Apple

2022 - 3 - 8

Apple event -- Mac Studio -- apple event march 8 -- iPad Air -- iPhone SE -- iPhone SE 2022 Apple event - Mac Studio - apple event march 8 - iPad Air - iPhone SE - iPhone SE 2022

Apple unveils M1 Ultra, the world’s most powerful chip for a personal computer (unknown)

“With its powerful CPU, massive GPU, incredible Neural Engine, ProRes hardware acceleration, and huge amount of unified memory, M1 Ultra completes the M1 family ...

Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio and Mac Pro. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio and Mac Pro. Testing was conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Max, 10-core CPU and 32-core GPU, and preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU and 64-core GPU. Performance was measured using select industry‑standard benchmarks. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Testing was conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Max, 10-core CPU and 32-core GPU, and preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU and 64-core GPU. Performance was measured using select industry‑standard benchmarks. The foundation for M1 Ultra is the extremely powerful and power-efficient M1 Max. To build M1 Ultra, the die of two M1 Max are connected using UltraFusion, Apple’s custom-built packaging architecture. M1 Ultra can be configured with up to 128GB of high-bandwidth, low-latency unified memory that can be accessed by the 20-core CPU, 64-core GPU, and 32-core Neural Engine, providing astonishing performance for developers compiling code, artists working in huge 3D environments that were previously impossible to render, and video professionals who can transcode video to ProRes up to 5.6x faster than with a 28-core Mac Pro with Afterburner.1

A few more notes about Apple’s ‘peek’ performance (unknown)

Here are my quick-hit reactions to Apple's March 8 event, at which the company updated the iPhone SE and iPad Air, rolled out a brand-new Mac and external ...

Since this is the end of the era, I’d expect Apple to turn the page soon and introduce the first wave of M2-based Macs. The M2 will probably be a somewhat modest improvement—you can’t make a big leap in performance and energy efficiency like the M1 every time out. The M1 Max chip itself is intelligent about saving energy by shutting off unused elements, so there doesn’t need to be a micromanager at a high level trying to spread the load. And it will please a lot of people who want a bit more than the 24-inch iMac, but don’t need to spend $2000 on a Mac Studio and then find a display to use with it. While it’s true that an Apple silicon-based Mac could probably do all that work itself, it’s important to remember that the Studio Display is also compatible with Intel Macs, including models from all the way back in 2016. The Mac Studio could be seen as an attempt to let the iMac and Mac mini go back to what they were before, with the Mac Studio shouldering the load as the provider of computing power to people who want it. There’s a good reason the M1 Ultra wasn’t named something like the M1 Max Duo: it’s not two chips, it’s two complete systems-on-a-chip combined into a single package. You heard Apple’s John Ternus right: The M1 Ultra is the final chip of the M1 era. It’s also processing the audio being sent to it, creating spatial audio effects for the Studio Display’s speakers. But here’s why: That A13 is doing the work of Center Stage, scanning the wide-angle camera image for faces and scaling and moving the view so that people are always in frame. With an A15 processor inside, I’d imagine this SE will be on sale for a couple of years at the very least. One of these days, this design will fade into oblivion like the original iPhone SE design (based on the iPhone 5). But Tuesday was not that day. I’m more struck by the fact that the iPad Air’s specs show just how efficient Apple can be about standardizing hardware and re-using it across multiple devices.

Apple (AAPL) Event Introduces M1 Ultra Processor, Product Updates (unknown)

Apple's (AAPL) spring event introduced Mac Studio and the M1 Ultra as well as revealing updates to the iPhone SE and iPad Air.

The fully fitted top-line Mac Studio will feature a 64-core GPU, 128GB of memory, and 8TB SSD along with the M1 Ultra, running the price north of $8,000. Center Stage will allow the camera to pan and fit everything in front into its frame. The updated iPhone SE 3 comes with the latest 6-core A15 Bionic processor that the iPhone 13 sports, as well as 5G capabilities.

Apple’s new strategy is to give — not tell — users what they want (unknown)

Convenient features like SD card slots, HDMI ports, and a traditional laptop keyboard were unceremoniously booted from MacBooks in favor of USB-C and a ...

The pairing of a Mac Studio and Studio Display is a less expensive, more flexible alternative to the iMac Pro’s computer-inside-a-screen. I don’t want to overstate Ive’s influence — or understate his accomplishments — at a company that’s as massive and successful as Apple. But with each passing Apple event, it’s hard to ignore the fact that a product shift is happening at the company. The last iMac Pro started at $4,999, while the starting price of a Mac Studio with Studio Display is $3,598. At least, that was my takeaway after watching Apple comparing the performance of the Studio’s M1 Ultra with the kinds of Intel Xeon processors it used to include on its professionally focused all-in-one, and which Apple now includes in its more expensive Mac Pro. That means four Thunderbolt 4 ports on its rear and the continued existence of traditional USB-A, Ethernet, 3.5mm audio, and HDMI ports for the vast majority of users that still need them. Apple’s professionally focused Mac Pro was given a space-efficient cylindrical redesign that failed at the basic task of keeping power-hungry components (like those a professional user might actually need) cool.

