Kellogg Company split

"Kellogg's is already split into over 30 brands. This is just a marketing ploy to make boycotts more difficult," one Twitter user said.

"This is 100% to deter the strikes and collective action that we saw a few months ago at Kellogg," another user who goes by the name Jake the snake wrote. The incident the user referred to was an 11-week strike at four of Kellogg's cereal plants which took place in November 2021. "These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities," Cahillane said in a press release.

Kellogg plans to separate into three independent public companies, sectioning off its iconic brands into distinct snacking, cereal and plant-based ...

Headquarters for the three businesses will remain unchanged. North America will represent nearly half of the company’s revenue. Last year, the business reported $340 million in sales. About 10% of those sales come from its growing noodle business in Africa, while another 10% comes from Eggo waffles and its frozen breakfast business. Cahillane will stay on as chief executive of the global snacking company. Brands including Special K, Froot Loops and Rice Krispies had for decades been a foundation of Kellogg, but are no longer seen as key growth drivers for the company.

Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three three companies focused on cereals, snacks and plant-based foods.

The cereal and plant-based meat companies will remain headquartered in Battle Creek, Michigan, where Kellogg was founded in 1906. In the year ending May 28, U.S. plant-based meat sales were flat; in the same period in 2021, they were up nearly 20%, according to NielsenIQ. Mondelez made its own big play in the snack business on Monday, when it announced it will acquire Clif Bar & Co., a major energy bar company. In the 52 weeks to May 38, U.S. cereal sales were flat, according to NielsenIQ. To add to the pressure, U.S. plant-based meat sales have been plateauing in recent months after several years of strong growth. But the company felt the time for the spinoff was right as the company has returned to growth. The strike ended after the company promised higher wages, enhanced benefits and a quicker path to permanent employment for its temporary workers. In 2019, Kellogg sold its cookie, pie crust, ice cream cone and fruit business to the Ferraro Group. Kellogg has been sharpening its focus on its fast-growing snacks for years; they now make up around 80% of the company's sales. Cahillane will become chairman and CEO of the global snacking company. The management team of the cereal company will be named later. Kellogg’s had net sales of $14.2 billion in 2021, with $11.4 billion generated by its snack division, which makes Cheez-Its, Pringles and Pop-Tarts, among other brands.

Kellogg Company announced plans Tuesday to split into three independent companies focused on snacks, cereals and plant-based foods.

“This is the breakfast capital of the world. “I think this is a great move to generate the type of strategy and focus that’s going to help them grow overall,” he said. Kellogg’s is a massive international brand, not just a Michigan and not just a US brand, and so they need to think of a worldwide strategy.” “The jobs heading up to Grand Rapids, Chicago, other metropolitan areas, even global areas has been happening for a very long time,” he said. “This is the cereal city. Kellogg’s plans to diverge into three independent companies focused on snacks, cereals and plant-based foods.