Snap Inc said the economy had worsened faster than expected in the last month and the social media company slashed its quarterly forecast, triggering an ...
Since late April, "the macroeconomic environment has deteriorated further and faster than anticipated. Shares of Snap ( SNAP) dropped 3.6% and Amazon ( AMZN)
Snap SNAP –3.40% stock was tanking after the company lowered its earnings and revenue expectations for the June quarter, citing a rapidly slowing economy.
- Print Article Snap stock tanked after the company lowered its earnings and revenue expectations for the June quarter, citing a rapidly slowing economy. - Order Reprints
Snap Inc. stock fell more than 20% in the extended session Monday after the Snapchat parent said it likely will miss quarterly estimates as the economy has.
Still, 2022 remains “a significant investment year,” the company said in an internal memo, the Journal reported, and it still plans on adding 500 more employees by year’s end. “We remain excited about the long-term opportunity to grow our business,” the company said. As a result of the macroeconomic conditions, “it is likely that we will report revenue and adjusted EBITDA below the low end of our Q2 2022 guidance range,” the company said in the filing.
The social media company issued a profit warning that sent ripples across Wall Street.
He pointed out that while the outlook is disappointing, he expects the situation to be temporary, according to The Fly. He cited the company's strong fundamentals and the increasing adoption of its first-party data measurement by advertisers. Management went on to say that the company remains "excited" about the "long-term opportunity" ahead. The were a raft of outlook adjustments, as no fewer than a dozen of Wall Street's finest lowered their price targets on Snap.
Shares for Snap were down more than 25% in after-hours trading Monday after the company warned investors of slowed growth in the months ahead.
- "We will continue to hire new team members, including recruiting for open roles," the memo said. - Snap will also continue to backfill existing positions that become available as a result of attrition "if those roles remain a high priority for our teams," Spiegel added. As a result of the slowed growth, the company plans to slow hiring for the remainder of the year, according to a note sent to employees by Spiegel and obtained by Axios. The note was first reported by CNBC.
The CEO blamed the economy for what is set to be the tech company's worst day ever.
Other social media companies also suffered a similar blow as Snap’s warning caused their shares to take a hit as well. Snap shares plunged as much as 40% on Tuesday morning, and the company announced that it would slow hiring, according to media reports. On Monday, Snap CEO and Founder Evan Spiegel had warned investors that the company wouldn’t meet its targets for revenue and earnings in the current quarter, which triggered a rush of sell-offs of its stock.
Shares of social media and some digital ad companies tumbled Tuesday after Snap issued a warning to investors that it wouldn't meet its own targets for ...
"We expect all online ad platforms to feel some impact of a significant consumer pullback," Morgan Stanley analysts said in a Tuesday note to investors. The filing also led its peers with a heavy reliance on advertising down in the afternoon. Snap's shares are down about 83% from a 52-week high in September 2021 and are off 70% year to date.
Snap Inc. has sent shockwaves through the digital-advertising world after disclosing that the macroeconomic climate is having a deeper impact on performance ...
DR [direct-response] weakness or specific vertical weakness driving SNAP’s softening outlook, it’s hard to know if the market is getting specific stocks ‘right’ though a broad ad market recession appears increasingly likely” in the near term, he wrote. “The read will of course be negative for the space but a warranted debate is how much of this is SNAP-specific vs. Meta and Alphabet are “likely best insulated” given their positioning in direct-response advertising, he continued. He expects that the company is seeing broader pressure on brand advertising, which could be a negative sign for Pinterest given that company’s heavy exposure to the category. Snap’s acknowledgement of further macro pressures is weighing heavily on other technology stocks as well, with shares of Pinterest Inc. PINS, -23.59%off 26% and on track to log their own record single-day decline. The stock is on track for its largest one-day percentage decline on record.
The parent company of Snapchat warned that it would miss its own revenue forecast yesterday, sending shockwaves through advertising-dependent platforms.
“Hand-wringing over prospects for a U.S. recession beginning in the next year or two has become increasingly fevered,” he wrote. “Advertising is one of the first things to be cut,” he says. “It’s a fragile moment, and bad news is punished pretty brutally in the market.” “Forrester data shows that between 2021 and 2022, the only major social media platform that saw material gains in weekly usage among U.S. online adults is TikTok—from 18% in 2021 to 23% this year,” according to market research company Forrester. “Facebook dropped 3 percentage points and Snapchat and Instagram remained relatively flat year-over-year across all online adults.” “There will be a shakeout,” says Mark DiMassimo, founder and creative chief of DiGo, a New York advertising agency. DiMassimo agrees, saying that most of the advertisers on Snap are packaged goods, beauty, or fashion brands.