Peek Performance showcases the triumph of Apple silicon (unknown)

Across iPhone, iPad and Mac, Apple showed how its silicon had enabled it to flex product lines and design a breakthrough desktop.

announcements at Apple events, except that the One More Thing slipped through in the debut of the M1 Max. In the Mac Studio, the M1 Ultra will power the debut of in the first new Mac model line since the debut of the Mac Pro 15 years ago. In any case, the Apple silicon-based Mac Pro will represent the completion of the Mac's third processor transition. The new iPhone SE comes in at $429, a bit higher than the expected $399. Furthermore, Apple did not heed advice to keep the 2020 iPhone SE in the lineup as a replacement for the flagging iPod touch, so there's still an option out there for fans of the headphone jack. With the iPad Air now getting the M1, the iPad line is now split between more powerful M-series and more efficient A-series processors, with the former gaining ground fast. That's not surprising given that Apple has really stepped up its comparison of the iPad to Windows laptops as opposed to large Android tablets scrambling to steal from its dominant tablet share. Like the latter, the SE enters the market with the same A15 Bionic processor used in Apple's more expensive models.

Apple's Latest Event Had A Few Surprises. Here Are 6 Key Things to Know. (unknown)

As widely expected, Apple (ticker: AAPL) unveiled a new 5G version of its iPhone SE, the entry level product in its smartphone lineup. It was the one ...

Apple’s product launch event on Tuesday contained few obvious surprises, but that hasn’t stopped the army of Wall Street analysts that follow the company from digging beneath the surface. To review: The hardware announcements from the event were mostly in line with expectations, although there were a couple of unexpected twists. This copy is for your personal, non-commercial use only.

A few details Apple didn’t discuss onstage (unknown)

Plus, there's a 24/7 livestream with replays, classic games, and more, as well as on-demand content. Can't stand it. Apple's new Studio Display looks impressive, but depending on how you want to mount it, it could cost a little ...

(Obviously, it’s a little cheaper if you start with the M1 Ultra model.) It’s an interesting statement, given that many had expected a replacement for the 27-inch iMac to appear at some point. Putting it in the Compare tool shows no price, nor Buy button. Others, the company chooses not to dish out, leaving instead for its press releases and product pages. Plus, there’s a 24/7 livestream with replays, classic games, and more, as well as on-demand content. There’s also a live show airing every weeknight, “MLB Big Inning”, featuring highlights and glimpses of games.

Apple announces low-cost iPhone with 5G, faster chip for Macs (unknown)

Apple on Tuesday announced a new version of its low-cost iPhone SE that includes 5G connectivity, a new iPad Air and a faster chip for its desktop Mac.

Now, Apple’s cheaper SE model is getting a 5G update, which may entice cost-conscious consumers to get new phones. Apple announced a new chip called M1 Ultra to enhance performance for Mac desktops. The weekly double header will be available in eight countries.

Apple Announces A New Mac and a Cheaper iPhone. Plus, Baseball Is Coming to Apple TV+ (unknown)

Apple used its "Peek Performance" event to announce the latest version of its cheaper iPhone SE, along with the new Mac Studio and an updated iPad Air.

Apple shares slipped Tuesday after the conclusion of the company’s March product announcement. Apple Announces A New Mac and a Cheaper iPhone. Plus, Baseball Is Coming to Apple TV+ This copy is for your personal, non-commercial use only.

How to preorder Apple’s new Mac Studio and Studio Display (unknown)

Apple unveiled the Mac Studio, its latest desktop machine, as well as a companion monitor called the Studio Display during its "Peek Performance" event.

The M1 Max configuration can be configured with either a 24- or 32-core GPU model of the M1 Max, as well as with up to 64GB of unified memory and 8TB of SSD storage. Apple also introduced the forthcoming Studio Display, a new monitor designed as a companion to its new desktop machine, one that starts at $1,599. This more powerful configuration of the Mac Studio lineup shares the same footprint and connectivity options as the less expensive option. The base model of the Apple Studio Display runs $1,599 and will start shipping on March 18th. The Studio has an impressive array of connectivity options, too. Following a host of late-breaking rumors, Apple officially announced a new Mac during its “Peek Performance” event today, adding another machine to its expanding desktop lineup.

Apple and Major League Baseball to offer “Friday Night Baseball” (unknown)

Fans can tune in to two games on Friday nights during the regular season, available only on Apple TV+. A graphic announces “Friday Night Baseball,” a new ...

