Heist

Dennis Quaid, Josh Holloway, Aaron Donald and more star in the trailer.

Dazzling 'On the Clock' trailer stars Dennis Quaid and loads of Rams players and staff.

We wanted all of those locations and that scale of the different scenes, from the quiet moments in the owner's box to one of our star players repelling out of a helicopter. A fun piece of insider knowledge is that almost everyone you see in the trailer who might normally be cast as an extra is actually a Rams employee. Marissa Daly: Cooper Kupp running from the security guard is a sequence we all love. The data analyst typing away in the opening of the computer scene is Rams CMO Kathryn Kai-ling Frederick. All the students in Aaron Donald's math class are Rams employees. Matthew Stafford racing out of a seedy motel. We will have a :60, two :30s and a :15, too. We will play this trailer in cinemas and have digital OOH and wild postings. We have amazing movie posters of the cast, as well as individual character posters that you'll see around the city. You can jump in and enjoy the ride. Marissa Daly, VP/GM, Rams Studios: Coming off of our Super Bowl win in our hometown, we had to follow up with something big that reminds everyone why we are L.A.'s team. Where are the quarterbacks going to land? The storylines around the NFL Draft are always the same.

The Rams released a trailer for a heist movie ahead of the draft, starring everyone from Aaron Donald to Dennis Quaid.

Enough time, it seems, to put together a ridiculously cool movie trailer about the Rams stealing the draft. It’s the type of production you’d expect from a team in Hollywood, and the Rams went all-out to create it. The Los Angeles Rams don’t pick until No. 104 overall in the 2022 NFL draft, so they’ve had some time on their hands without the responsibility of studying first-round prospects bound to be selected on Thursday night.

Directed by Paul Hunter, 'On the Clock' also features players Aaron Donald, Van Jefferson, Cooper Kupp, Jalen Ramsey and Matthew Stafford.

Inception cinematographer Wally Pfister also delivered a 90-second hype video that played across SoFi’s cutting edge infinity screen during home games prior to the players rushing the field. Rebel Wilson teamed with the Rams in 2021 to help showcase the unique way it handled its draft activities last year by taking over a Malibu beach house with Rocket Mortgage as the majority of the teams made their selections remotely amid the COVID-19 pandemic. Meant to kick off the Rams’ offseason brand campaign, the release is timed to this week’s NFL Draft activities in Las Vegas. Sin City figures prominently in the short that casts Holloway as general manager Les Snead, Eastwood as head coach Sean McVay, Gibson as defensive coordinator Raheem Morris, and Quaid as Rams owner/chairman E. Stanley Kroenke.