Burger King Pride Whopper

2022 - 6 - 6

Burger King Pride Campaign Faces Backlash On Social Media (Forbes)

For Pride Month, fast food giant Burger King Austria took to Instagram and unveiled the "Pride Whopper," which it will sell until June 20.

"That is what the question becomes: will this gain more customers and build brand loyalty, or whether it will result in a loss of regular customers." It is increasingly hard for companies not to face scrutiny, especially in the era where someone will always take offense. While few on social media have actually threatened to boycott Burger King, there has still been a fair amount of negativity over the campaign – but that seems par for the course with any brand today. For Pride Month, fast food giant Burger King Austria took to Instagram and unveiled the "Pride Whopper," which it will sell until June 20. I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me," tweeted author and political commentator Brigitte Gabriel (@ACTBrigitte). The BK campaign in the U.S. market will only implement a rainbow flag wrapping.

Burger King's 'Pride Whopper' with same-side buns sparks reaction (al.com)

“The two tops to bottoms (same-sex buns) campaign is being promoted in the Austrian marketplace for Pride Month. Burger King is standing behind the cause and ...

“That is what the question becomes: will this gain more customers and build brand loyalty, or whether it will result in a loss of regular customers.” The BK campaign in the U.S. market will only implement a rainbow flag wrapping. The campaign started on Instagram and the “Pride Whopper” will be available until June 20.

Burger King has a 'Pride Whopper' with 'two equal buns' | CNN (CNN)

Burger King's new hamburger to celebrate Pride Month has caused quite the stir on social media.

Some update their logos to feature the colorful Pride flag. The company did not immediately response to CNN Business when reached for comment. Jarett Wieselman, a manager at Netflix, said in a Friday tweet.

Burger King Pride campaign slammed for 'strange, political' ad (New York Post)

Last week, the fast-food chain unveiled a “Pride whopper," which consists of the same ingredients as the chain's regular burger, but with “two equal buns."

“What a strange advertisement. Another unimpressed customer tweeted, “Burger King has introduced a new ‘Pride Whopper’ where you can order it with two tops or two bottoms of buns.” “Burger King Austria made a Pride burger that’s either two tops or two bottoms…

Burger King's 'Pride Whopper' sparks backlash among consumers (nj.com)

Burger King launched a Pride campaign in Austria featuring its "Pride Whopper," yet it is receiving swift backlash online.

Empathy. Understanding. No matter where you come from, no matter who you love, no matter what you look like or what you believe in: Time to be proud.” “Equal rights. The difference between the “Pride Whopper” and its original counterpart is that it is served on two equal buns, meaning that you can get your burger served on two top halves or two bottom halves.

Burger King's 'Pride Whopper' Leaves a Bad Taste In People's Mouths (Gizmodo)

Many took to social media to express confusion, and disdain, over the equal hamburger.

Some Instagram users asked whether Burger King was planning on donating any of the profits from selling the top and bottom whoppers, to which Burger King Austria responded by saying, “We are official partners of Vienna Pride and support the LGBTQIA community.” Unfortunately, Burger King isn’t the only brand to unleash a tone deaf campaign during Pride month. It’s the first week of June, and brands are out here already doing the most for Pride month.

Burger King Austria's new 'Pride Whopper' is causing controversy (The Hill)

Earlier this month, the company's Austrian franchisees debuted a limited-time Pride Whopper which is essentially the same as a regular Whopper, ...

The Pride Whopper is available at Burger King Austria locations through June 20. The campaign immediately raised eyebrows across the Internet, where some assumed Burger King was attempting to make “a joke about two tops or two bottoms,” as Mey Rude of Out magazine put it. “Of course, this doesn’t just mean same-sex love,” BK Austria added on its official Pride Whopper webpage.