“Friday Night Baseball” will be available on Apple TV+ — and, for a limited time, without the need for a subscription. We’re proud to make Apple TV+ the home for great baseball moments throughout the season.” “Friday Night Baseball” will be available on Apple TV+ — and, for a limited time, without the need for a subscription. Baseball fans in the US and Canada will also have access to a new 24/7 livestream with MLB game replays, news and analysis, highlights, classic games, and more, as well as a full complement of on-demand programming, including highlights and MLB-themed original content. We’re proud to make Apple TV+ the home for great baseball moments throughout the season.” Baseball fans in the US and Canada will also have access to a new 24/7 livestream with MLB game replays, news and analysis, highlights, classic games, and more, as well as a full complement of on-demand programming, including highlights and MLB-themed original content.

Apple unveils all-new Mac Studio and Studio Display (unknown)

Mac Studio with M1 Max and the new M1 Ultra delivers unprecedented performance and extensive connectivity in an incredibly compact design

Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. “We couldn’t be more excited to introduce an entirely new Mac desktop and display with Mac Studio and Studio Display,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Mac Studio ushers in a new era for the desktop with unbelievable performance powered by M1 Max and M1 Ultra, an array of connectivity, and a compact design that puts everything users need within easy reach. Mac Studio and Studio Display were designed to minimize their environmental impact. Mac Studio also shatters the limits of graphics memory on a desktop, featuring up to 64GB of unified memory on systems with M1 Max and up to 128GB of unified memory on systems with M1 Ultra. Since the most powerful workstation graphics card available today only offers 48GB of video memory, having this massive amount of memory is game changing for pro workloads. With the power and efficiency of Apple silicon, Mac Studio completely reimagines what a high-performance desktop looks like. “We couldn’t be more excited to introduce an entirely new Mac desktop and display with Mac Studio and Studio Display,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Mac Studio ushers in a new era for the desktop with unbelievable performance powered by M1 Max and M1 Ultra, an array of connectivity, and a compact design that puts everything users need within easy reach. Mac Studio also shatters the limits of graphics memory on a desktop, featuring up to 64GB of unified memory on systems with M1 Max and up to 128GB of unified memory on systems with M1 Ultra. Since the most powerful workstation graphics card available today only offers 48GB of video memory, having this massive amount of memory is game changing for pro workloads. Together, Mac Studio and Studio Display transform any workspace into a creative powerhouse. Together, Mac Studio and Studio Display transform any workspace into a creative powerhouse.

Apple’s Studio Display is a 5K monitor with a built-in webcam — here’s how to preorder it (unknown)

The 27-inch Studio Display is one of Apple's most advanced displays yet, promising a rich 5K viewing experience as well as a built-in webcam and speakers ...

While the Studio Display is pricey for a monitor, it’s a fraction of the cost of Apple’s higher-end Pro Display XDR starting at $4,999. The Studio Display packs a Thunderbolt port for connecting to your Mac or any computer with a comparable connection, as well as three USB-C ports for peripherals such as storage drives, keyboards and mice. While Apple’s positioning it as the ideal companion for the new Mac Studio desktop, it’ll also work well with most recent MacBooks, iMacs, Mac Minis and Mac Pros. It’s also capable of power delivery, meaning it can, say, fast-charge your 14-inch MacBook Pro while you have it connected. The Studio Display is available for preorder now, and is set to start shipping on March 18. Yes, the Studio Display seems like a great-looking monitor for doing creative work and hopping on video calls from home, but it also starts at a pricey $1,599. Apple just took the wraps off of the most absurdly powerful Mac Studio desktop, so it’s only fitting that the company has an equally high-end monitor to go with it.

Apple unveils a new iPhone, a new iPad and other devices. (unknown)

In a showcase on Tuesday, Apple added to its ever-expanding array of product offerings.

M. L.B. has begun canceling games for the upcoming season after failing to forge a new collective bargaining agreement with its players union, possibly impacting those plans. The surprise was the M1 Ultra processing chip, the latest and most powerful version in the line of Apple-produced chips, which rolled out in 2020, when the company stopped relying on Intel. Apple’s latest product showcase on Tuesday had all the hallmarks of a typical launch for the world’s most valuable public company: vibrant colors, upbeat music, a slate of incremental product improvements and a surprise.

The 7 biggest announcements from Apple’s Peek Performance event (unknown)

Apple's latest event showed off new Mac Studio products for prosumers and a more powerful version of its custom CPU, the M1 Ultra. Plus a new iPhone SE, ...

The Mac Studio is the latest entry in Apple’s Mac lineup — it’s basically like a Mac Mini aimed at creative professionals, with tons of I/O (it has at least four Thunderbolt ports and an SD card slot on the front), cooling, and processing power. The M1 Ultra will be available in the Mac Studio and likely in the Mac Pro that Apple teased as an upcoming announcement. Apple announced a new addition to its Apple Silicon lineup, with the M1 Ultra. The TL;DR is that it’s basically two M1 Max chips put together, supporting up to 128GB of RAM. Apple says it’s eight times faster than the standard M1 chip.

a powerful smartphone in an iconic design (unknown)

The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system.

iPhone SE is made with recycled materials, including 100 percent recycled rare earth elements in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the solder of the main logic board. Apple provides customers with a number of services in store and online. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. Rated IP67 for water and dust resistance, iPhone SE is designed to protect against spills.2 iPhone SE features the familiar Home button with Touch ID — an easy, private, and secure alternative for logging in to apps, authorizing App Store purchases, making Apple Pay transactions, and more. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and on-device dictation. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.3 “iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price. iPhone SE comes in a compact and durable design, and together with iOS 15, delivers a seamless user experience. Apple provides customers with a number of services in store and online. “iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price.

