Rhode skincare

Hailey Bieber has been teasing her beauty brand Rhode Skin for months, and it's finally here. We interviewed the model, and put the whole line to the test.

“I’m somebody who’s on the move all the time, so if I had to pin it down, what would be the three things I absolutely need on a flight?” she says. That one perfect moisturizer you keep going back to and reaching for because it’s tried and true, and a great formula, and it’s doing exactly what you need it to do.” “I wanted it to be just go-to essentials,” she tells Glamour. “I also have this ethos of making ‘one of everything really good,’ and where I get that thought from is the way that I curate and edit my wardrobe as well—that one perfect pair of jeans you keep reaching for, that one perfect T-shirt you keep going back to because of the fit.

The internet has been buzzing ever since Hailey Bieber first teased her very own skin-care line in 2019. A few years and countless makeup-free selfies later ...

Designed to “comfort, soothe, and restore the skin barrier,” this cream is described as having a rich, velvety consistency, but offers a surprisingly lightweight and whipped finish. It’s no wonder why this one is pegged as “Hailey’s signature dewy glow in a bottle” and the secret to “instantly yummy, radiant skin.” (If you were to choose one product to try from the line, let it be this one.) Peptide Glazing Fluid ($29): a water-light gel-meets-serum designed to deliver “dewy hydration” via a blend of niacinamide, peptides, hyaluronic acid and marula oil.

Hailey Bieber fills us in on her long-awaited skincare line, which includes the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.

“I want to take the consumer feedback and really listen, understand how it was received, and apply it to the brand going forward.” But she says, “I don’t believe in oversaturating the market. New launches will happen “every few months, probably.” But don’t hold her to that: “I plan on being extremely transparent with our consumers. “Eventually, I would love to see it [in other retailers]. And then potentially, do our own brick-and-mortar, which would be amazing.” “I always talk about how it’s like the world of Rhode and everyone is welcome, and I want anyone and everyone to feel included,” she says. “I’m the type of person where, when it comes to developing these products, I will take feedback on the chin and apply it in a good way,” she says, adding, “I mean, sometimes I kick myself, like, I should have thought of that.” But she’s ready for what consumers—and the Internet—may have to say. “One really good moisturizer, one really good hydration serum, one really good lip product.” As one might expect from a supermodel, she likens the philosophy to how she dresses. “I really wanted it to feel like it’s as inclusive as I possibly could make it,” she says. “I tried to make it clear, I don’t think I invented that [term] or created this catchphrase in any way, shape, or form,” she tells BAZAAR.com. “I think that is a known thing in skin care.” Still, she’s fully leaning into the glossy aesthetic with Rhode. “I don’t want to go to bed without looking glazed, and when I think glazed, I just think of a glazed doughnut. “It’s not as thin as a serum, and it’s also not a moisturizer. But even if you have oily, acne-prone skin, hydration is a step that you shouldn’t skip.” The minimalist packaging is designed to feel gender neutral as well. But I want [the products] to work really well.”

In this interview with Allure, Hailey Bieber discusses the first three products launching from her beauty brand, Rhode. Staff editor Nicola Dall'Asen shares ...

It's easy to tell from these products alone that Bieber has a simple, no-frills approach to skin care. The first products Hailey Bieber is launching with Rhode on June 15 definitely fall under that category. Products we call "boring" are the ones we feel most confident putting on our faces — ones without harsh synthetic fragrances, unnecessary shimmers, or any other bells and whistles that might do skin more harm than good.