is suing Jenner, alleging her company's product “simply and blatantly” rips off its ...

“818 has its own origin story, mission, and growing fan base that have nothing to do with Plaintiff,” Yeargan said. Yeargan said in the lawsuit that there is no evidence of consumer confusion. The lawsuit says that in May 2021, the brands were mixed up in the mobile app game “Kim Kardashian: Hollywood,” which is fronted by Jenner’s sister. For its labels, 818 worked with a United Kingdom-based design firm in October 2020. But the branding similarities aren’t the only thing the lawsuit makes note of. Yeargan also argues that it is common for alcoholic beverage companies to use telephone area codes.