Here's Everything Apple Announced Today (unknown)

On Tuesday, Apple held its first product announcement event of 2022. The company unveiled an array of new devices, including a new iPhone SE with 5G, ...

On the front are two USB-C ports and an SD card slot. Apple says you can output the display to four of its XDR monitors and a 4K TV simultaneously. If you prefer a Face ID-enabled iPhone, you might be enticed with the new colors available for the iPhone 13 and iPhone 13 Pro—green and alpine green, respectively. Weirdly, the new iPhone SE doesn’t include support for the MagSafe accessory system. Anyone who loves iPhones with physical home buttons will be happy to see yet another refresh of the iPhone SE. Not much has changed since the 2020 update to the small, least expensive iPhone. This time, Apple has stuffed the A15 Bionic processor inside, the same one found inside the iPhone 13 models. Apple made all these announcements in a prerecorded presentation that oddly did not reference the ongoing war between Russia and Ukraine, even though the company changed its policies last week in response to the conflict.

Here’s everything Apple announced at today’s ‘Peek Performance’ event – TechCrunch (unknown)

It's Apple event day! The day when the company takes the (once again remote/virtual) stage to reveal everything it's been working on behind the scenes ...

Read our full story on the Studio Display here. Here’s our full story on the new iPad Air. The Studio Display will start at $1,599. On the front: two more USB-C ports, and an SD slot. At 7.7×7.7×3.7 inches, the Mac Studio looks like a Mac Mini that… Follow the links to dive deeper into the stuff you care about, skip the rest.

Apple unveils first budget 5G iPhone (unknown)

At its first product event of the year on Tuesday, Apple unveiled an upgraded iPad Air, a new desktop computer and a powerful new Mac chip.

New M2-Powered MacBooks Could Be Conspicuously Absent At Today's Apple Event (unknown)

Gurman has also since confirmed that a "Mac Studio" machine that is a "smaller ‌Mac Pro‌/more powerful ‌Mac mini‌" is "ready to go" and could launch at the ...

As such, it may be wise to temper expectations that a new Mac notebook is about to be announced by Apple in the coming hours. With a redesigned MacBook Air not expected until later in the year, that leaves a refreshed 13-inch MacBook Pro with a new M2 chip as the other obvious potential reveal during Apple's event. Fast forward to Monday, and YouTuber Luke Miani shared renders of a new Mac allegedly called the "Mac Studio," which he said will be introduced on March 8.

Apple introduces the most powerful and versatile iPad Air ever (unknown)

The new iPad Air features the breakthrough M1 chip, ultrafast 5G, a new front camera with Center Stage, and more.

Users can even drag and drop content back and forth between devices — great for sketching with Apple Pencil on iPad and placing it into a Keynote slide on the Mac.5 For example, a snapshot of a storefront may reveal a phone number and the option to place a call.4 Combined with the Liquid Retina display, landscape stereo speakers in iPad Air deliver wide stereo sound for a great movie-viewing experience. Apple Pencil (2nd generation) turns iPad Air into a digital journal and sketchbook users can take anywhere. The port connects iPad Air to a vast ecosystem of USB-C accessories, including cameras, external storage, and displays with up to 6K resolution. Customers can do even more on iPad Air with faster wireless connectivity on the go. From editing multiple streams of 4K video, to playing graphics-intensive games, redesigning a room in 3D, and more realistic augmented reality (AR), the performance of M1 enables users to do more than ever with iPad Air. The 12MP Wide camera on the back of iPad Air lets users capture sharp photos and 4K video, scan documents, and enjoy amazing AR experiences. The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18. Cupertino, California Apple today introduced the new iPad Air with the Apple-designed M1 chip, delivering a massive leap in performance. The new iPad Air is available to order beginning Friday, March 11, and will be in stores beginning Friday, March 18. Apple today introduced the new iPad Air with the Apple-designed M1 chip, delivering a massive leap in performance.

Apple’s Mac Studio is a new desktop for creative professionals (unknown)

Apple's new Mac Studio is a macOS desktop based that includes the powerful M1 Max processor and the new M1 Ultra.

The M1 Ultra configuration purportedly has 3.8 times faster CPU performance than that 27-inch iMac and is up to 90 percent faster than the 16-core Mac Pro. While the Mac Pro and Mac Mini will continue to be sold, the 27-inch iMac appears to have been discontinued. The Mac Studio features both Apple’s M1 Max chip and a new, even more powerful processor, the M1 Ultra. It looks a bit similar to the Mac Mini, but Apple claims that the new device will be faster than even its top-of-the-line Mac Pro.

