Heist

2022 - 4 - 25

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Image courtesy of "Sports Illustrated"

Rams Drop Cameo-Filled Heist Video Ahead of 2022 NFL Draft (Sports Illustrated)

Aaron Donald, Cooper Kupp, Dennis Quaid and more notable names appear in the trailer.

The Rams won’t have their first pick until the very end of the second round, but it’s clear they hope to come up with an absolute steal. Tyrese Gibson, one of the stars from the Fast and the Furious movie franchise, also stars in the video. In this trailer, however, the target is the three-day draft.

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Image courtesy of "Awful Announcing"

LA Rams release amazing NFL Draft themed heist movie trailer (Awful Announcing)

The Los Angeles Rams released a faux-heist movie trailer in preparation for the NFL Draft with a bunch of actors and players taking part.

So even though there will be a lack of top picks, the Rams will be very busy on Saturday. That’s when they’ll look to pull off their plan and “steal the draft.” As they’re not picking until the end of the third round, the Rams have some free time on their hands. And the players involved were surprisingly good actors.

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Image courtesy of "For The Win"

The Rams deserve an Oscar for a star-studded NFL Draft fake heist ... (For The Win)

Dennis Quaid, Josh Holloway, Aaron Donald and more star in the trailer.

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Image courtesy of "Muse by Clio"

L.A. Rams Reimagine the NFL Draft as a Hollywood Heist Flick (Muse by Clio)

Dazzling 'On the Clock' trailer stars Dennis Quaid and loads of Rams players and staff.

We wanted all of those locations and that scale of the different scenes, from the quiet moments in the owner's box to one of our star players repelling out of a helicopter. A fun piece of insider knowledge is that almost everyone you see in the trailer who might normally be cast as an extra is actually a Rams employee. Marissa Daly: Cooper Kupp running from the security guard is a sequence we all love. The data analyst typing away in the opening of the computer scene is Rams CMO Kathryn Kai-ling Frederick. All the students in Aaron Donald's math class are Rams employees. Matthew Stafford racing out of a seedy motel. We will have a :60, two :30s and a :15, too. We will play this trailer in cinemas and have digital OOH and wild postings. We have amazing movie posters of the cast, as well as individual character posters that you'll see around the city. You can jump in and enjoy the ride. Marissa Daly, VP/GM, Rams Studios: Coming off of our Super Bowl win in our hometown, we had to follow up with something big that reminds everyone why we are L.A.'s team. Where are the quarterbacks going to land? The storylines around the NFL Draft are always the same.

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Image courtesy of "Rams Wire"

The Rams put together a draft-themed heist movie trailer and it's ... (Rams Wire)

The Rams released a trailer for a heist movie ahead of the draft, starring everyone from Aaron Donald to Dennis Quaid.

Enough time, it seems, to put together a ridiculously cool movie trailer about the Rams stealing the draft. It’s the type of production you’d expect from a team in Hollywood, and the Rams went all-out to create it. The Los Angeles Rams don’t pick until No. 104 overall in the 2022 NFL draft, so they’ve had some time on their hands without the responsibility of studying first-round prospects bound to be selected on Thursday night.

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Image courtesy of "Sporting News"

9 most amazing things from Rams' epic 'On The Clock' NFL Draft ... (Sporting News)

The Rams have officially given the 2022 NFL Draft the Hollywood treatment. The team released a pre-draft hype video on Tuesday in the form of a movie ...

This worked in context of the trailer, and so did the Celine Dion joke. Probably so, as McVay and Stafford were coincidentally in Cabo at the time of the trade and enjoyed some drinks together. That's a reference to the final score of the Rams' Super Bowl win over the Bengals. The team released a pre-draft hype video on Tuesday in the form of a movie trailer. However, they are left without numerous early picks in the 2022 NFL Draft because of their aggressive trades for Matthew Stafford and Von Miller. Those moves helped them win a Super Bowl but leave them as an afterthought for the three-day selection fest in Las Vegas. But Stan Kroenke, Les Snead, Sean McVay and a contingent of Rams players have other plans.

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Image courtesy of "SB Nation"

The Rams went full Hollywood on their NFL Draft hype video, and it's ... (SB Nation)

The Rams really sank some money into this by hiring Josh Holloway to play Les Snead, Scott Eastwood as Sean McVay, Tyrese Gibson to help run the heist — and ...

I love this because Snead and McVay are legitimately good looking dudes, so it’s not completely preposterous to imagine an actor playing them. I don’t really know what it means to “steal the draft,” but I’m not complaining because this is all so dumb and hilarious. If you needed more evidence that the Rams have gone full Hollywood after their move from St. Louis, here’s “On The Clock,” a fake movie trailer the team made about stealing the draft.

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Image courtesy of "Hollywood Reporter"

L.A. Rams Recruit Josh Holloway, Scott Eastwood, Tyrese Gibson ... (Hollywood Reporter)

Directed by Paul Hunter, 'On the Clock' also features players Aaron Donald, Van Jefferson, Cooper Kupp, Jalen Ramsey and Matthew Stafford.

Inception cinematographer Wally Pfister also delivered a 90-second hype video that played across SoFi’s cutting edge infinity screen during home games prior to the players rushing the field. Rebel Wilson teamed with the Rams in 2021 to help showcase the unique way it handled its draft activities last year by taking over a Malibu beach house with Rocket Mortgage as the majority of the teams made their selections remotely amid the COVID-19 pandemic. Meant to kick off the Rams’ offseason brand campaign, the release is timed to this week’s NFL Draft activities in Las Vegas. Sin City figures prominently in the short that casts Holloway as general manager Les Snead, Eastwood as head coach Sean McVay, Gibson as defensive coordinator Raheem Morris, and Quaid as Rams owner/chairman E. Stanley Kroenke.

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