Apple Teases Apple Silicon Mac Pro at Spring Event (unknown)

The Mac Studio that was introduced today may be as powerful as the current Mac Pro, but Apple made it clear that the device is not intended to be a...

The ‌Mac Studio‌ is equipped with M1 Max or M1 Ultra chips. Apple did not provide additional details on when we could see a refreshed ‌Mac Pro‌, but it's possible such a machine will be introduced as soon as WWDC. Bloomberg's Mark Gurman has said that Apple has additional Mac-related announcements planned for May and June of this year. The Mac Studio that was introduced today may be as powerful as the current Mac Pro, but Apple made it clear that the device is not intended to be a ‌Mac Pro‌ replacement.

MLB’s Apple TV+ deal presents a new obstacle for Red Sox fans (unknown)

MLB has a new deal to stream certain games on Apple TV+ which will prevent Red Sox fans from being able to watch those games without a subscription.

Meanwhile, owners are still crying poverty in a feeble attempt to explain why they can’t share more of their rising revenues with the players. If your goal is to reach as many fans as possible, making a deal to broadcast certain games exclusively on a platform that many fans don’t have access to sounds counterproductive. MLB has drawn criticism in the past for blacking out games on MLB.tv in the club’s home market. Fans looking to cut the cord in favor of streaming services have found it increasingly difficult with popular options such as YouTube and Hulu removing NESN from their packages in recent years. After their surprising run to the ALCS last season, we can expect Apple will want to put some Red Sox games on their schedule. While we should be accustomed to games being occasionally excluded from the NESN schedule, this deal with Apple feels different.

Apple Plays to Its Two Extremes (unknown)

Updates to the cheapest iPhone and most expensive Mac show how Apple has to appeal to a wide audience.

Apple upgrades low-end iPhone SE with 5G, and high-end Mac Studio computer with faster chip (unknown)

Apple Inc on Tuesday added 5G connectivity to its low-cost iPhone SE and iPad Air and introduced a faster chip for a new desktop, a high point in Apple's ...

The weekly double header will be available in eight countries. Its first use will be in the creative professional-focused Mac Studio computer. The Russian state media, RT News and Sputnik News are no longer available for download from the Apple Store outside Russia. read more Apple slightly hiked the price on the iPhone SE to $429 from $399 for the previous model. The iPad Air also got Apple's M1 chip that was developed for laptops. The new phone starts shipping March 18.

Apple's Mac Studio Is a Mightier Desktop for Creative Pros (unknown)

The Mac Studio is a compact desktop PC powered by Apple's newest processors.

The new Studio Display is a 27-inch monitor with 5K resolution. Meanwhile, the newer M1 Ultra is up to 90 percent faster in CPU performance than the same Mac Pro and 80 percent faster than the fastest Mac graphics card, according to claims Apple made during its presentation. When it's powered by the M1 Max, Apple claims the Mac Studio has up to 50 percent faster CPU performance and over three times faster graphics than a Mac Pro with a 16-core Xeon processor.

‘Peek performance’ — Apple turns things upside down (unknown)

An event characterized by Apple's growing processor technology advantage points to a new future for enterprise tech.

This seemed to me to be an excellent way to celebrate International Women’s Day, which coincided with the date of this Apple event. Along with huge improvements in energy consumption, this is a step that puts Apple in position for a future defined by environmental stewardship and conservation of the earth’s raw materials. It gives Apple a desktop computer that absolutely competes with (and in many ways, excels) what you can expect from PCs at the same price, or higher. The industry will need to get used to it. But what you also get is a huge performance boost — 60% faster CPU performance and twice the graphics performance of the last iPad Air. Apple also pointed out that these iPads are twice as fast as the best-selling Windows laptops in the same (from $599) price range. Of course, machines that use less energy are cheaper to run, which makes a big bottom-line difference in any medium to large-sized business. * Apple is pretty much redefining the computer industry. At the high end, its products match or beat anything you can get from anyone else. Now, the industry tunes in to swoon over the architecture — and weep over lost opportunities as Apple moves its platforms far, far ahead of everybody else. Eagle-eyed readers may recall my review of a MacBook Pro equipped with that chip, which basically said the computer could deliver on any high-end task you can imagine. Think about flight crews equipped with iPads to replace the paper-based processes they used to do. The M1 Ultra delivers 90% higher multi-threaded performance than the fastest available 16-core PC desktop chip at the same power.

Apple goes back to its roots (unknown)

Apple has since moved almost its entire Mac lineup over to custom silicon, and it's expected to announce a new M2 chip later this year alongside a slate of ...

People often think of the digital divide as being just about broadband access, but it is also about understanding the needs and tech literacy levels across roughly six generations. It’s time to give Gen Z a seat at the table for the generation that sees how tech can be a benefit but often is the barrier for advancement. Set a few goals per day, and allot specific time to spend in the great outdoors. There's a joke to be made here about the state of the internet, but we won't. It's too easy. Morgan Stanley’s James Gorman said it’s time to go back to “careerland”:“A lot of us have gone into the mindset of ‘Jobland.’ Well if you’re in ‘Careerland,’ you need to be around other people to learn from them a bit.”Ads on Netflix? Not yet, but maybe someday, CFO Spencer Neumann said:"It's not like we have religion against advertising ... It's hard for us to ignore that others are doing it, but for now it doesn't make sense for us." The iPhone still runs laps around the Mac, with revenue of $71.6 billion in Q1 2022, but Apple’s event this week proves that it doesn't have to sacrifice one product for another to succeed. You’re not always going to have Wi-Fi or even a reliable hot spot. The announcement had huge implications, too: Not only was Apple transitioning away from Intel, its component provider for more than a decade, but it was using the move to overhaul its Mac lineup from top to bottom.Switching to custom silicon was likely in the works for years prior, but the timing — nine months into a pandemic when people were buying laptops in droves — worked in Apple’s favor. Others embrace the #vanlife. People are buying vans, transforming them into homes, and getting their work done from the road. Delivering powerful performance and lengthy battery life gave buyers more good reasons to upgrade to the M1 MacBook Air or 13-inch MacBook Pro beyond pure desperation.Apple has since moved almost its entire Mac lineup over to custom silicon, and it’s expected to announce a new M2 chip later this year alongside a slate of upgraded Macs. Apple discontinued the 27-inch iMac after yesterday’s event; could its largest desktop be gone forever, or will it get an M1 upgrade? Altogether the announcements indicate that reinventing the Mac continues to be a high priority for Apple — perhaps more so than even the iPhone. The M1 Ultra chip fuses two powerful M1 Max processors together to make one super system-on-chip, which will power the new Mac Studio. Well, at least the pricier $3,999 model.The Mac Studio starts at $1,999 for a version with a not-quite-as-powerful (but still pretty impressive) M1 Max chip.

Everything Apple released at the 'Peek Performance' event - and what we thought (unknown)

On Tuesday, Apple's "Peek Performance" event saw an iPad Air refresh, a new iPhone SE with 5G, and the debut of the Mac Studio and Mac Studio Display.

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MLB partners with Apple for broadcasting deal (unknown)

Funny how they keep crying poor when it comes to negotiating with the players, but they keep coming up with new broadcasting deals when there aren't ...

That said, it really is something to watch MLB cry poor and say they just don’t have the money to pay the players what they’re worth, only to watch them continue to sign broadcasting deals starting as soon as this season. Ostensibly, this is to grow the game by putting it in places where new fans might be watching it for the first time. This is, of course, in addition to the many other places where MLB is slicing and dicing the viewing experience.

Apple Confirms Studio Display Will Work With PCs, But With Some Caveats (unknown)

Apple has confirmed to MacRumors that the brand new Studio Display will work when connected to PCs, but critical new features of the display will not...

The Studio Display alongside the Mac Studio are available for pre-order and will be available on March 18. The Studio Display is Apple's new external display that starts at $1599, with an option as high as $2299. The display measures 27-inches and features a similar design to the Pro Display XDR but with larger bezels and no rear panel pattern. Apple has confirmed to MacRumors that the brand new Studio Display will work when connected to PCs, but critical new features of the display will not carry over and the experience will be lacking compared to using the display with a Mac.

Apple, MLB announce 'Friday Night Baseball' (unknown)

Apple and MLB announced Tuesday that Apple TV+ will carry a weekly doubleheader on Friday nights in eight countries when the regular season begins.

The deal also comes as Apple is looking to expand to other leagues. Games will initially be available without the need for an Apple TV+ subscription. Turner Sports will have games on Tuesday nights under a new rights deal that begins this season.

Apple introduces gorgeous new green finishes for the iPhone 13 lineup (unknown)

New alpine green iPhone 13 Pro and green iPhone 13 join the lineup, featuring A15 Bionic, advanced camera systems, great battery life, and 5G.

iPhone 13 Pro and iPhone 13 Pro Max are currently available in sierra blue, graphite, gold, and silver, and will be available in the new alpine green in 128GB, 256GB, 512GB, and 1TB storage options, starting at $999 (US) and $1,099 (US) respectively. Powered by the faster Neural Engine in A15 Bionic, iPhone 13 Pro and iPhone 13 offer powerful computational photography features, including Smart HDR 4, Deep Fusion, Night mode on all cameras across the lineup, Portrait mode with Portrait Lighting, and Photographic Styles. iPhone 13 Pro and iPhone 13 Pro Max also feature Apple ProRAW. iPhone 13 models are designed to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras, 100 percent recycled tin in the solder of the main logic board, and for the first time, in the solder of the battery management unit. Apple provides customers with a number of services in store and online. iPhone 13 Pro and iPhone 13 Pro Max are currently available in sierra blue, graphite, gold, and silver, and will be available in the new alpine green in 128GB, 256GB, 512GB, and 1TB storage options, starting at $999 (US) and $1,099 (US) respectively. The green iPhone 13 and iPhone 13 mini feature an elegant color-matched aluminum frame and precision-milled back glass, vibrant Super Retina XDR display, and are available in 6.1-inch and 5.4-inch sizes.1 The entire lineup is also protected by the Ceramic Shield front cover — exclusive to iPhone and tougher than any smartphone glass — and maintains an industry-leading IP68 rating for water and dust resistance.2 CUPERTINO, CALIFORNIA Apple today announced two all-new beautiful colors for iPhone 13 Pro and iPhone 13, alpine green and green. Both models feature the most advanced display ever on iPhone — Super Retina XDR with ProMotion — and are available in 6.1-inch and 6.7-inch sizes. The iPhone 13 lineup features sleek designs made even more durable with the Ceramic Shield front cover, and includes the breakthrough A15 Bionic chip, an advanced 5G experience, cutting-edge camera systems for stunning photos and videos, and a huge leap in battery life. Apple today announced two all-new beautiful colors for iPhone 13 Pro and iPhone 13, alpine green and green. Apple provides customers with a number of services in store and online. The iPhone 13 lineup features sleek designs made even more durable with the Ceramic Shield front cover, and includes the breakthrough A15 Bionic chip, an advanced 5G experience, cutting-edge camera systems for stunning photos and videos, and a huge leap in battery life.

Apple unveils iPhone SE 3, new iPad Air and all-new desktop and display (unknown)

Apple's Peek Performance event unveilied the newest iPad Air, iPhone SE 3 and Mac Studio. The latest iPad Air will feature the M1 processor.

The Magic Keyboard with Touch ID and Numeric Keypad, the Magic Trackpad and Apple Mouse are all now available in a black-and-silver color scheme in addition to the traditional Apple white. The Mac Studio is 7.7 inches wide and 3.7 inches tall, and the M1 Ultra version can play up to 18 streams of 8K ProRes video, according to Apple. Apple said its latest version of its budget tablet, the fifth generation of the iPad Air, will feature its M1 chip (which is currently in the iPad Pro), have an increased RAM of 8GB and either 64GB or 256GB storage. According to the brand, it's made with recycled tungsten and rare earth elements and will come in three colors: Midnight, Starlight and product RED. It’ll start at $429, $30 more than the previous generation. Our editors selected these deals and items because we think you will enjoy them at these prices. Our editors selected these deals and items because we think you will enjoy them at these prices.

Apple’s Slow March Toward MacPad Continues (unknown)

The new iPad Air gets a desktop-grade chip. Consider it a sign of things to come.

But the inclusion of the M1 in the iPad Air, a tweener of a device that was always more expensive than the most basic iPad and less powerful than the most souped-up iPad, means yet another Apple tab has been elevated to “PC” status. But next week, Apple will begin shipping a device that closely resembles a MacBook with a touchscreen. Will Apple ever ship a MacBook laptop with a touchscreen?

Apple praised and slammed for representation of women at March event (unknown)

More women presented at its March 8 Apple Event than ever before, and did so without patronizingly championing the fact. Yet behind the scenes, ...

It shouldn't be about the numbers. Ultimately. it won't be about the numbers. This dichotomy between the public face of Apple and its business operations could be getting better. That is a good and right result, except there is a problem. More women presented at its March 8 Apple Event than ever before, and it happened without Apple patronizingly championing the fact. But Apple didn't showcase any quota, it didn't make a meal out of how it's finally using women presenters.

Hashtag Trending March 9 – Apple’s new chip; Apple device’s repairability; another threat to chip production (unknown)

Apple announced the new M1 Ultra chip, iPhones and MacBooks are hard to repair, and the Russia-Ukraine conflict threatens chip production.

Also, catch the next episode of Hashtag Tendances, our weekly Hashtag Trending episode in French, which drops every Thursday morning. Hashtag Trending is a part of the ITWC Podcast network. Sweden ranks the best in the world with an average of 3.71 guesses per second. Overall, Canada ranks 17th in the world, just slightly ahead of the U. S. at 3.92 guesses. The issue lies in the supply of neon, a noble gas used in the chip production process. To get the model with the M1 Ultra, the base price is $5000.

Apple's $1599 Standard Studio Display Does Not Come With a Polishing Cloth (unknown)

Apple's brand new standard Studio Display does not come with a polishing cloth included in the box, unlike the Pro Display XDR which offers a...

The Mac is back, and other notes from Apple's spring event (unknown)

And featured much more chip discussion than your average launch event. Protocol's Caitlin McGarry joins the show to talk about the new Mac Studio, iPad Air, ...

Apple’s 3-meter Thunderbolt 4 cable is a steal at $159 (unknown)

Apple is listing a pair of new standalone Thunderbolt 4 cables on its online store. There's a 1.8-meter cable that's retailing for $129 and ships in two to ...

Apple’s $129 1.8-meter Thunderbolt 4 Pro cable, meanwhile, is entering into a much more crowded market. Whether it’s Belkin, Caldigit, CableMatters, or Plugable, no major cable manufacturer (that I’ve found) sells a Thunderbolt 4 cable over 2-meters in length. Apple’s also selling a 1.8-meter cable for $129 that ships in two to three weeks.

Here’s why Apple put a powerful iPhone chip in its new Studio Display (unknown)

Apple's new Studio Display comes equipped with the same chip that powered the iPhone 11 lineup. That sounds like overkill for an external monitor, ...

And last, the A13 Bionic also allows the Studio Display to support hands-free “Hey Siri” voice commands. Only when the “Hey Siri” command is detected does Siri start listening and processing a request. To get the most out of the Studio Display’s hardware, Apple is using an A13 Bionic chip to serve as the brains for some of these features. The A13 Bionic also optimizes image signal processing from the 12MP webcam. Apple’s $1,599 Studio Display will be available on March 18th, and there’s a lot more to the company’s new external monitor than just its 27-inch, 5K panel. And if the 16-inch MacBook Pro and 24-inch iMac are anything to go by, the Studio Display is likely going to sound much better than most competing screens.

Apple Refreshes iPhone SE, iPad Air, Debuts Studio Desktop (unknown)

TechNewsWorld's B2B marketing services deliver sales-ready leads that shorten your sales process. Fill your funnel and grow revenue with our lead gen ...

“It will bring more people into the Apple ecosystem,” he noted. “Apple killed Mac Pro sales with the Studio,” O’Donnell said. Rubin pointed out that the move to the new M1 processor is a significant one. “It’s the first new computer model that Apple’s introduced in a long time.” (Credit: Apple) He added the SE benefited from Apple’s “trickle down” strategy. “The Studio display is an elegant, impressive monitor,” O’Donnell said. “I thought it was interesting that they described the Ultra as the final chip in the M1 series,” Rubin said. The Ultra will be in the high-end model of Apple’s Mac Studio desktop. Apple also introduced the Mac Studio, a high-powered desktop in a 7.7-inch square box. Apple’s innovative packaging architecture interconnects the die of two M1 Max chips to create a system on a chip. Kevin Krewell, a principal analyst with Tirias Research, a high-tech research and advisory firm with offices in San Jose, Calif. said that packaging the chips together makes sense.

Apple steps to the plate (unknown)

Apple is getting into live sports via a deal with Major League Baseball that will make two weekly Friday night games exclusive to Apple TV+.

* When Apple first launched its app store in 2008, MLB was the first sports app. * The Apple deal does not mean MLB is done selling weeknight games. The sport is mired in a nasty lockout that has already delayed the start of the season and threatens to cancel games. However, they will be in front of the paywall, at least initially. "We have more inventory available. Yes, but: The timing of the announcement couldn't be worse.

Apple's MLB deal is good for Apple TV+, but making a bad situation worse for baseball fans (unknown)

At Tuesday's Apple Event, Apple rolled out the long-rumored deal it signed with Major League Baseball. But, in a time where it is getting harder for local ...

The games and the daily coverage of the goings-on will add viewing time to Apple TV+ from existing subscribers. So, to fix this problem, the league is making changes to the game itself and financial arrangements. The Amazon and Apple TV+ deals aren't going to attract new fans. At the same time, MLB has complained that viewership and revenue is dropping, especially in less major markets. The MLB. TV streaming package blacks out games that are in the local area. So, a package like MLB. TV is required to watch games for out-of-area fans.

Apple to Chime Louder in Asia With 5G IPhone SE (U.S. News & World Report)

By Siddarth S and Nivedita Balu. (Reuters) - Apple Inc's low-cost 5G model should enhance the iPhone maker's appeal in Asia where it is in a stiff battle ...

Apple's Francesca Sweet talks about the enhanced features of the new iPhone SE during a special event at Apple Park in Cupertino, California, U.S. broadcast on March 8, 2022. Counterpoint Research said the earlier 4G iPhone SE accounted for 12% of total iPhone sales from its launch in Q2 2020 until the end of 2021, with Japan the biggest market after the United States. The world's most valuable company with a market capitalization around $2.6 trillion, Apple achieved its highest ever market share in China at the end of last year, surpassing Huawei to become the best seller, according to a previous Counterpoint. After focusing on high-end phones during the pandemic-induced supply chain crisis, Apple this week unveiled 5G connectivity to its iPhone SE - for $429 - which is likely to attract more lower-end buyers in emerging markets. (Reuters) - Apple Inc's low-cost 5G model should enhance the iPhone maker's appeal in Asia where it is in a stiff battle with multiple rivals from Samsung to Vivo, analysts believe. Apple to Chime Louder in Asia With 5G IPhone SE

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